The ‘4D’ version of Thor: Ragnarok might be better than the real thing

What is the future of film? A skit from The Late Late Show with James Corden imagines a bold new world in which moviegoers can watch Thor: Ragnarok as a cutting-edge form of cinema: “4D,” which Corden describes as “action literally leaping off the screen. What that means in practice is a low-budget stage play, performed in the movie theater by actors in phenomenally cheap costumes and uncooperative wigs.

The twist? Those actors turn out to be the real-life Thor: Ragnarock cast of Chris Hemsworth, Cate Blanchett, Tom Hiddleston, Tessa Thompson, Mark Ruffalo, and Jeff Goldblum, reprising their movie roles for a live, surprised audience who thought they were actually seeing the new Marvel movie. “Will they be mad that I’m interrupting the…

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Amazon Key: The next thing in smart homes and in-home delivery

Amazon last week introduced Amazon Key, a service that lets Amazon packages securely delivered inside the front door. Amazon Prime members can avail the service, currently available in select cities only, by purchasing Amazon Key In-Home Kit.

Amazon Key

The In-Home Kit includes Amazon Cloud Cam which is an indoor security camera and a compatible smart lock from Kwikset or Yale. Customers can use the same system to grant access to family members, friends, dog walker, an out of town guest, or house cleaner.

Do how does it work?

Once the Amazon Key is installed, it can authorize the delivery and unlock the smart lock remotely. Notifications are sent the morning of delivery, just before, and right after the delivery via the accompanying Smartphone app. The indoor security camera, which is 1080p full HD, night vision, and two-way audio, records the delivery video that customers can watch live via the Amazon Key app or a recorded video later.

The Cloud Cam functions as a ‘hub’ connected to the internet via the home Wi-Fi system. It passes the ‘lock’ ‘unlock’ instructions to the smart lock via Zigbee.

Amazon Key In-Home Kit

The service, which is currently executed through Amazon’s own delivery team will start on November 8 in select cities in the US.


Postscapes: Tracking the Internet of Things

Best Buy says charging people $100 more to buy an iPhone X is actually a good thing

If you were preordering an iPhone X from Best Buy today, you might have noticed that the popular electronics retailer is charging an extra $ 100 on top of the already expensive $ 999 and $ 1,149 prices that Apple charges for the phones.

Danielle Schumann, a spokesperson for Best Buy, tried to explain the fact that the company is overcharging for the iPhone X in a statement to Bloomberg, which is included in full below for the sheer ridiculousness of it.

“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.”

So,…

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Using blockchain to fight fake news is the most 2017 thing ever


PUBLIQ, a non-profit foundation, is announcing its upcoming blockchain-based platform for creating and sharing original news and media content. The ICO is designed to empower authors and readers to combat fake news, using a “Bitcoin-like” system. File this under: “2017 in a nutshell.” In the fight against fake news this means publishers who have no way of controlling authored content without resorting to censorship, or entrusting community monitors, could be on the chopping block. PUBLIQ intends to create a trusted economy, using blockchain, where all profits gained through its platform will be distributed between content providers and others participating in…

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5 thing to keep in mind when choosing a business partner


In an era where many CMOs are focused on digital transformation, we’re often focused on the tools, processes and technology that can help us succeed in creating the omnichannel strategies that drive revenue (and other jargon). But there’s another important area to focus on: Your partners – the people and companies that you choose to help you on the path to transformation. The businesses we choose to team up with have a direct impact on the success of our journey, including the vendors we choose for internal tools and those we endorse publicly as valued partners. As someone with decades…

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