Bitcoin - and the subsequent cryptocurrency and blockchain market - was fueled by a strong investor need for transparency and efficiency beyond the traditional banking system.Investor demand continues to be the driving force behind cryptocurrency/blockchain; however, the landscape has evolved to include a much longer-term trend behind digitalization as more companies evolve and modernize their operations.Now many banks and large corporations have embraced blockchain and are investing in cryptocurrency, which expands investment options in the market beyond direct investment in Bitcoin or Ethereum.Investors can now access the market by investing in stocks of companies which mine crypto assets, enable crypto infrastructure, and utilize crypto or blockchain in their operations - in addition to associated futures and exchange-traded products.