Lyft turned annoying car alarms into a slightly less annoying version of ‘Despacito’


Hijacking big events for viral success is one of the most well-worn sections of the marketing playbook. Effective and often entertaining, there’s no better way to get your brand in front of millions than by piggybacking on an even bigger brand. Oreo, for example, was the toast of the marketing world after its now-infamous tweet when the lights went out at Super Bowl XLVII. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 Lyft, no doubt vying for similar success, pulled a creative stunt of its own this week by hijacking the buzz surrounding the Grammys. The…

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Siri Believed Smash-Hit ‘Despacito’ Was Bulgaria’s National Anthem

Thankfully for the country of Bulgaria, Siri apparently no longer thinks its national anthem is “Despacito.”

Before today, if you asked Siri what the European country’s national anthem was, the digital assistant would respond with “the national anthem of Bulgaria is Despacito.” 

In fact, the country’s anthem is not the chart-topping single by Luis Fonsi and Daddy Yankee, which utterly dominated the airwaves over the summer.

The error was first discovered by Reddit user wandreylust, who shared the discovery yesterday, according to CNET.

Of course, the amusing flaw quickly gained a lot of media attention. But it’s currently unknown how long Siri has been giving the flawed answer before the glitch was unearthed.

Apple has apparently realized and fixed the issue sometime between yesterday and today, as Siri now gives the correct answer: “Mila Rodino,” which roughly translates to “Dear Motherland.” The song, first composed in 1885, has been Bulgaria’s anthem since 1964. And for the record, it sounds nothing like Despacito.

As for why Siri consistently gave the wrong answer, that’s currently up in the air. Some outlets have theorized that it was a leftover glitch from Microsoft’s Bing search engine, which has always been used to feed Siri’s results until Apple replaced it with Google’s search engine last week. The same issue reportedly didn’t affect Google Assistant.

Siri also sometimes surfaces results from Wikipedia, which is an open-source platform and is vulnerable to vandalism. Presumably, someone could have edited the Wikipedia page for Despacito or Bulgaria. Even if that was fixed shortly after, it could have still affected Siri’s answer.

Of course, it could also be due to the track’s sheer popularity. The Puerto Rican reggaeton hit became the most watched video on YouTube back in August — a position it still holds with just under 4 billion views. The remixed version featuring Justin Bieber, which became popular in the U.S., only has about 545 million views on YouTube. It also currently holds the record as the most streamed song of all time.

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Why does Siri think the national anthem of Bulgaria is ‘Despacito?’

A curious case of artificial intelligence wire-crossing has popped up, causing Apple’s Siri to erroneously think the Bulgarian national anthem is Luis Fonsi and Daddy Yankee’s “Despacito,” according to CNET.

Image by Nick Statt / The Verge

It is entirely unclear why this is happening, considering the national anthem of Bulgaria is “Мила Родино,” transliterated as “Mila Ridino” or Dear Motherland. But it sure is consistent — take your iPhone out right now, fire up Siri, and watch as history is rewritten by Apple’s digital voice assistant to favor a Puerto Rican reggaeton hit that became the most watched video on YouTube back in August.

“Mila Rodino” is the answer you’ll find on Wikipedia, and it’s what pops up in…

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‘Despacito’ is the third to hold YouTube’s most-popular spot this year

The juggernaut that is Luis Fonsi and Daddy Yankee's 'Despacito' just took the crown for the most-watched YouTube video ever. It crossed the 2.9 billion-watch threshold held by Wiz Khalifa and Charlie Puth's "See You Again," which itself only ousted…
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