The MacBook Air is finally getting the Pro feature we’ve wanted for years

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

MacBook Air 2018 Specs

Some rumors said not too long ago that the MacBook Air’s demise is almost certain, even though the Air is one of Apple’s most iconic designs and an inspiration for so many products from the competition. The new 12-inch Retina MacBook was seen as the Air’s replacement, and Apple did kill the 11-inch model.

But a recent batch of rumors indicated that Apple is looking to introduce an even cheaper MacBook Air this year. Currently, the $ 999 MacBook Air is the cheapest Mac you can buy from Apple. News from Asia, however, says that Apple might not reduce the price of the laptop. Instead, MacBook Pro feature Air owners wanted for years is finally making its way to the notebook.

Sources familiar with Apple’s supply chain told Digitimes that the new entry-level MacBook will be launched at the end of the second quarter, priced “bout the same level as that of the existing MacBook Air or slightly higher.”

This entry-level MacBook can only be an Air model because the same report says the device is getting a 13.3-inch a-Si panel made by LG Display. The screen will have the same 2560 x 1600 resolution as the 13-inch MacBook Pro.

Current MacBook Air models sport 13.3-inch screens with 1440 x 900 resolution. The MacBook, meanwhile, has a 12-inch display with 2304 x 1440 resolution.

The report notes that LG Display will begin supplying the panel in April, with the new MacBook Air expected to enter mass production in May or early June. Quanta Computer won 70% of the orders, and Foxconn the rest. The report doesn’t mention an actual launch date for the new laptop, but a WWDC 2018 launch certainly makes sense.

Apple wants to manufacture six million units this year, although analysts expect volume to reach only four million.

Finally, the same Digitimes says that Apple is also going to release a new “inexpensive” 9.7-inch iPad, which will be a refreshed version of the current model. The tablet will go on sale in the second quarter of 2018, while new iPad Pro models are due in the second half of the year.

Apple – BGR

Cash For Apps: Make money with android app

Want some protection against the rollback of net neutrality? We’ve got an option…

It can’t hurt to take some precautions against any eventuality…and a VPN service from an industry stalwart like Private Internet Access may be just the ticket to assure at least some protection. Right now, you can even get a one-year subscription to PIA for just $ 34.95 (a 58 percent savings) from TNW Deals.
The Next Web

This is the lowest price we’ve seen on Amazon’s Cloud Cam

Don’t miss out on this limited-time deal.

Since its release (which wasn’t long ago), the Amazon Cloud Cam has sold for $ 119.99. You could get it for a little less if you bought multiple cameras at the same time, this is a match for the lowest price we’ve seen it hit. Grab one today for just $ 89.99, or maybe just go for two of them while you’re at it.

You have access to the last 24 hours of motion alert clips for free and the free Cloud Cam app will push notifications based on the settings you select. It has night vision, two-way audio and much more. Amazon offers a few different Cloud Cam Plans, starting at $ 6.99 a month or $ 69.99 a year and going up to $ 19.99 a month or $ 199.99 a year, depending on your needs.

See at Amazon

iMore – Learn more. Be more.

We’ve Seen Less Than One Percent of Mars. NASA’s New Lander Is Going To Change That.

Gaining Insight

NASA is just a few months away from the May 2018 launch of their Interior Exploration using Seismic Investigations, Geodesy and Heat Transport (InSight) Mars lander. Once it touches down on the Red Planet in November, the craft is expected to provide NASA with highly desired information on Mars’s inner workings.

A Robotic Census Of Mars [Infographic]
Click to View Full Infographic

Previous investigations into Mars have led to some remarkable discoveries, including exposed water ice and violent snowstorms, but to date, we’ve explored very little of our neighbor. The InSight mission aims to change that.

“We have yet to look inside of Mars. We have only seen less than one percent of Mars,” Sue Smrekar, deputy principal investigator of the InSight mission, told CNBC. “What we are going to do now is look under the hood. We are going to look at the rest of Mars, the other 99.9 percent that we have never seen before.”

An Informative Checkup

According to the InSight mission overview, the lander will study the size, thickness, density, and overall structure of Mars’s core, mantle, and crust. It will also measure the rate at which heat escapes the planet.

A solar array will ensure InSight collects and stores enough solar energy to power its many instruments, some of which Bruce Banerdt, the mission’s principal investigator, detailed in a NASA news release.

“We’ll study [Mars’s] pulse by ‘listening’ for marsquakes with a seismometer. We’ll take its temperature with a heat probe. And we’ll check its reflexes with a radio experiment,” said Banerdt. “Think of InSight as Mars’s first health checkup in more than 4.5 billion years.”

InSight’s objectives don’t end there. Recent studies have found evidence of water near the planet’s equator and potentially trapped in rocks. InSight has been tasked with locating ice and confirming whether or not liquid water flows beneath Mars’s surface. Any new information regarding water on Mars will be invaluable to attempts to establish habitats or colonize the planet.

Beyond teaching us about Mars, the InSight mission is expected to help us better understand how our own planet formed. Unlike Venus, Mercury, or the Moon, Mars is large enough to have undergone the same processes that shaped the Earth’s formation nearly 4 billion years ago, but small enough to still show signs of those processes.

By exploring Mars with InSight, we’ll learn more about our planet’s past and how to prepare for our species’ off-world future.

The post We’ve Seen Less Than One Percent of Mars. NASA’s New Lander Is Going To Change That. appeared first on Futurism.


The Return of a TouchArcade Favorite: ‘Disc Drivin 2’ Arrives February 1st, and We’ve Got All the Details

If there ever was a game that was like THE game of TouchArcade, I think Pixelocity Software’s Disc Drivin’ [$ 2.99 / Free / $ 4.99 (HD)] would earn that title hands down. Originally launching way back in December of 2010, Disc Drivin’ is a digital take on an obscure board game called Pitch Car where players would take turns flicking a disc around a course in an effort to cross the finish line first. This mechanic translated beautifully in Disc Drivin’ as the flicking of the disc felt totally at home on the touchscreen and the turn-based nature of the game meant that people could play the game around their own schedule. I loved Disc Drivin’ when it originally launched, and numerous updates added pretty much everything I could ever wish for in the game, like additional tracks and customizable discs. I can’t overstate just how much of an obsession Disc Drivin’ became amongst the TouchArcade staff in the following years, and there’s a dedicated base of fans who continue to play to this day. Here’s the very old original trailer for Disc Drivin’ just in case you’re not familiar with the game.

Well, you may remember back in February of last year Disc Drivin’ received a 64-bit update to save it from the 32-bit Appocalypse, and alongside that update came a tease that something new was cooking for the series. Many speculated that a sequel was in the works, and today Pixelocity is officially announcing Disc Drivin’ 2 as being a real thing that exists. This is the only gif I could think of to adequately express just how happy this news makes me.

So what’s new in Disc Drivin’ 2? Quite a lot actually. The biggest fundamental change is that now players will be able to take two swipes per turn instead of one. In the original game you’d aim and then flick your disc and let the momentum carry it to wherever it would go. You could bounce off of walls or other objects to change your trajectory or use different power-ups to ultimately change the movement of your disc, and indeed that was a big part of the strategy, but for the most part once you flicked you were at the mercy of the physics engine until your disc came to a stop. In Disc Drivin’ 2 you’ll be able to take that initial flick but then while your disc is in motion you can take a second flick and change the direction you’re going. Here’s a couple animated gifs that show the new second swipe functionality in action.

In both the above instances the person taking their turn would have flown off the edge of the track, nullifying their progress in that turn, had there been no second swipe. It’s a pretty fundamental change to the Disc Drivin’ formula, but I’m all for it. The next big change in this sequel is that Pixelocity is now using spline-based tracks, and all that really means in layman’s terms is that the tracks in the game will now have much smoother curvatures and can now feature elevation changes. Yes, elevation changes! The courses look absolutely awesome now and should be much more dynamic than they were in the original game.

Special power-ups and weapons will again be a big part of the formula in Disc Drivin’ 2. I expect many of the originals to make a return, but there are new ones too like a missile and a blast move, and the power-ups in the game are upgradeable now too. Just as important as the power-ups are the various types of hazards and traps you can encounter on a course, and those are making a return as well. Hazards are more dynamic this time around, and can feature moving parts. Below you can see two of the new and improved hazards, on the left a force field area that pushes you off the track if you don’t break through its resitance, and on the right a panel with spikes that pop in and out. This second gif also shows the new Blast weapon in action.

One more pretty major change in Disc Drivin’ 2 is something called Disc Abilities. As Pixelocity themselves explains them, “Before starting a race, you choose the one disc ability you’d like to use for the duration of that race. Abilities can counter a specific hazard (like preventing water puddles from slowing you down), improve a power (like increasing the power’s duration), or affect enemy discs (like push them out of the way).” With things like these new Disc Abilities and the upgradeable power-ups, it sounds like Disc Drivin’ 2 will offer a lot more depth and strategy than the original game, which was fun in its simplicity but also pretty shallow. Here’s a gallery of screenshots showing off some of the games 15+ new tracks, the new abilities and hazards, and plenty of new disc types. Click on any of the screens for a larger look.

Finally, both local and online asynchronous multiplayer are returning (obviously!) but Disc Drivin’ 2 will also include a neat-sounding single-player mode called Speedrun. Here you’ll have an unlimited number of swipes and your goal will be to complete 3 laps of a particular course in as little time as possible. Your progress in this mode will help you earn cards which go towards unlocking new Disc Abilities, upgrading power-ups, and unlocking new types of discs. While multiplayer has always been the focus of Disc Drivin’ I think it will be nice to have something to accomplish solo when you’re not partaking in online matches.

So that’s the skinny on Disc Drivin’ 2, as you can probably tell I’m pretty excited about the announcement as the original game stands as one of my longest and most enjoyed gaming experience ever. If you’ve got that Disc Drivin’ love too then you’re probably wondering when we can get our hands on the sequel. Well hold onto your butts because Disc Drivin’ 2 is set to go live in the App Store next week on February 1st. Yes, next week! Unsurprisingly given the times we live in Disc Drivin’ 2 will be free to play, so I’m interested to see how that’s handled, but knowing Pixelocity I’m sure it will be more than fine. Regardless I couldn’t be more excited to revisit this old friend of mine, so keep an eye out for Disc Drivin’ 2 when it hits next Thursday.


AT&T rumored to launch the most affordable iPhone deal we’ve seen this year

iPhone Prepaid Deal

The iPhone X may be the hottest new iPhone in town, but it’s not the only new iPhone you can buy right now. Apple has a large number of iPhone models in stock, many of them being a lot more affordable than the iPhone X.

If you’re shopping for a new iPhone on a budget, and you want to get a brand new model rather than a used device, you should keep an eye for an upcoming AT&T prepaid offer.

The carrier will soon sell the 32GB iPhone 6s for just $ 300 on a $ 45 monthly plan. $ 100 more gets you the bigger iPhone 6s Plus. In both cases, you have to pay the first month of service, so you’d pad $ 345 or $ 445, respectively.

AT&T did not announce the deal yet, but 9to5Mac got wind of. Compared to similar offers from Virgin and T-Mobile, you’d get some $ 150 in savings, the report notes.

AT&T already offers two iPhones on prepaid plans, including the iPhone SE and iPhone 6. AT&T’s iPhone 6 and iPhone SE are slightly cheaper, at $ 245 and $ 192, and these prices do not include the first month of wireless service.

But the iPhone 6s is a much better phone than the iPhone 6. It’s still a more than decent handset that has aged quite well, and I’m telling you this as a former iPhone 6s owner who just upgraded to the iPhone X. Rather than buying the Phone 6, you’d be much better off going for the iPhone 6s instead.

The iPhone 6s starts at $ 449 at Apple.

AT&T’s offer should be unveiled on Friday, the report notes, so keep checking AT&T’s site for more news on this iPhone prepaid deal

Apple – BGR

What We’ve Seen So Far at CES 2018

CES 2018: Status Report

The 2018 Consumer Electronics Show is now in full swing. Between now and Friday, January 12, all kinds of technology — both conceptual and practical — will be unveiled and trotted out in front of audiences. We’ve already written about what you can expect to see from CES 2018, but as day one draws to a close, it’s a good time to check-in on what’s already trending.

Quantum Computing

Intel announced a 17-quantum bit (qubit) chip last October, but during the company’s keynote address on January 8, Intel CEO Brian Krzanich unveiled a 49-qubit chip — the company has taken a big step towards quantum supremacy. Code-named “Tangle Lake,” Intel explained in a press release that the chip will “allow researchers to assess and improve error correction techniques and simulate computational problems.” Specific details regarding when the quantum chip would be available for use were not given.

Intel’s announcements included details regarding a neuromorphic research chip code-named “Loihi.” The chip is designed to mimic the way neurons communicate in the brain. Loihi is meant to make machine learning more efficient, and could one day be used to make better security cameras, and enable smart-city infrastructure to communicate with autonomous vehicles.

TVs and Voice Assistants Unite

Get ready to talk to your TVs even more than you already do, as both Samsung and LG are implementing digital voice assistants into their 2018 TV lineup. Samsung is using its own Bixby assistant, which will allow users to search for movies and TV shows, play a song from Spotify, and even check the weather.

As reported by CNET, LG has decided to go with the Google Assistant, allowing users to command select TVs to search for the soundtrack from a movie, or turn off the TV when a show has finished. All of this can be done with voice commands via the remote.

Voice assistants are also being added to even more products. Bixby, for example, is making its way into Samsung’s Family Hub Refrigerator, while Amazon’s Alexa will be incorporated into LG’s InstaView ThinQ fridge and HiMirror’s Mini mirror. Google, meanwhile, is launching several Google assistant-powered smart displays to compete with the Amazon Echo Show.

HTC Vive Pro VR Headset

In Futurism’s “Five Things to Expect from This Year’s Biggest Tech Show,” we said HTC would be attending CES 2018 and could have something to reveal. Turns out, that something was the HTC Vive Pro headset. According to HTC, the Vive Pro is meant for hardcore VR enthusiasts who want the best audio and video possible. The new headset utilizes dual-OLED displays to provide a resolution of 2880 x 1600 — roughly a 78 percent improvement over the current Vive headset. Details regarding pricing and release date were not given.

Alongside the Vive Pro, HTC also unveiled the Vive wireless adapter. Compatible with the Vive Pro as well as the original Vive headset, the wireless adapter will enable wireless VR experiences — eliminating the possibility of getting tangled up in cables or unplugging the headset by accident. Like the Vive Pro, a price was not set, but the wireless adapter is scheduled to be released sometime later in 2018.

Robots Take One Step Forward, Two Steps Back

Hanson Robotics’ Sophia, the robot that Saudi Arabia granted citizenship to in 2017, took her first steps at CES 2018 using a new pair of legs designed by the DRC-Hubo team at the University of Las Vegas, Nevada.

But the story of LG’s Vice President of Marketing David VanderWaal having a less-than-ideal time with the company’s CLOi robot made a far bigger splash. As reported by Mirror, during the live demonstration, VanderWaal attempted to show how CLOi is supposed to help control various home appliances and organize everyday tasks. Things went smoothly at first, but then CLOi seemed to malfunction, failing to respond to VanderWaal’s prompts. In the end, VanderWaal had to continue the presentation using a touchscreen.

LG has yet to disclose when CLOi will be available for purchase, or how much it will cost, but based on its unexpected performance at the event, it may be a way’s off.

The Toyota e-Palette

Toyota debuted its e-Palette autonomous vehicle at CES 2018, and while the conceptual product looks like a high-tech rectangle on wheels, the company’s plans for the vehicle are ambitious, to say the least.

The company wants to create a multi-purpose transportation and mobility platform for itself and its partners, which include Amazon, DiDi, Mazda, Pizza Hut, and Uber. Toyota explained that the interior of the e-Palette can by outfitted to suit a company’s needs, be it for package delivery, a ride-sharing service, or a mobile food truck.

Toyota and its aforementioned partners have formed an e-Palette Alliance to determine the best ways of using autonomous technology to forward their respective businesses and  improve on the e-Palette design. Toyota intends to begin testing in 2020, which aligns with the company’s previous declaration that they would test AI-powered cars in the same year.

An Electric Car With a 400-Mile Range

We heard about Fisker’s EMotion electric vehicle in 2017, but the company officially revealed the car at this year’s CES. The car has some notable specifications: a 400-mile range, 9-minute charging, autonomous driving capabilities, and a sleek exterior and interior design. If Fisker ends up incorporating its solid-state battery into the vehicle, the company could improve on the EMotion’s already impressive range and charging time.

$ 130,000 is a steep asking price, but anyone who wants one of the vehicles has time to save up. The car isn’t supposed to go into production until later this year, with a release to follow in 2019. Electrek suggests people temper their excitement, however, until it goes into production and people get to put the EMotion through its paces. Fisker’s last car, the Karma Revero, didn’t review well.

Radiation-Blocking Underwear

You can’t say CES 2018 doesn’t have something for everyone. According to Slate, the  Spartan underwear company was showcasing its cellphone radiation-proof boxers at the event. Spartan sold more than 30,000 boxers in 2017, so there’s clearly a market for underwear with an “electromagnetic shield that blocks radiation” among men who feel the need to offer their sensitive areas some additional protection.

The post What We’ve Seen So Far at CES 2018 appeared first on Futurism.


Need Ipad Tips? We’ve Got Them!

When using your iPad, you might feel as though you’re limited due to lack of knowledge. You should keep reading this article so that you can better understand how to use your iPad for more of your daily tasks. There are apps for everything! You just have to know more information as to how to use your iPad.

Whenever possible, use your screen lock to prevent the iPad from switching between portrait and landscape orientation. If you repeatedly pick up and put down the device, the constant switching and adjusting will consume more battery power. You can lock the orientation under the General setting’s screen from your home screen.

To protect your sensitive data the iPad has a feature that will erase all data if the password is entered incorrectly ten times. To access this feature go to Settings and click Passcode Lock; then click Erase Data. This privacy feature will restore your iPad to its factory default settings.

Control what notifications you see. Tired of every app bothering you with notifications, causing you to miss important ones? Head to the Notifications section of your Settings menu. Here you can determine which of your apps are allowed to send you pop up notifications and which ones cannot. This can put a halt to noisy apps and make it easier to see your important messages.

Do you need to switch from one app to another? You should activate the multitasking gestures in the general tab of your settings. You will then be able to swipe left or right to switch apps, swipe up to see your multitasking bar and pinch your fingers if you want to access your home.

Before allowing your children to use your iPad, restrict access to adult content. Under Settings, navigate to General and then to Restrictions. Select the Enable Restrictions option. This setting can protect young eyes and ears from explicit language and mature content in apps, games, podcasts, movies, TV shows and more.

You can use a keyboard with your iPad. Some people love their iPad, but miss the actual keyboard. The good news is that any Apple wireless keyboard will work with it. It will also work with any keyboard that uses Bluetooth. There are some iPads that already have a handy keyboard built in too.

It is very easy for you to email other people photos while using your iPad. All you have to do is locate the photo you want to send and press the button located in the right-hand corner. There is an option there that will allow you to send the photo to anyone you want.

Do you want your iPad to help you avoid traffic jams? You can do this with your Maps app. There is a page icon on the bottom right of the screen. Touch that and select Traffic. This will cause the iPad to download traffic data from the Internet. Now you will see green (normal), yellow (slow) and red (stop-and-go) notations on the map.

Differing environments mean variable need for brightness settings, which is exactly why Apple gives you the controls to adjust things. Just hit the Home button two times and swipe to the brightness adjuster. You can alter the brightness and save some battery life.

One way to monitor the volume much more quickly and efficiently on your iPad is to use the lock button to mute your device. You can also press and hold the volume button to change it quickly as well. Many people are unaware that the lock button is a mute button and that the volume button can work faster by pressing and holding.

If you only have wifi, but not 3g, you can still get a lot of use out of your iPad. Not only can you download songs beforehand, you can also download most of your applications while within wifi range and then use it anywhere. This is also true for podcasts.

The iPad is a great entertainment tool, but it can also be great for education. There are podcasts available for higher learning, as well as dozens of educational games and applications for younger children. There are also great math programs to help elementary children learn their multiplication or division tables.

Get to the sounds under general settings if your side buttons aren’t performing their functions. Make sure Change With Buttons is set to On and your buttons will work. There is also a volume slider here where you can fine-tune the volume.

Apple has created many adapters to make your iPad even more useful. There are adapters, which let you plug your camera right into the iPad, and even an adapter which allows you to connect the iPad to an HDTV. You can play videos or mirror your whole screen on the TV.

To help protect you iPad from unwanted intrusions you can make the passcode longer than the standard four number combination. Go into your Passcode Lock settings and turn off the Simple Passcode. This will allow you to choose a longer passcode for your iPad, which will help protect it from unwanted intrusions.

If you want to take a picture of your iPad screen, just press the Home and Power buttons simultaneously. You will hear a click and see a flash as if a flash bulb has gone off, and your photograph is now in the Photos app. You can email them to yourself if you wish.

Make sure that you keep the size of the iPad in mind while you are doing things that seem average to you. For example, many people place mobile phones on the table while they are enjoying a meal, but the iPad is too large for it to be appropriate to do that.

Hopefully you have a better understanding of how to better use your iPad to take care of business and entertainment. You probably didn’t know much of the information you’ve read in this article. That means there is always more to learn, so keep gaining more knowledge as to how to operate your device.

We’ve Finally Recorded the Earth’s Mysterious Song

A Humming Planet

Like a permanent undertone to the dissonance of busy urban centers or nature’s own harmonious melodies, the Earth itself hums a low-frequency tune. The permanent drone, which has baffled scientists for a while now, comes from continuous vibrations too faint to be detected without a specialized instrument.

Now, for the first time ever, scientists have captured Earth’s hum — its “song,” if you will. They measured the constant humming from from the Indian Ocean seafloor using special spherical Ocean-Bottom Seismometers (OCBs).

“It’s like taking a piano and slamming all the keys at the same time,” Spahr Webb, a professor at Columbia’s Lamont-Doherty Earth Observatory not associated with the study, told National Geographic. “Except they’re not nice harmonics. They’re oddball frequencies.”

An Ocean-Bottom Seismometer being dropped into the sea, where it measured Earth's hum from the ocean floor. Image credit: RHUM-RUM experiment/Meteor Cruise
An Ocean-Bottom Seismometer being dropped into the sea. (Image credit: RHUM-RUM experiment/Meteor Cruise)

From September 2012 to November 2013, the researchers deployed 57 of these OCBs, and measured several frequencies between 2.9 and 4.5 millihertz. That’s 10,000 times lower than the average human hearing threshold, the researchers noted in their study, published in the journal Geophysical Research Letters.

Measuring Movement

Scientists have known that the Earth produces this “humming” since at least 1959, but haven’t yet identified what exactly is causing it. The hum doesn’t appear to be caused by earthquakes, which happen sporadically as the earth releases stress; in contrast, Earth’s hum goes on continually.

Some theories suggest atmospheric disturbances, or the movement of ocean waves over the seafloor, trigger the continuous vibrations. Webb, who has also been searching for the hum’s cause, told the Washington Post he thought ocean waves were the most likely source, “banging on the sea floor pretty much all the way around the Earth.”

Attempts to measure the low-frequency drone had previously attempted using seismometers based on land. Now, the new measurement taken from the ocean suggests that the humming occurs globally, which the researchers found by stripping data from other vibrations — like ocean currents, waves, seismic activity and glitches — from their recordings, and comparing the recorded hum with measurements taken by a land-based station in Algeria.

Combining the measurements taken from land seismometers and the new numbers from the OCBs, the researchers said that their findings can provide new insight into the mechanisms behind the Earth’s hum. Aside from this, their study could also help map the inside of the Earth with more detailed accuracy, the researchers pointed out.

“Earth is constantly in movement, and we wanted to observe these movements because the field could benefit from having more data,” lead researcher Martha Deen from the Institut de Physique du Globe de Paris said in a press statement.

The post We’ve Finally Recorded the Earth’s Mysterious Song appeared first on Futurism.


Stitch Fix’s CEO says ‘We’ve been underestimated before’

It’s always been hard for Katrina Lake’s company to raise money.

Stitch Fix accomplished more in six years than most companies do in a lifetime.

But in the narrow world of IPO pricing, its public debut last week did not go as planned. The online retail and personal styling company was convinced it could sell its shares at $ 18 to $ 20, but ended up having to settle for $ 15.

A few hours after the company opened trading on Friday, I visited Nasdaq for a candid discussion with founder and CEO Katrina Lake. Here are some of the highlights:

You didn’t end up with the IPO price you wanted. What do you think happened on the investor road show and what did you learn from it?

Katrina Lake: I’m still processing a little of what I learned. This business is not stores, it’s not regular e-commerce where you are dependent on [search engine marketing] and you put a bunch of things on a website. It’s a totally different model and it requires education and understanding of how the data science is important in the model and how it actually impacts the model. There’s just more time that needs to be spent to understand the specialness of that.

On pricing, we didn’t end up where we had hoped to be. But, at the same time, we’ve been underestimated before. I feel like we thrive being in this position; we’ve never been an overhyped, overvalued company. And so we are very happy to prove ourselves in the public markets and show some good results.

You had originally planned to personally sell a million shares in the IPO, but you’re not. Why?

I’m just not interested in selling at that price. I have conviction that this company is going to be worth a lot more money, and it didn’t make sense to sell at that price.

A lot of people have focused on how little capital you raised (less than $ 50 million) to build this business. Why was that?

To be clear, I didn’t have the luxury to raise a lot, burn a lot. I did not have the luxury in the early days of having tens of millions thrown at me at crazy valuations. We treated every single dollar that we got very preciously because it was very hard to raise every single one of those dollars.

And so, in some weird way, we just missed the trend of this because it was really hard for us to raise money. And then we’re like ‘All right, great, let’s just get a healthy business and be insulated as much as we can from this dynamic that is hard.’

Even your last round of funding in 2014 was hard?

That was an inside round. We had a good valuation that our insiders were giving us. But they were supportive and told me you should make sure you feel comfortable with the valuation. You can shop it and go talk to people.

And we talked to exactly one other [investor] who dragged us along in this whole long process knowing that we had a term sheet at a $ 300 million valuation. They came back and basically gave me a totally insulting term sheet. Like a totally insulting term sheet.

I was like, ‘How can even a good round be hard?’ It wasn’t as hard as being eight weeks away from missing payroll, but there’s still a little bit of feeling like raising money has never been an easy thing at Stitch Fix.

Are you going to name names?

I’d love to, but I’m not. The whole point is, I’m very proud that we’ve had a very disciplined approach, but that was — in the beginning — certainly more of a survival mechanism than a brilliant strategy.

Some people are worried about your decelerating revenue growth. Was it planned?

Stitch Fix revenue and revenue growth

We’ve now grown 25 percent, year over year, for the last three quarters in a row, and we have close to a $ 1 billion revenue base now. We have a disciplined approach to growth.

I started Stitch Fix as a company that I want to work at forever. And so the lens of long-term that I have is forever. And I think this sustainability and discipline is important. That’s not maybe the default today. It’s a choice that you can agree or disagree with, but it has been our choice.

Our marketing spend is very modest compared to other e-commerce companies. Last year it was at 7 percent [of revenue]. E-commerce is at 13, 15, 17 percent. So we’re obviously not maxing out marketing in the interest of maximizing growth.

A lot of women have told me that your IPO is a milestone for them. Do you agree?

It’s true, I’ve gotten a lot of text messages and emails. It’s great that it’s a milestone event, but I just wish there were more. While I feel very privileged to get to see this milestone, I wish that more women did. It’s a challenge in tech and it’s also a challenge in retail.

You look at retail and it’s pathetic. There are so few women CEOs and so few women on management teams.

Boards, too.

Boards, too, in retail. So I hope we can be an example that this is a team that is a diverse team. It’s a company where we have tons of women. It’s a place where that diversity is reflected in our success.

I hope it’s a place that shows a different kind of success. And I hope from a pattern recognition perspective, at the very least, that the capitalist in all of these venture capitalists are at least feeling like even if they couldn’t wrap their head around this idea, that they feel like they missed out from a capitalist perspective.

So I’m proud it’s a milestone but I also hope there are a lot more milestones that we get to celebrate.

Recode – All