KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs

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Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $ 2.8 billion category with growing sales, according to Nielsen. KRAVE jerky, acquired by the Hershey Company in 2015, has become a favorite of active, health-conscious consumers. The lean, protein-filled snack is not just an example of the perfect snack on the go, but its marketing team just set the standard for how to engage consumers at the most relevant moments in their purchase cycle.

KRAVE partnered with inMarket — the online to offline advertising company that connects brands with consumers at the moment of truth. inMarket’s groundbreaking ad platform connects the entire customer acquisition funnel for brands, creating engagement at the precise moments when shoppers are planning a store visit, entering a store and even when they’re holding a product in their hands.

inMarket does this through a proprietary first party platform, which aggregates and anonymizes location data from millions opted-in consumers. In today’s landscape, inMarket has become a consumer privacy standard-bearer for the advertising industry — encouraging a 100% opt-in structure when most publishers and ad networks rely only on opt-out.

Using inMarket’s full-service platform, KRAVE Jerky deployed a multifaceted online-to-offline ad solution that leveraged inMarket’s unique ability to reach shoppers throughout the entire purchase funnel. The program focused on cross-digital promotion at the awareness stage, and then drove product interaction and sales via mobile during the decision stage while the consumer was inside the store.

Through inMarket’s Preceptivity predictive cross-channel solution, KRAVE Jerky gained the ability to identify when shoppers were “due” for their next store visit and deploy creative across mobile and desktop at the perfect moments when individual shoppers were most receptive. Preceptivity drives huge ROI because it eliminates wasted impressions that occur after a store visit when a shopper is unreceptive.

With consumers warmed up through cross-digital awareness, inMarket then put its huge mobile audience and seven years of experience to work via Moments In-Store. These exclusive mobile ads are delivered to consumers at the exact moment they walk through the door of target retailers. Finally, the campaign delivered Moments In-Hand — high performing, decision-making mobile ad units —  to shoppers who were physically holding KRAVE Jerky. Custom creative reinforced USPs — driving sales without relying on discounts.

The KRAVE Jerky campaign focused on key KPIs including purchase intent lift, brand awareness lift and ad unit CTR. Post-exposure, 15.8% of surveyed shoppers said they were now aware of KRAVE Jerky, resulting in a 72% brand awareness lift. Most importantly, 26.80% of shoppers said they were planning to purchase KRAVE Jerky after being exposed to the ad — a 3.8x lift.

Today’s shopper marketing landscape can be a confusing mix of old-school media and flashy digital solutions. By working with inMarket — am 8-year-old company with a commitment to accuracy and privacy — KRAVE has established itself as a location marketing trendsetter.

The post KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs appeared first on Mobile Marketing Watch.


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New web security standard promises safer, faster browsing

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It's safe to say that web security could use a tune-up given the deluge of malware attacks and data breaches. Thankfully, it's about to get one. The Internet Engineering Task Force has approved Transport Layer Security 1.3, a new standard that make…
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Ford’s Co-Pilot360 tech will make driver-assists standard equipment

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Contrary to what you might think, Ford isn't ignoring autonomous and driver assist systems, it just hasn't talked about them too much recently. As part of its Ford Uncovered event at its Michigan headquarters in Dearborn, the automaker announced its…
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Google looking to turn aspects of AMP caching technology into into wider Web standard

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Google is hoping to have technology from its Accelerated Mobile Pages — currently used as a more open, though Google-preferred alternative to Apple News or Facebook Instant Pages — adopted as a broader Web standard.
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CarPlay comes standard with Subaru’s brand new Ascent, pre-orders now open

Subaru has opened up pre-orders for its newest vehicle, the 2019 Ascent. The new 3-row SUV comes with CarPlay standard and joins some of the company’s other vehicles to offer Apple’s in-car platform.

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AI Smartphones Will Soon Be Standard, Thanks to Machine Learning Chip

AI Built In

Almost every major player in the smartphone industry now says that their devices use the power of artificial intelligence (AI), or more specifically, machine learning algorithms. Few devices, however, run their own AI software. That might soon change: thanks to a processor dedicated to machine learning for mobile phones and other smart-home devices, AI smartphones could one day be standard.

British chip design firm ARM, the company behind virtually every chip in today’s smartphones, now wants to put the power of AI into every mobile device. Currently, devices that run AI algorithms depend on servers in the cloud. It’s a rather limited set up, with online connectivity affecting how information is sent back and forth.

Project Trillium would make this process much more efficient. Their built-in AI chip would allow devices to continue running machine learning algorithms even when offline. This reduces data traffic and speeds up processing, while also saving power.

“We analyze compute workloads, work out which bits are taking the time and the power, and look to see if we can improve on our existing processors,” Jem Davies, ARM’s machine learning group head, told the MIT Technology Review. Running machine learning algorithms locally would also mean fewer chances of data slipping through.

A Staple for Mobile Phones

With the advantages machine learning brings to mobile devices, it’s hard not to see this as the future of mobile computing. ARM, however, isn’t exactly the first in trying to make this happen. Apple has already designed and built a “neural engine” as part of the iPhone X’s main chipset, to handle the phone’s artificial neural networks for images and speech processing.

Google’s own chipset, for their Pixel 2 smartphone, does something similar. Huawei’s Mate 10 packs a neural processing unit developed by the Chinese smartphone maker. Amazon might follow soon with its own AI chips for Alexa.

A diagram showing how Project Trillium will develop chips for AI smartphones, beginning with ground-up design, progressing to uplift from processors, and enabled by open-source software, ending in a processor that targets the mobile market.
Image credit: ARM

The MIT Tech Review notes, however, that ARM’s track record for energy-efficient mobile processors could translate to a more widespread adoption of their AI chip. ARM doesn’t actually make the chips they design, so the company has started sharing their plans for this AI chip to their hardware partners — like smartphone chipmaker Qualcomm. ARM expects to find their machine learning processor in devices by early 2019.

The post AI Smartphones Will Soon Be Standard, Thanks to Machine Learning Chip appeared first on Futurism.

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Nokia, Qualcomm and Ericsson complete work on new 5G NR standard

Telecoms equipment companies Nokia, Qualcomm, and Ericsson are continuing to make good progress in 5G readiness, with tests and upgrades in line with 3GPP’s 5G NR (New Radio) Release 15 Standard.

Finnish vendor Nokia and chip giant Qualcomm have collaborated on tests of 5G NR specifications between network infrastructures and mobile devices.

The companies completed tests in both the 3.5Ghz and 28Ghz spectrums that were compliant with the standard, which was formally confirmed in December, using a Nokia AirScale base station and device prototypes from Qualcomm.

The tests were carried out at Nokia’s 5G centre of excellence in Oulu, Finland, which will host 5G NR field trails with operators in 2018.

The two companies, plus mobile operators including BT/EE, Deutsche Telekom, Elisa, KT, LGU+, NTT DOCOMO, Optus, SKT, Telia, and Vodafone Group, have committed to working together in verifying and trialling 5G NR technology.

Nokia and Qualcomm are preparing for wide-scale 5G deployments in 2019, based on 3GPP standard-compliant 5G infrastructure and devices. They hope this will enable commercial network launches in 2019, particularly in the US, China, Japan, Korea, and Europe.

Meanwhile, Sweden’s Ericsson has announced that it has upgraded its 5G commercial software. The platform, which was launched in February last year, will allow carriers to launch 5G services from Q4 this year, and will also enable multi-band spectrum support to allow for deployments globally by carriers that have differing 5G frequency availability.

The upgrade means that the platform can support 5G radio access network (RAN) commercial software based on the 5G NR standards. All Ericsson Radio System products will also be backwards compatible with 5G NR capabilities.

Internet of Business says

The moves by all three vendors reveal just how quickly the market can change once standards are set. The 5G NR standard was the first ever 5G specification to be officially signed off by the 3GPP, the body that governs cellular standards. It was formally approved in December. Also in December, Vodafone, Ericsson and King’s College London claimed they had completed the first successful UK 5G trial.

The post Nokia, Qualcomm and Ericsson complete work on new 5G NR standard appeared first on Internet of Business.

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Review: Mophie’s new Powerstation delivers juice using USB-C PD standard, adds AC outlet

We’ve seen our fair share of portable USB-C battery packs that have been certified to support the USB-C Power Delivery specification, also referred to as USB-C PD. The new Powerstation AC battery accessory from Mophie is one of the most compelling yet…. Read the rest of this post here


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UFS 3.0 standard released, offers 2x faster performance than UFS 2.1

JEDEC Solid State Technology Association today announced the new UFS 3.0 standard making it the first to introduce MIPI M-PHY HS-Gear4 with a data rate of up to 11.6 Gbps per lane which is a 2x performance increase over UFS 2.1. The new UFS 3.0 standard brings along two new features specifically designed for the automotive market. It brings the ability to function at an extended temperature range (-40°C to 105°C) and refresh operation. UFS high-speed serial interface and optimized protocol enable significant improvements in throughput and system performance. JEDEC’s UFS leverages the industry-leading specifications from the MIPI Alliance to form its interconnect layer in order to achieve the highest performance and most power efficient data transport. JEDEC 3.0 standard’s  single lane can carry up to 11.6 Gbps. For more speed, two lanes can be used for a total of 23.2 Gbps. The new version is also moved to 2.5V operation compared to the previous generation which worked on 2.7V to 3.6V. JEDEC’s 3.1 defines the use of MIPI M-PHY v4.1 and the recently released MIPI UniProSM v1.8 specification to form the Interconnect Layer. It also takes advantage of the Adapt support in MIPI M-PHY v4.1 and QoS support from the recently released MIPI UniPro v1.8 specification to support more reliable link …
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