CleverTap Sets Sights on Best-of-Breed Mobile Marketing Solutions

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Source: Pexels, an intelligent mobile marketing automation solution, announced this week that it is expanding its Partner Ecosystem.

According to a statement emailed to MMW, partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing.

As part of the CleverTap Partner Ecosystem, partners can expand their mobile offerings and provide differentiated value to their customers. The ecosystem enables partners to amplify brand presence, expand target market, and drive revenue by acquiring users from new markets.

With a partner ecosystem comprised of download attribution, email and SMS message delivery, customer CRMs, marketing agencies, and more, marketers will have a lot of data available to solve holistic problems. By building a favorable and supportive breed of mobile offerings, CleverTap strives to enable personalized omnichannel marketing strategies across the entire user lifecycle.

“At CleverTap we aim to empower mobile marketers to craft incredible customer experiences for their users,” says Almitra Karnik, Head of Marketing at CleverTap. “A connected marketing stack is key to creating omnichannel experiences across each stage of the user adoption curve. With this ecosystem of mobile solutions, we want to set marketers up for success — from attribution and onboarding to engagement and monetization to reducing churn.”

CleverTap is confident that by working together, its Partner Ecosystem can solve the complex challenges that modern marketers experience every day.

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Maritz Motivation Solutions, Harvard Researchers Find Transparency in Ad Targeting Benefits Engagement

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Maritz Motivation Solutions, a leader in providing consumer and channel loyalty, employee engagement and sales incentive programs to U.S. and global companies, partnered with researchers at Harvard Business School for an academic study published in the Harvard Business Review.

The study found that when marketers are transparent in communicating how they have used customer data to target advertising messages, customer engagement and purchasing increases.

People are increasingly concerned about how their data is being used by marketers – especially in the online environment. In Ads That Don’t Overstep, Harvard Business Review authors Leslie K. John, Tami Kim and Kate Barasz examined consumer reactions to marketers’ use of personal data for ad targeting, and offered guidelines for marketers on effective targeting based on what customers consider acceptable. For the study, Maritz Motivation Solutions provided the field data for two tests focused on transparency conducted on RewardSphere, the company’s online rewards site.

The two experiments varied the language on the product detail page. In the first one, half the audience saw “recommended” items, while the language for the other visitors was more transparent saying, “recommended based on your clicks on our site.” With this language, visitors were 11% more likely to select and click on items and spent 34% more time on the recommended products page. They also spent 38% more on recommended items.

This experiment demonstrates that customers feel more comfortable and are more engaged when they know that recommendations are based on information related to their behavior on a website they trust – rather than having that information come from other, less trusted or unknown sources.

The second experiment was similar but used different language. Like the first experiment, half the audience saw “recommended” items, but the language for the other visitors was “recommended based on what you’ve shared with us.”

The more transparent language highlighted that recommendations were based on information visitors had explicitly provided about themselves – with the result being that they were 40% more likely to select and click on items, and spent 31% more time on the recommended products page.

The Maritz Motivation Solutions experiments spotlight the benefits companies can realize by increasing transparency in an environment where trust is already high, such as a customer loyalty or employee engagement program.

For more insight, check out this case study about the experiment.

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Phillips expands healthtech portfolio with IoT, AI, cloud solutions

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Dutch technology company Phillips is working on a string of new connected technologies to improve patient outcomes and operational efficiency in the health sector.

Speaking ahead of the 2018 HIMSS (connected health) Conference in Las Vegas this week, the firm confirmed that it is working on a suite of new IoT, AI, health management, clinical informatics, cloud, and analytics solutions.

Phillips said it would be focusing on integration, interoperability, IoT, and AI systems, which will be delivered through a mix of cloud and on-premise infrastructure.

The technologies will “optimise care pathways, workflows, and system utilisation”, said the company, adding that they are “critical to operational, clinical and financial efficiency”.

New platforms

Phillips will showcase FocusPoint, a Web management system that helps organisations monitor and troubleshoot the health of equipment. Phillips said this is designed to “improve biomedical and IT department productivity”.

Meanwhile, HealthSuite Insights – which is built on the cloud platform – lets users tap into data science, big data analytics, and artificial intelligence to drive productivity in healthcare environments. It also sports blockchain security capabilities.

The Insights Marketplace is another new addition to the company’s health-tech ecosystem. Phillips said it offers “licensable AI assets” for healthcare organisations and vendors.

Data, people, and services

The string of announcements continued with the debut of operational performance system, PerformanceBridge. The company claims that it brings together “data, people, and services to bridge the gap between data and decision making”.

Carla Kriwet, CEO of connected care and health informatics at Phillips, said these new technologies are aimed at transforming the way healthcare organisations manage patient data.

“Philips’ deep expertise in healthcare information technology, including AI, combined with insights gained from our strong customer relationships, uniquely positions us to unlock the collective intelligence and insights across departments within the hospital to deliver the right information at the right time to clinicians,” she said.

“At the core of our HIMSS presence this year is our adaptive intelligence approach and open architecture technologies to help improve interoperability and to enable superior data-driven clinical decisions, improve staff and equipment productivity, and drive better patient outcomes and engagement.”

Internet of Business says

In December 2017, Phillips acquired Netherlands-based medical technology company Forcare, but Phillips has been tight-lipped about its plans for the acquisition. The fruits of that deal are now becoming clear. Phillips has “expanded its suite of intelligent solutions designed to enhance interoperability and data sharing”, aligning Forcare’s portfolio with its own. 

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VMware furthers IoT strategy with new edge computing solutions

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MWC VMware has unveiled an advancement of its IoT strategy focusing on new edge computing solutions for specific use cases including Asset Management and Smart Surveillance at Mobile World Congress 2018.

To be featured at the new edge computing solutions are VMware vSAN hyper-converged infrastructure (HCI) software, VMware vSphere and VMware Pulse IoT Center. For the formulations, VMware will collaborate with several partners including Axis Communications and Wipro Limited.

Targeting the surveillance industry, VMware and Axis Communications are partnering on an IoT solution that features Axis’ advanced surveillance capabilities including IP cameras and 4G/LTE routers which can be deployed for protection of employees and properties. With VMware Pulse IoT Center, customers can manage, monitor, and secure their Axis cameras and routers. In the initial phase, the solution will be available on select Dell EMC servers and include the option of Dell Edge Gateways.

VMware and Wipro are also working together to provide manufacturers a complete edge to cloud IoT solution for enhanced productivity and efficiency of machineries and other assets. The new solution will feature Wipro's IoT offerings and integrate many IoT platforms that are hosted on-premises or in the cloud.  

Ray O’Farrell, executive vice president & chief technology officer, VMware, said: “Building an edge computing solution today is a time-intensive exercise most enterprises can’t afford. Today, VMware unveils hyper-converged edge computing solutions that are cost-effective and will enable customers to build and scale secure, use case-specific IoT solutions that work for them from the edge all the way to the cloud, relying on proven, tested software they already use and trust.

“Together with ecosystem partners Axis, Wipro Limited and Dell EMC, we’re excited to deliver the first of many tailored solutions to meet the unique IoT needs of our enterprise customers,” O’Farrell added.

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How I created HomeKit smart light solutions for my fish tanks

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There are so many unique applications for HomeKit, many of which we’ve explored. One of my favorite applications in my own home has been creating custom HomeKit lighting solutions for my pair of fish tanks…. Read the rest of this post here

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Acuity Brands acquire Lucid Design to gain share in smart home solutions market

Acuity Brands, an Atlanta based electronics manufacturing company announced its acquisition of Lucid Design Group, a provider of building analytics and business intelligence platform. Terms of the deal were not disclosed. Acuity looks forward to unlocking the value of the Internet of Things (IoT) capabilities in buildings by combining Lucid’s software platform with Acuity Brand’s networked sensors.

Based in Oakland, CA, Lucid provides a SaaS-based BuildingOS platform that enables users to gain insights into the operations of their buildings. Lucid has built integrations into over 180 different building data systems and services, including systems tracking utility data, building automation systems, work order systems, and property management solutions.

“We are excited by the opportunity to leverage Acuity Brands’ broad IoT and control capabilities to deliver a complete solution to our customers,”Will Coleman, CEO, Lucid Design Group, Inc.

Acuity Brands, a leading provider of lighting and building management solutions hit $ 3.5 billion in sales in 2017. While the acquisition is not expected to have a material impact on the financial bottom line of the company this year, it will fuel growth for Acuity in years to come.

“Lucid’s technology will allow us to extend the power of our digital networked lighting, building management and IoT solutions,” Laurent J. Vernerey, President of the Acuity Technology Group and Executive Vice President of Acuity Brands, Inc.

Over the past few years, Acuity Brands is transforming from a traditional lighting manufacturer into a state-of-the-art software solution provider within the IoT domain. In July 2016, Acuity made a similar acquisition of 100 percent equity stake in San Francisco-based DGLogik Inc., a provider of innovative software solutions for efficient energy usage and facility performance to enhance its portfolio of holistic IoT solutions.

Postscapes: Tracking the Internet of Things

Losant secures $5.2 million in Series A financing to meet surging IoT solutions demand

Losant, a US-based startup that helps enterprises build IoT solutions, prepares itself to meet the surging demand for next generation connected solutions by securing a sum of $ 5.2 million in a Series A financing round.

Securing the amount, Charlie Key, CEO of Losant, said: “We’re excited to see our platform power intelligent solutions across a gamut of industries and use-cases. Our customers are pushing new boundaries in industrial equipment monitoring, asset tracking, smart buildings, and more. With endless possibilities, Losant is uniquely positioned to help thousands of companies in their IoT journey.”

The round was led by CincyTech. Revolution’s new Rise of the Rest seed fund, TechNexus, and Vine Street Ventures also took part.

Mike Venerable, CEO of CincyTech, said: “Connected experiences are going to transform business and personal experiences for all of us in the next decade. Billions, not millions, of connected devices are being deployed across all domains. Losant's reliable and scalable platform for IoT is being used in an accelerating number of scenarios that represent the connected future.”

JD Vance, Rise of the Rest seed fund managing partner, said: “Losant’s use of next generation IoT solutions has the potential to change every industry and business and the fact that it’s a promising Ohio-grown startup makes it that much more exciting. We are thrilled to invest in Losant alongside CincyTech, who has been helping entrepreneurs build successful technology companies in southwest Ohio for a decade.” Latest from the homepage

How can I be less addicted to tech? Code Media attendees have some solutions.

Executives, investors and rapper Chamillionaire explain what tech products they can’t quit and how they unplug.

In a special episode of Too Embarrassed to Ask, we set out to get some insights on tech addiction from people in the media and tech industries: Specifically, the attendees from Code Media 2018.

The Verge’s Lauren Goode roamed the halls of the conference last week in Huntington Beach, California, interviewing everyone from Nasty Gal founder Sophia Amoruso to Recode reporter Johana Bhuiyan to rapper-turned-entrepreneur Chamillionaire (who now goes by the moniker “Cam”). Goode and Recode executive editor Kara Swisher debated whether the responsibility for reducing tech addiction belongs to tech companies or consumers.

Below are some highlights from what Code Media attendees recommend for those looking to get some distance from their gadgets.

You can listen to the new podcast on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.

Ian Schafer, founder and former CEO, Deep Focus: “I tend to keep my phone away from bed. It’s never the last thing I do at night, nor is it the first thing I do in the morning. I cherish that time. I’ve gotten a little more detached from technology as I stepped away from ad agency life. It seems like when you’re in the service business, everything’s an emergency.”

Rollo Wenlock, CEO, Wipster: “We used to have a country house that was so far in the country, there was no internet, which was fantastic. We’d go there and bring friends and everyone’s phones would stay in the cars, in the car park. We’d be having fires and jump in the river and everything and you would forget about all that stuff. Then you would realize your habits are like short loops, these habits of check-check-check, that starts to go into a long loop of talking to people and thinking about deeper things. That was really helpful. Then we sold the place and now it’s just short loops again.”

Hakeem “Chamillionaire” Seriki, founder, Convoz: “I don’t consider myself really addicted — that sounds like something an addicted person would say. I challenge myself a lot of times. One time, I challenged myself to not eat any red meat, and I haven’t ate red meat in maybe 10 years. I challenged myself to stop drinking caffeine — I used to drink Red Bulls all the time — and I haven’t drank caffeine in, I don’t remember. So when it comes to setting down my device and not being too attached to it, I can always go on these little fasts, where I’m like, ‘I’m not going to do this for a while.’”

Johana Bhuiyan, senior transportation reporter, Recode: “I’ve been doing this for a few years now … I do automatic ‘Do Not Disturb’ at 10 p.m. Not really great, when Kara is trying to call you, but whatever. I do try to answer, still, when it’s Kara Swisher. So I do automatic Do Not Disturb at 10, it goes off at 7 a.m., and also I put my phone not on my bed, not near me, and I just try not to touch it.”

Sophia Amoruso, founder, Nasty Gal: “I’ve downloaded a bunch of apps that track how much time I’m using my phone. There’s one called Moment, I think? Has it changed my behavior? No. I’m kind of always on my phone. I wake up, look at my phone, drop it on my forehead. I carry it to the kitchen with me. It’s like my baby blanket.”

Have questions about tech addiction or anything else that you want us to address in a future episode? Tweet them to @Recode with the hashtag #TooEmbarrassed, or email them to

Be sure to follow @LaurenGoode, @KaraSwisher and @Recode to be alerted when we’re looking for questions about a specific topic.

If you like this show, you should also check out our other podcasts:

  • Recode Decode, hosted by Kara Swisher, is a weekly show featuring in-depth interviews with the movers and shakers in tech and media every Monday. You can subscribe on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
  • Recode Media with Peter Kafka features no-nonsense conversations with the smartest and most interesting people in the media world, with new episodes every Thursday. Use these links to subscribe on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
  • And finally, Recode Replay has all the audio from our live events, such as the Code Conference, Code Media and the Code Commerce Series. Subscribe today on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.

If you like what we’re doing, please write a review on Apple Podcasts — and if you don’t, just tweet-strafe Kara and Lauren. Tune in next Friday for another episode of Too Embarrassed to Ask!

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Mnubo secures $16.5 million in series B funding round to accelerate expansion of IoT solutions

Mnubo, an IoT data analytics and artificial intelligence (AI) provider, has raised $ 16.5 million in a series B financing round to speed up the global expansion of its SmartObjects IoT analytics and data science solution.

Throughout the world, SmartObjects aims to helping service providers and equipment manufacturers in furthering their data monetisation strategy. Johnson-Controls Hitachi is among the prominent manufacturers who are using SmartObjects. 

Greg Barats, president and CEO of HSB Group, a Munich Re arm that led the financing round and also a strategic commercial partner of Mnubo, said: “We’re thrilled about this strategic partnership with Mnubo to bring to market a suite of financial and insurance related products based on artificial intelligence and machine Learning on IoT equipment datasets. HSB can help Mnubo’s customers realize meaningful results from their IoT investments."

Frederic Bastien, president and CEO of Mnubo, said: “We are spearheading the transformation of the IoT landscape by enabling a data-driven versus a connectivity-driven business model. Companies must focus on business outcomes through IoT insights in order to stand-out in a crowded and confusing market. HSB has 150 years of experience in insuring commercial and industrial equipment; this alliance with Mnubo enables the next-generation of IoT manufacturers and enterprises to benefit from a portfolio of IoT-based, data-driven financial products to accelerate RoI by enabling IoT data monetisation.”

In another funding raising story, cybersecurity enterprise VDOO has secured $ 13 million to formulate and commercialise its IoT security platform. According to VDOO, its first-of-its-kind IoT platform can provide security certification for a wide array of connected devices via an automated, end-to-end process that analyses the devices, gives the most accurate security requirements and implements guidance based on that analysis. Latest from the homepage

hoopo Aims to Provide Low-Power Geolocation Solutions for IoT

In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of the company and its innovative, accurate geolocation solution for low-power wide area (LPWA) networks.

The company also announced it has received $ 1.5 million in funding to further grow its business from a group of investors, including the initial investors in Mobileye; noted Israeli investor Zohar Gilon; and Ben Marcus, CEO of AirMap.

The need to understand and quantify asset location is quickly becoming a requirement for the enterprise and industrial IoT. However, the accuracy of today’s low-power geolocation isn’t precise enough to deliver on the full promise of the IoT.

hoopo’s geolocation solution enables companies to locate their valuable assets, without the significant cost or battery consumption that can be associated with GPS. hoopo’s IoT solutions help companies precisely track specific assets in areas such as ports, vehicle dealer yards, parking lots, cattle ranches and other asset-dense areas.

LPWA networks are becoming the driving force behind Smart City and other IoT applications because of their low-cost, low-power consumption, and high-coverage capabilities in rural and urban environments. The long battery life of LPWA devices allows businesses to deploy a maintenance-free device in the field for several years.

“hoopo is addressing a real business need of companies around the world: cost-effective, yet precise, tracking of their valuable assets with longevity of battery life up to 10 years in the field,” said Ittay Hayut, CEO of hoopo. “LPWA checks off all of the boxes companies need in terms of cost and coverage, and hoopo’s solutions work alongside these LPWA networks to help businesses keep their assets safe, anytime and anywhere.”

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