Apple Watch holiday sales volume beat entire Swiss watch industry for first time

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More Apple Watches shipped in the fourth quarter of 2017 than the entire Swiss watch industry, a report claims, showing the Apple-produced wearable device is still growing in popularity, though analysis also indicates the Apple Watch still has some way to go before it can outpace Swiss watches on an annual basis.
AppleInsider – Frontpage News

Apple Watch Outsold the Entire Swiss Watch Industry in Q4 2017

When Apple revealed its Q4, 2017 numbers, it mentioned that the Apple Watch had its best quarter ever with the Apple Watch Series 3 selling twice of what the Apple Watch Series 2 did in the same period. Now, as per analytics firm Canalys, Apple shipped 18 million Apple Watch units in 2017, with over 8 million of them being shipped in Q4 2017 alone — an increase of 32 percent YoY. Continue reading
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Apple Watch spanks the Swiss watch industry for real

Apple Watch is absolutely dominating the traditional Swiss watch industry. The latest reports on Apple Watch sales figures were released today and even though Apple hasn’t put out its own official numbers, it looks like Apple Watch outsold the entire Swiss watch industry combined during the last quarter of 2017. Analysts at Canalys reported today […]

(via Cult of Mac – Tech and culture through an Apple lens)

Cult of Mac

Apple Watch Had Record Year With Estimated 18M Shipments in 2017, Topped Entire Swiss Watch Industry Last Quarter

Not only did the Apple Watch just have its best quarter ever in terms of sales, but it also had a record-breaking year overall, capped off by topping shipments from the entire Swiss watch industry combined last quarter.


Apple Watch shipments topped an all-time high of 18 million units in 2017, according to estimated data from research firm Canalys, an over 50 percent increase compared to the roughly 12 million units Apple shipped in 2016.

Canalys claims that 48 percent of the shipments were the latest Apple Watch Series 3 models, while 52 percent were Series 2 or older models. Among the Series 3 models, around 13 percent of customers opted for an LTE-enabled model, while 35 percent of people were satisfied with the Wi-Fi and GPS version.

The keyword is estimated, since Apple doesn’t actually reveal Apple Watch sales on a standalone basis. Instead, the device is grouped under Apple’s expanding “Other Products” category, alongside the Apple TV, Apple Watch, accessories like AirPods and Beats, and as of next quarter, the HomePod.

Apple analysts, who closely examine the “Other Products” revenue and other clues to estimate Apple Watch sales, each have similar totals. Ben Bajarin of Creative Strategies estimates Apple Watch shipments totaled 17.4 million last year, while Horace Dediu of Asymco comes in at 17.7 million.


On an earnings call last week, Apple CEO Tim Cook said the Apple Watch had its best quarter ever during the final three months of 2017, with over 50 percent growth in revenue and units sold for the fourth quarter in a row, and strong double-digit growth in every geographic segment that Apple tracks.

Cook added that sales of Apple Watch Series 3 models were also more than twice as high as Series 2 models in the year-ago quarter.

Interestingly, it appears that this growth has resulted in Apple Watch shipments coming in higher than all Swiss watch brands combined for the first time last quarter, according to IDC research director Francisco Jeronimo.‏ In other words, Apple is now the biggest watchmaker in the world.


The key takeaway here is that the Apple Watch continues to grow at an impressive rate as the device approaches its third anniversary in April. Apple Watch also remains the world’s most popular smartwatch by a significant margin, and is now even running the iconic Swiss watch industry a run at its money.

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