Developers in Tunisia and Zimbabwe can now publish paid apps on the Play Store

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

It might surprise you to know that developers in many countries can’t sell paid apps on the Play Store. Last month, Ecuador, Sri Lanka, and Tanzania added support for merchant registration (a prerequisite to sell paid apps and IAPs on the Play Store), and now Tunisia and Zimbabwe have joined in on the fun.

We learned of these additions by way of a Google Play Console support page, but we’re not sure if they’ve officially rolled out yet.

Read More

Developers in Tunisia and Zimbabwe can now publish paid apps on the Play Store was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Cash For Apps: Make money with android app

Pinterest aims for products from the store down your street as its next big ad business

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Pinterest is known for having, and promoting, a lot of business content. It’s actually a majority of the content, and it’s usually from some of the most well-known brands that feed into the kinds of sometimes dream-level wants and needs of its users.

And while a majority of Pinterest’s potential is locked up there, the company has increasingly turned its gaze toward smaller and smaller businesses to try to entice users with local content — including that clothing store right down your street. That’s part of the reasoning behind Pinterest’s Propel program, which it started a year ago to work with small businesses that really either didn’t know what they were doing, or had just never done it before. In another step toward that goal, Pinterest has hired Matt Hogle to be the global head of small business.

Hogle spent 9 years at Facebook, working with small businesses and will be part of the effort for the company to try to find the right set of tools and strategies in place to appeal to small businesses as it starts to ramp it into a significant portion of its revenue. The number of small businesses advertisers on Pinterest has increased by around 50% year-over-year, the company said, and it looks to continue to refine a kind of hybrid strategy that mixes platforms and interactions with real people in order to entice those businesses. That’s important for, say, a local clothing store that only has one store and a limited online shop, but has products that would perform well on their own as content on Pinterest — and could quickly add revenue if they started advertising on it.

“We, as an ads business, know what customers’ business objectives are, and we capture that at the early stages,” Pinterest head of global sales Jon Kaplan said. “We know what they’re targeting, how they’re targeting, who, and we know the creative best practices. We should be able in the very near future to take all these elements and say, oh this is your objective, we’ll obfuscate all this complexity and hit a target [return on ad spend] you have. We’re not far. We’ve obfuscated a lot of the levers one can pull in Propel.”

Propel, for now, is adopting an increasingly popular human/digital approach for smaller businesses that are looking to advertise for the first time on Pinterest. If they have no experience whatsoever, or don’t even know what to do, Pinterest’s goal is to serve as a resource for best practices when it comes to creative content down to where to target it. Pinterest is increasingly rolling out more self-serve tools with more robust targeting and tracking, but the kind of small businesses — the sum of which could eventually account for a big chunk of its revenue — that Facebook has snapped up with the prospect of getting in front of the exact right people at the right time. The company says it will be rolling out the “promote” button, which allows advertisers to click a button on a pin to quickly spin up a campaign, to Australia, Canada, Ireland, New Zealand and the UK in the next coming weeks.

In the end, Pinterest still has 200 million monthly active users, which is absolutely dwarfed by Facebook’s billions of users. But at the same time, Pinterest may be able to capitalize on the good will that Facebook has torched in light of its massive privacy scandal in which information on as many as 87 million users ended up in the hands of a research firm without authorization or permission. Facebook can prove a return on spend, but it can’t at the moment prove that it’ll be able to keep doing the same things that get that return on spend now that the Internet is revolting against Facebook for its massive breach of trust. (Hogle, to be clear, joined before details on the Cambridge Analytica scandal began pouring in.)

Pinterest’s value to advertisers is that it’s able to capture a potential customer when they are just a user clicking (or tapping) around Pinterest looking for ideas. Whether planning life events or just looking for wardrobe suggestions, Pinterest is able to go to advertisers and say they can catch them in those discovery stages and then stick the right ad in front of them to get their attention. Then, the service can follow the user all the way from when they are actually interested in doing something, searching for what to do, and eventually saving that product — or buying it.

It’s that potential value for advertisers that’s taken it to a $ 12.5 billion valuation in its most recent financing round. But while Pinterest is probably still a sort of curiosity buy for larger advertisers and brands, the challenge has been to chase down the businesses that don’t have huge marketing budgets and might not even be considering Pinterest as a potential advertising platform. After all, the playbook for Facebook is robust and there are plenty of success stories, and the same is true for Google. But at the same time, that bespoke coffee shop down on Valencia Street in San Francisco may have products that line up perfectly for a Pinterest user that’s looking for a holiday gift down the line.

“Over the coming nine months, into 2019, I think we’re gonna continue to invest in ways that make it easy for our small businesses to grow with us,” Hogle said. “Small businesses are unique in the sense that they don’t have the time or energy or resources — the CEO might also be the HR person and the marketing person, and so on. We need to make it extremely lightweight and seamless. At the end of the day, if we can’t provide value and deliver on the money they spend with us and demonstrate the value that’s created there — sales being that number one performance indicator for these companies — then we’re failing. The things we’re gonna continue to build are ways to make that process as easy and seamless.”

“Small businesses add disproportionate value to Pinners and our ad ecosystem,” Hogle said. “I truly believe that small businesses are part of the fabric of every community, they’re the engine that drives every economy around the world. Their relevancy, category or vertical, or proximity to consumers creates disproportionate organic value to Pinners and also creates disproportionate commercial value. Our goal is to show the people the most relevant ad they possibly can based on what they’re trying to accomplish. We can’t do that if we do not meet the needs of the vast majority of businesses that exist. It is a strategic decision, but it’s not just one that goes into paid ads, it creates disproportionate value for the entire platform and ecosystem.”

Hogle’s conversations started mid last year with Tim Kendall, Pinterest’s former president who left in November last year. What started as an exchange of ideas turned, as these conversations often do, it discussions about a potential job at Pinterest, and finally months later he ended up joining to start helping with the company’s small business efforts. Pinterest is increasingly looking to staff up with a suite of executives that will help it get its business in order ahead of a potential IPO. That includes a new COO, Francoise Brougher, who joined in February from Square.

But if Pinterest is going to eventually go public, and get its employees and investors paid out for their efforts, it needs to show that it can be a business that’s beyond just a curiosity budget for a big brand. Getting small businesses on board, like the ones Hogle looks to capture that are right down the street, are a big part of what the company hopes will eventually show that it has a diversified revenue stream and not beholden to just the big and potentially fickle budgets of larger brands.

“Our ad platform is not very old by industry standards, but the rate of development on our self serve tools and the rate of development on interfaces for our small customers is moving at a pace where I’m really pleased,” Hogle said. “The ability to carve out opportunity for advertisers is something that’s moving really quickly. Is it where it needs to be long term, of course not, but we’re gonna continue to invest. One of the reasons I joined was it was very clear to me that small businesses were a priority. We are going to invest in products and we’re also going to invest in educational programs. We’re gonna invest and provide the necessary resources.”

Mobile – TechCrunch

Cash For Apps: Make money with android app

Apple’s total number of apps in the App Store declined for the first time last year

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

The App Store’s total number of apps available decreased in 2017 for the first time in the history of the marketplace, according to analytics company Appfigures. iOS apps in the App Store shrank to 2.1 million over the course of 2017, after beginning the year at 2.2 million.

The decline can be attributed in part to Apple’s decision back in 2016 to remove old apps that were no longer compatible with newer iPhones and apps that didn’t comply with recent review guidelines. Apps that were not built on 64-bit architecture were removed.

Image: Appfigures

To add to the graveyard of dead mobile software, Apple also removed virus-scanning apps, apps that were clones of other apps, and other low quality apps that were…

Continue reading…

The Verge – All Posts

Cash For Apps: Make money with android app

Apple Opens Gorgeous New Retail Store in Tokyo, Japan

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

There never seems to be a moment when tech giant Apple isn’t renovating its facilities or opening stunning retail stores across the world. Now, the firm has opened the doors to its new store in the Shinjuku region of Tokyo, Japan. Since 2003, more than 70 million people have visited Apple’s Japanese outlets. The store is […]
Read More…
iDrop News
Cash For Apps: Make money with android app

Twelve South first to put Apple Watch on your arm [Watch Store]

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Note: We’re happy to announce that Twelve South is now featured in our Watch Store! Check out their great accessories for Apple Watch and read up on the ActionBand armband. Twelve South does not ship outside of the United States.  The Apple Watch is an ideal workout partner, but it’s not a good idea to […]

(via Cult of Mac – Tech and culture through an Apple lens)

Cult of Mac

Cash For Apps: Make money with android app

Some interesting stats about Google Play Store vs. Apple App Store apps and development

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

We don’t usually cover infographics and comparisons on Android Police – most are biased, pointless, or without much credibility – but this latest data set from appfigures made us stop and do a double-take because it presented interesting stats from a rather reputable app analytics company.

appfigures‘ report looked at 10 different questions regarding the Play Store and App Store and tried to answer them with stats pulled from its Explorer app research tool.

Read More

Some interesting stats about Google Play Store vs. Apple App Store apps and development was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Cash For Apps: Make money with android app

Strike it rich in OIL, out now on the App Store

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

If you’ve ever had aspirations of becoming an oil tycoon, digital board game OIL might help you make that dream a reality. Set during America’s early 1900s oil boom, you’ll be mining for oil while fighting off the competition in the Wild West. It’s certainly not for the faint of heart, but if you persevere, you could come out the other side the king of your own oil empire.

OIL veers away from your typical resource management board game, instead more closely resembling Battleship. Players begin mining for oil on a shared board, meaning you’ll have to keep your opponent from growing their prospects while you keep the oil flowing to fill your own coffers. OIL’s world is heavily inspired by the grim Oscar-winning drama There Will Be Blood, raising the stakes and giving the game a bit of a darker spin.

[Read more]
148Apps » iPhone, iPad, Apple Watch and iPod touch App Reviews and News (RSS Feed) | 148Apps

Cash For Apps: Make money with android app

Total Number of App Store Apps Shrank in 2017 Thanks to Apple’s Quality Crackdown

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

The number of apps available in the App Store shrank for the first time ever in 2017, according to data shared today by App Store analytics company Appfigures (via TechCrunch).

At the end of 2017, there were 2.1 million iOS apps available in the App Store, compared to 2.2 million apps at the beginning of the year.


Starting in September of 2016, Apple told developers it would be removing old, outdated apps that had not been updated with compatibility for more recent devices or no longer complied with current review guidelines.

Apple also created new App Store guidelines limiting apps created from commercialized templates or app generation services, and officially banned virus scanning apps, plus it cracked down on clone and spam apps, all of which contributed to the company’s App Store cleanup efforts.

Changes in iOS 11 may have had the biggest impact on the available number of apps in the App Store, though. With iOS 11, Apple stopped supporting 32-bit apps, which the company began phasing out in 2013. 32-bit apps do not open on devices running iOS 11, nor can older 32-bit apps be found in the App Store.

Since 2015, Apple has required all apps and app updates to use 64-bit architecture, so apps that became defunct with iOS 11 had not been updated in at least two years.

Appfigures says that the decrease in apps can also be attributed to a dip in the number of new apps submitted by developers in 2017. Just 755,000 new apps were added to the App Store in 2017, down 29 percent from the previous year. This too could be attributed to Apple’s more restrictive App Store policies cutting down on low-quality apps.


While the number of App Store apps has declined due to Apple’s efforts to make sure apps in the App Store are prioritizing quality, Google Play growth has accelerated. In 2017, Google Play reached 3.6 million available apps, a growth of 30 percent. Android developers released 1.5 million new apps in 2017, up 17 percent.

Discuss this article in our forums


MacRumors: Mac News and Rumors – All Stories

Cash For Apps: Make money with android app

The iOS App Store Shrank for the First Time in 2017

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Last year, Apple removed hundreds of thousands of scammy and low-quality apps from the App Store. It also tightened the rules and regulations on the App Store that led to the removal of many apps and also phased out 32-bit apps from the App Store. The result of all this? Continue reading
iPhone Hacks | #1 iPhone, iPad, iOS Blog
Cash For Apps: Make money with android app

Apple shares photos of new Shinjuku retail store ahead of grand opening Saturday

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Coinciding with a media preview of Apple’s new retail store in Tokyo’s bustling Shinjuku shopping district, the company has shared new photos of the facility ahead of its 10 a.m. grand opening this coming Saturday.

more…

9to5Mac

Cash For Apps: Make money with android app