Spend some time shopping for headphones, and you’ll quickly grow tired of devices claiming to present music “as the artist intended,” despite sporting vastly different sound. But what if your favorite cans actually could sound like the recording studio where your favorite music was mixed? Enter SonarWorks, a company I’m guessing you’re not familiar with, as it’s best known in audio engineering circles for tuning professional studio speakers. Now SonarWorks is turning its attention to something more mainstream by calibrating headphones to sound like those same studios. The concept is simple. First you tell SonarWorks’ software, called True-Fi, which headphones…
Studio Wildcard’s hit dinosaur-themed survival game ARK: Survival Evolved is coming to Android this spring, and you can pre-register for the release right now on playark.com. Interestingly this upcoming on-the-go version of ARK is being designed and developed by War Drum Studios as a free-to-play release. It’s supposed to closely mirror the online survival experience contained in the PC and console versions, though there will be some necessary changes with the shift in monetization, which leaves me apprehensive as to how the finished product will turn out.
The NYC-based nonprofit tech and art center Eyebeam has opened a call for residencies. If you're a budding artist or technologist who wants to create works like the anonymous thumbdrives that cropped up around the city almost a decade ago, you can ap… Engadget RSS Feed
On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments.
Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3 – 5X greater than traditional mobile video ads and deliver average in-ad engagement times of nearly 30 seconds.
The Interplay Studio leverages Tapjoy’s expertise in mobile gaming and value exchange advertising to develop custom-branded and contextually relevant Rich Media ads, Playables and Interactive End Cards for mobile video ads. Comprised of a team of award-winning designers, video producers and product specialists, the Interplay Studio offers white-glove service to help advertisers meet their campaign objectives, providing end-to-end support ranging from ideation and creative development, to live operations and optimization for long-term performance. The studio also works with clients to develop an array of localized creatives for international markets.
Interplay Ads run in unique in-app environments, such as natural breaks in the gameplay or in exchange for premium content or in-game goods, ensuring high levels of engagement and brand safety. The Interplay Studio taps into mobile gamers’ mindset to develop fun, engaging ads that serve as a seamless extension of the gaming experience. The science behind Interplay Ads ensures that each creative unit is optimized for the gaming environment while enabling advertisers to correctly match ad formats and audience targeting with the right app genre. Interplay Ads also leverage powerful machine learning algorithms to go beyond standard engagement metrics, such as impressions and clicks, to optimize for key downstream metrics, such as sales and conversions.
“Tapjoy understands the in-app mobile gaming experience better than anyone, and by launching the Interplay Studio, we aim to take our white glove support to the next level by helping clients customize and optimize their campaigns for these environments. Our goal is to create experiences are engaging, interactive, and – above all – fun. ” said Meghan McAdams, Tapjoy’s vice president of brand sales. “The Interplay Studio combines our deep roots in mobile gaming with award-winning design and a data-driven approach to deliver unrivaled performance for brand advertisers.”
We’re here at SXSW and we all know it wouldn’t be the same without some of your favourite Xperia technology on display.
There’s plenty happening, but here are the Xperia highlights:
We don’t need to tell you about 3D Creator, you’ve heard it all before, you’ve got a 3D scan of half the contents of your home, from your fruit bowl to flowers – but there’s a littl
e something extra for 3D creators at SXSW – an Xperia XZ1 wielded by a robotic arm to create a complete 3D model of your head. Your scan will then allow you to star in a brand new game.
AI and Robotics:
Can you have a Sony tech showcase without everyone’s favourite robot dog? Don’t worry, aibo is on hand for petting and fetch, but we’re really flexing our AI muscles at SXSW this year with Xperia Hello! and also providing more details on the Sony Innovation Fund.
Interactive message board, with Xperia Touch:
From AI to AR, the interactive Xperia Touch entrance message board really feels like the future, with Sony’s unique sensing technology, it recognizes touch and motions– think of the screens from Minority Report, but fun. At SXSW, you can get a taste of what this tech is capable of, by leaving a message or doodle as you enter or leave the WOW Studio – we’ve had close to 1000 each day!
So there you have it, if you’re fortunate to be at SXSW this week, drop by and join in, aibo is expecting you.
The Switch just opened up to a whole new world of games, as GameMaker Studio 2 will roll out on the Switch starting this summer. The company made the announcement after today’s Nintendo Direct which revealed the Switch port. This brings one of the most-used cross-platform game development tools beyond Unity and Unreal to the Switch, and opens up the platform to a whole host of new titles.
Despite its generic name, GameMaker is a rather potent tool for game development, and a bunch of popular titles use it. Undertale is one of those titles, and several Vlambeer titles also use GameMaker. Crashlands is a title that might wind up on Switch thanks to the new compatibility, as is Hyper Light Drifter, Gunpoint, and a personal favorite, Samurai Gunn. GameMaker is friendly enough for a non-programmer to get to making games right away, but good enough for professional devs, especially those working in the 2D space. While this means that many Game Maker devs missed out on the gold rush, it does mean that there is the potential for more games to hit the Switch, including some quality titles.
And Undertale on the Switch feels like the kind of thing that’s designed to make money hand over fist. The quirky RPG developed a huge fanbase after its PC release, and it only picked up steam from there on out with its release on PS4 and Vita last year. The Switch version is likely to pick up a ton of people looking to play portably for the first time, along with any fans looking to get into the craze for the first time. At least, whenever it releases: the Nintendo Direct announcement did state it was coming eventually. Toby Fox, the creator of Undertale, is a bit of a quirky character himself. In response to this news, he says “I’m excited to use GameMaker Studio 2 to put Undertale on Nintendo Switch. I’m a big fan of Nintendo. I hope Mario plays my game.”
Unfortunately, GameMaker Studio 2 users can’t go mashing that “export to Switch” button quite yet: this functionality won’t be available until mid-2018. So, don’t expect Undertale, or any other GameMaker game until then. Developers will have to wait patiently; players will have to play one of the dozens of other games coming out each week on the Switch.
Facebook is evaluating a new marker-based augmented reality feature in its app that provides users with AR experiences tied to specially marked physical objects, like mapping digital graphics over a movie poster. AppleInsider – Frontpage News
During the Nintendo Direct stream we also learned that Undertale ("the friendly RPG where nobody has to die" and one of our favorites from 2015) will come to the Switch "eventually." While that's great for fans of the game, it's also good news for de… Engadget RSS Feed
Twenty years ago, Apple first began producing its Studio Display series, a lineup of LCD- and CRT-based computer monitors. Designed to be used with its Mac computers, the standalone Studio Display was produced and sold between 1998 and 2004. Since then, Apple debuted other monitors, including the Cinema and Thunderbolt displays. But as of 2018, […] Read More… iDrop News