Deals: Samsung Galaxy S8 for £475 new, £360 for a refurbished unit

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The Galaxy S9 is a fine phone, but it just launched and its price hasn’t had time to cool off. The Galaxy S8 is a different story. It’s price in the UK is under £500, compared to £740 for the S9. You can find a new unit from Amazon for £475 or from Alternate for £490. It’s the G950F model with Exynos 8895 (single SIM). Samsung Galaxy S8 G950F You can go lower than that by getting a seller-refurbished unit from eBay. A Vodafone unit in Pristine condition is £430, the unlocked one is £470, so not really worth it. Note that this is for the Black model, other colors cost more….

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OpenX Cracks Down on Ad Unit Abuse

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OpenX, a leading independent advertising technology provider, announced Thursday that the company will ban from its exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of providing bad ad environments for consumers and advertisers in the industry today.

The move marks another industry-first initiative by the company to ensure the highest quality marketplace for brands, publishers and consumers.

300×250 video ads are a prime example of ads that provide a poor user experience. The 300×250 size does not match any standard video ad size and consists almost entirely of in-banner video (IBV), a video ad that is “stuffed” into a banner ad but sold as in-stream video inventory or mislabeled outstream units.

In a joint study with Pixalate, the data platform that offers a comprehensive suite of products that bring transparency to programmatic advertising, OpenX confirmed that the 300×250 video unit accounts for over 30 percent of all video sold programmatically today. The study also found that this particular video ad unit had Invalid Traffic (IVT) rates nearly a third higher than the average of all other programmatic video ad units sold today.

“Video is a rapidly growing part of the programmatic ecosystem, and as the medium matures, the industry needs to constantly stay ahead of format variations to ensure brands, publishers and consumers experience the highest quality video engagement,” said John Murphy, head of marketplace quality, OpenX. “Quality has always been a priority at OpenX, and this step confirms our conclusion that this ad unit has no place in any advertising exchange that values quality. Put simply, it is an ad unit that should be stopped in its tracks.”

According to a separate OpenX performance assessment of 300×250 video ads, the company also found that this particular ad size is 80 percent less viewable compared to all other video ad sizes and they are 98 percent less likely to be completed while visible and audible.

“Quality is a choice. Whether it is choosing to work only with TAG certified companies, or limiting ad buys to ads.txt approved partners, or, as in the case of video, choosing to work with partners that will put the interests of the entire ecosystem above short-term gain, we must expect every player in digital advertising to make quality and value central pillars of their business,” said Jason Fairchild, co-founder of OpenX.

The post OpenX Cracks Down on Ad Unit Abuse appeared first on Mobile Marketing Watch.


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Crankshaft turns a Raspberry Pi 3 and a touchscreen into an Android Auto head unit

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Android Auto-compatible head units aren’t too difficult to find these days, but they cost a pretty penny and usually won’t fit properly in older cars. A developer created a solution called Crankshaft to address both of those issues, and all you need to make it a reality is a Raspberry Pi 3 and a touchscreen.

Crankshaft is a free “turnkey” GNU/Linux distribution with a simple proposition:

  • Buy a Raspberry Pi 3 and a 7-inch touchscreen (and a case, if you’d like)
  • Connect the Pi to the touchscreen
  • Download and unzip the Crankshaft image, and write it to an SD card
  • Assemble the makeshift Android Auto head unit in your car
  • Drive

The developer, Huan Truong, said the project began when he couldn’t find an affordable Android Auto Head unit that fit in his 1998 car, which has a single DIN slot.

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Crankshaft turns a Raspberry Pi 3 and a touchscreen into an Android Auto head unit was written by the awesome team at Android Police.

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MediaTek Helio P60 Octa-Core 12nm processor with multi-core AI processing unit, Dual 4G VoLTE announced

MediaTek at the MWC 2018 unveiled Helio P60, the company’s latest processor for mid-range smartphones. The company says that it is the first SoC platform with a multi-core AI processing unit (mobile APU) and MediaTek’s NeuroPilot AI technology. It promises  70% CPU performance boost over the Helio P23 and Helio P30, in addition to a 70% GPU performance enhancement. It is based on 12nm TSMC’s FinFET technology. It features four ARM Cortex A73 2 GHz CPUs and four ARM Cortex A53 2 GHz CPUs in an Octa-Core big.LITTLE configuration.  It says that the P60 is up to 12% more efficient overall and up to 25% more power efficient in highly demanding games compared to P23. It has MediaTek’s CorePilot 4.0 technology, with thermal management, user experience monitoring and Energy Aware Scheduling (EAS). The NeuroPilot AI technology works seamlessly across CPU, GPU and Mobile APU within the SoC to maximize performance and energy efficiency. The MediaTek’s NeuroPilot SDK in P60 is compatible with Google Android Neural Networks API (Android NNAPI), and also supports common AI frameworks, including TensorFlow, TF Lite, Caffe, and Caffe2. The company is working on bringing ONNX support to the chipset in Q2 2018 to provide developers with even more flexibility …
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[Deal Alert] Best Buy has the JVC KW-V830BT Android Auto/CarPlay head unit for $299 today only ($300 off MSRP)

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If you’re looking to add some Android Auto goodness to your car aftermarket-style, then Best Buy has the deal for you. Today only, the giant electronics retailer has the double-DIN 6.8″ JVC KW-V830BT receiver with Auto and CarPlay for just $ 299, a whole $ 300 off the $ 599 MSRP. 

Android Auto head units are not cheap, thus being cost prohibitive for many people, which is why this deal is one to pay attention to if you’re even remotely interested.

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[Deal Alert] Best Buy has the JVC KW-V830BT Android Auto/CarPlay head unit for $ 299 today only ($ 300 off MSRP) was written by the awesome team at Android Police.

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[Update: Now available for $900] Alpine announces Android Auto head unit with a ‘floating’ 9-inch display

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Alpine is on hand at CES to roll out yet another Android Auto head unit, but this one might be more appealing to those with limited dash space. The iLX-F309 has a big 9-inch LCD, but it doesn’t need that much space available in your dash thanks to a wacky floating design.

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[Update: Now available for $ 900] Alpine announces Android Auto head unit with a ‘floating’ 9-inch display was written by the awesome team at Android Police.

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HTC U11+: re-testing the retail unit

We published our HTC U11+ review last November, and while we liked a whole lot about the fancy flagship, it generated some controversy around the display and battery test results. The article was based on the only retail unit available at that time – the Taiwanese one – and while it should have been representative of the pack, we were not blind to all the doubt to follow. Fast-forward a couple of weeks and the HTC U11+ is available pretty much everywhere. So, we decided to grab the European retail unit, repeat our tests, and hopefully address those unresolved doubts. Unboxing the…

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HomePod repair cost nearly price of new unit, AppleCare+ ideal for parents and pet owners

HomePod is now in the hands of customers and Apple is publishing more details, tips, and guides for its first smart speaker. We previously discovered that AppleCare+ for HomePod would cost $ 39, and now Apple has shared that out-of-warranty repair and replacement will cost almost as much as a new HomePod.

more…

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Tech Deals: $210 Apple CarPlay Unit, $8 Apple Watch Bands, $42 Raspberry Pi 3 Kit, More

It’s been clinically proven that shopping and spending money can instantly release the same hormones and endorphins as other addictive pastimes. That’s definitely why it’s so popular and why individuals love to shop. As always, we have a wonderful collection of deals for you which will get you those endorphins without the need to spend a ton of money. Enjoy!

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Apple beat Samsung in unit sales with iPhone X during Q4, during the “biggest annual fall in smartphone history”

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Last year, Samsung’s exploding Galaxy Note 7 created a catastrophically distracting meltdown for the company that enabled Apple to surpass it in total unit sales of smartphones during the winter quarter. This year, Apple has again surpassed sales of all Samsung smartphones in the quarter, except this time it’s by virtue of trend-bucking new demand for the innovative, revolutionary iPhone X–without much apparent regard for its price.
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