People like scarcity - a lot. Owning something scarce makes one feel unique, and signals success and worthiness as a potential mate.For decades, we have experimented with watermarks and anti-piracy tech to try and enforce a physical, world-of-atoms scarcity on digital goods. By contrast, non-fungible tokens, (NFTs) reflect a digital-native approach to credible scarcity.NFTs create and capture the value of scarcity cred in a massively dispersed fashion that bypasses gatekeepers and taps into capital anywhere.The entire $2T crypto asset class rests on scarcity cred. Bitcoin's attractiveness as a store of value is a function of its scarcity cred, as it has a built-in limit of 21 million coins.There's a variety of crypto technologies/products/platforms evolving new means of creating and capturing value in a network: Ethereum, Ledger, Uniswap, Hedera, Cardano - a soup of innovation that is, similar to other tech innovations, not doing anything new… just doing it better.