Apple News Drives Significant Traffic to Stories, Publishers Can Pitch Articles via Slack

Apple News can yield a flood of traffic for news publishers, with the app accounting for as much as 50 to 60 percent of readership for some stories, according to a paywalled report by Tom Dotan for The Information.

Apple News has generated half of Vox.com’s daily traffic at times, according to a person familiar with Vox’s numbers. An executive at the website of a major TV network said Apple News has accounted for as much as 60% of traffic for some stories.

The report claims Apple has an editorial team of about a dozen former journalists, led by veteran Apple executive Roger Rosner, who decide which articles get featured in the Top Stories or Spotlight sections of Apple News, or in the News tab on an iPhone, accessible by swiping left from the first page of the home screen.

The editorial team in the United States runs a dedicated Slack channel in which publishers can pitch stories to Apple, which tends to favor big breaking stories, special features, and multi-part series, according to the report. Apple is said to have similar teams working with publishers in Australia and the United Kingdom.

The curation process isn’t praised by all publishers, as smaller to medium-sized sites say Apple News tends to favor big mainstream outlets, which get featured prominently when users first sign up for Apple News.

A bigger issue that publishers have with Apple News is that many don’t earn any significant ad revenue from the app.

Part of the problem relates to how it sells ad space next to stories. Apple initially used its ad team iAd, but it later outsourced sales to NBC. It has yet to integrate Google’s industry standard ad-serving tool DoubleClick, which publishing executive say would make ad sales much easier.

This may change soon, as Apple has supposedly begun to run a closed test of Google’s industry standard ad-serving tool DoubleClick with around 20 publishers, in line with a report from last July. However, it’s unclear when or if Apple News will roll it out wider, according to the report.

All in all, while Apple News has proved more successful than first expected, there is still some progress to be made as Apple aims to become a key distribution outlet for news publishers around the world.

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Here are the very best mobile games to play with your significant other this Valentine’s Day

Heart Star best Valentine's Day games screenshot

It’s Valentine’s Day! Did you get loads of cards and chocolates and other tacky, simple expressions of human affection? Did you send out tat because you find it almost impossible to express emotion unless there’s a section dedicated to it at your local shop? Hahahaha it’s all fun and games.

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Report: BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond

This week, BIA/Kelsey released a new report that points to significant expansion of local mobile ad spend this year and for as far as the advertiser’s eye can see.

Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $ 19 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates.

Per the findings shared with MMW in an emailed statement, an additional $ 3.1 billion in mobile advertising is being sold by traditional media companies (i.e., radio, television and newspapers) in 2018.

With increasing consumer and SMB adoption and its ability to reach targeted audiences, the mobile/social category will be the third largest ad platform in 2018, behind direct mail and local television. Of the overall $ 151.2 billon estimated U.S. local advertising spending for the year, pure-play mobile will represent 12.6 percent of the local advertising spend and is on a pace to reach 19.2 percent, and the second top spot, by 2022.

“We are very positive about local advertising on mobile devices to increase significantly in the next decade. As mobile continues to mature, national and small business advertisers see its effectiveness and ability as an all-encompassing platform to reach their audiences,” said Mark Fratrik, chief economist and SVP at BIA/Kelsey. “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”

To learn more, check out the full report here.

The post Report: BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond appeared first on Mobile Marketing Watch.


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G0blin RC2 for iOS 10.3-10.3.3 devices brings significant improvements

Amid everything happening with the iOS 11 jailbreak situation as of late, there hasn’t been very much going on in the iOS 10 department. On the other hand, Sticktron changed that over the weekend by releasing G0blin RC2 to jailbreak most iOS 10-3-10.3.3 devices.

G0blin RC2 comes just two weeks after the launch of G0blin RC1, and it brings a plethora of significant bug fixes and improvements that should appeal to anyone handling a stock iOS 10.3-10.3.3 device…. Read the rest of this post here


G0blin RC2 for iOS 10.3-10.3.3 devices brings significant improvements” is an article by iDownloadBlog.com.
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CoolStar’s Electra iOS 11.0-11.1.2 jailbreak tool gets significant improvements in beta 9

Not even 24 hours after the release of Electra beta 8-2, CoolStar pushed beta 9 of the iOS 11.0-11.1.2 jailbreak tool on Saturday with a slew of additional bug fixes and performance improvements.

Just like the LiberiOS tool that launched last year, Electra utilizes Ian Beer’s open-source tfp0 exploit to jailbreak supported devices. Notably, it doesn’t install Cydia because Saurik hasn’t updated it for iOS 11 just yet. Instead, users need to resort to SSH for installing extensions…. Read the rest of this post here


CoolStar’s Electra iOS 11.0-11.1.2 jailbreak tool gets significant improvements in beta 9” is an article by iDownloadBlog.com.
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