Facebook has scrambled to win back trust after the Cambridge Analytica scandal and the leaked 'ugly truth' memo. The company has made it easier for users to delete their data, dump third-party apps in bulk and started rolling out news verification to… Engadget RSS Feed
Perhaps Amazon is trying to answer that question. It has commissioned a survey that queries customers about their news consumption habits — specifically, the way they watch TV news.
Amazon recently hired research firm Qualtrics to ask Amazon users how they “experience the news.” A helpful reader sent us screenshots of the survey; we’ll post a selection below.
No comment from Amazon PR. But it’s worth noting that a couple of the questions have to do with customers’ use the company’s Fire TV video hardware, so it’s possible that it’s related to the people who work in that group. Also noted: Like any video platform, Fire TV already supports plenty of news apps. One last note: Amazon spent time trying to build a pay TV service, then backed away from the idea.
And the requisite caveat: Amazon asking customers about something does not equal Amazon doing something. It’s reasonable to assume that Amazon conducts many surveys about many products and services, and in most cases they lead to… not that much.
Still! Aren’t you glad you can get a tiny peek into Amazon’s head, and learn about what they’re interested in learning about? Me, too.
First, Amazon wanted to make sure that survey respondents didn’t work for one of its big competitors. Note who’s on this particular list — Comcast and Verizon, along with some Very Big Tech Companies — and who’s not, including Facebook and Netflix.
Amazon also wanted to make sure that bloggers or “news-casters” weren’t weighing in on this, either.
On to the show: Amazon wanted to know how often users watched the news. That’s “watch,” not “read” or “listen to.”
Another news–watching question:
What kind of news — local, national or international — do you care about?
Let’s drill down a bit:
And now, a question about “news sources”: Note that this one mixes TV networks with newspapers with websites with social media (just like everyone else does).
Here are a couple more clues that whoever paid for this survey is spending time thinking about the way you think about Fire TV:
And one last: Another question about the way you think about news, framed in ways that you probably don’t (may not?) think about news.
Traditional TV viewership is in decline as people cut the cord and opt for cheaper streaming services like Netflix and Hulu instead. But what about the 90 million U.S. subscribers who still pay around $ 100 a month for traditional pay TV?
Unsurprisingly, the main reason for keeping pay TV is the ability to watch live broadcasts, with 71 percent of TV subscribers noting that as a Top 3 reason to keep pay TV, according to a new survey by Deloitte. Less obvious is that a majority of Americans are holding on to their pay TV subscriptions because it’s bundled with their internet subscription. Some 56 percent consider the bundle a major reason to keep their TV subscription, partly because it makes the overall price seem like a better deal.
Cable and satellite companies often include TV, internet and telephone for a single reduced price. For many, the cost they’d have to pay for internet alone doesn’t seem much less than they would pay for all three services individually, so the perceived value can seem tempting. In turn, the cable companies are able to eke out higher overall monthly fees by throwing in those “extras.”
Interestingly, 70 percent of pay TV subscribers also say they are paying too much for their subscriptions. Couple that statistic with the proliferation of lower-cost “skinny bundles” and broadband options, and the two main reasons for keeping traditional TV — live TV and the internet bundle value — seem less substantial. If you could get live TV for less, why wouldn’t you?
Other reasons for retaining pay TV include DVR, and because people “have had it for so long and don’t want to change.”
Deloitte’s survey was conducted online during November 2017 among 2,088 consumers. It’s weighted to be representative of U.S. consumers.
Through thick and thin, Apple has maintained a good standing with customers for years, but based on the results of a recent survey, the most profitable company in the world’s reputation may be slipping. On Tuesday, Reuters noted that Apple dropped from 5th place all the way down to 29th in the most recent edition of the annual Harris Poll Reputation Quotient poll. Apple ranked as highly as second place just two years ago, making this a precipitous fall.
As Reuters explained, the poll has been conducted every year since 1999, and this year surveyed over 25,000 adults from December 11th to January 12th on the reputations of the “most visible” companies in the world.
Apple wasn’t the only major tech brand to take a spill, either. Google, which ranked 8th in 2017, dropped all the way to 28th, just one spot above Apple. John Gerzema, CEO of the Harris Poll, told Reuters that the most likely reason for the collapse was because neither are introducing groundbreaking devices at the rate they used to.
“Google and Apple, at this moment, are sort of in valleys,” Gerzema said to Reuters. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”
But while Apple and Google floundered, other tech giants have managed to improve their reputations or hold steady near the top of the chart. Amazon, for example, is once again on top after taking the crown four of the previous five years. Tesla jumped up from the nine spot all the way to number three as well (thanks in no small part to all of the rocket launches), while even Facebook managed to climb out of the gutter to a respectable 51st.
A new survey from Loup Ventures aims to offer color on what percentage of Apple’s current iPhone users plan to upgrade to this year’s yet-to-be-announced models. The survey ultimately indicates that the iPhone is “settling into a lower growth, more predictable rhythm.”
A new survey from Loup Ventures finds Apple iPhone users are falling into a predictable upgrade cycle, with 22 percent of current owners planning to purchase a next-generation version of the handset this year. AppleInsider – Frontpage News
A survey by Consumer Intelligence Research Partners created headlines that Android was "beating iOS in smartphone loyalty," but the data actually shows that more Android users choose to upgrade to iOS than flow the other way and that most users tend to stick with what they’ve used before. AppleInsider – Frontpage News
Ahead of HomePod’s launch, Voicebot.ai surveyed over a thousand Americans over their interest in smart speakers. They published the results today with some interesting findings…. Read the rest of this post here
A new analyst survey published today offers some insight as to what consumers are looking for in future generation iPhones. Piper Jaffray analyst Michael Olson shared the results of a survey he conducted with 1,500 people who did not recently purchase a new iPhone, finding three primary factors preventing those users from upgrading…
A new survey conducted by Piper Jaffray’s analyst Michael Olson asked around 1,500 participants why they did not upgrade to the iPhone X. The results were very interested, with 44 percent saying they did not upgrade because their iPhone worked fine. Continue reading → iPhone Hacks | #1 iPhone, iPad, iOS Blog