6 ways to effectively ‘get the word out’ about your new e-commerce shop

So, what’s next? You’ve come up with a great product idea. You’ve found a trustworthy manufacturer. Your website is on point. Having done so much, where do you go from here? No worries — I’ve been there before. More than once, actually … I grew an e-commerce brand to over six figures in sales when I was only 19 years old, and a lot of that revolved around putting my product in front of the right eyes. So how do you get the word out? And how do you make sure that it’s effective — that you’re reaching the right…

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Shop Direct deploys AI to improve cybersecurity

Shop Direct, the UK’s second largest pure-play digital retailer, has selected software company Vectra’s Cognito AI platform to protect its e-commerce sites and enterprise operations from cyber attacks.

Cognito uses AI to detect hidden threats that can be found in virtual workloads in data centres and the cloud, as well as in Internet of Things (IoT) and user devices.

Shop Direct has a lot to protect across its multichannel estate. The retailer has annual sales revenues of £1.93 billion from its own customer-facing brands, such as Very.co.uk and Littlewoods.com. Its sites sell more than 1,800 brands and receive over 1.3 million clicks day from a claimed four million customers, to whom it delivers 49 million products a year.

With such weight and significance placed on its e-commerce platform, the company needed to find a new threat detection and response platform to counter the growing threat of cyber attacks.

“Every organisation at some point is subject to a breach, incident, or cyber event,” said Liam Fu, head of information security at Shop Direct. “The ability to quickly and accurately detect and respond to threats is paramount, and Vectra is helping us to reduce business risk.”

The recent Cyber Readiness Report produced by Forrester Research for insurance company Hiscox found that nearly half of its 4,100 respondents (45 percent) had suffered a cyber breach in the past year – in 42 percent of cases due to an external hack.

Of the organisations targeted, more than two-thirds (67 percent) suffered two or more attacks, while 21 per cent suffered four or more. A small number were hit more than ten times last year, said Forrester.

Full details of that report here.

Hiscox adviser Robert Hannigan, the former GCHQ director who set up the UK’s National Cyber Security Centre, said that the IoT is worsening the security problem: “The rapid growth of the Internet of Things will amplify insecurities by adding millions of new devices with minimal built-in security. For those trying to protect against attack, the shortage of cyber skills will continue to be chronic.”

Vectra says that its Cognito AI platform prioritises the highest risks, so that Shop Direct systems can act quickly to stop in-progress attacks. The security company claims that threat analysis that might normally take hours or days can be completed in minutes with Cognito.

“AI and machine learning are transforming cybersecurity and enabling enterprises to better defend themselves,” said Hitesh Sheth, president and CEO of Vectra. “Organisations like Shop Direct are augmenting their security teams with AI to protect the success of their business.”

Read more: Prevent malicious use of AI, say Oxford, Cambridge, Yale

Read more: Retail IoT: Why Vodafone’s digital fitting rooms are a good fit for Mango

Internet of Business says

As the cyber threat landscape expands – partly on the back of insecure IoT devices and applications – all organisations need to consider the security of their IT systems and customer-facing services in new ways. With GDPR coming into force in a matter of weeks, the need to do so could not be clearer.




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Internet of Business

‘Holy Potatoes! A Weapon Shop?!’ Getting “Spud Tales: Journey to Olympus” DLC on iOS and Android this Friday

Back in August of last year, Daylight Studios brought their quirky simulation game Holy Potatoes! A Weapon Shop?! [$ 4.99]from desktop to mobile, tasking players with creating a successful weapon shop from the ground up and expanding it across a wacky land of potato people while providing adventurers with the weaponry they need for their various quests. While the game had a dedicated fan base on desktop that loved having a version to play on the go, many wondered whether any of the additional content released for the desktop version would ever make its way to the mobile game. Well, today Daylight has announced that the DLC pack titled Spud Tales: Journey to Olympus will be arriving on both iOS and Android this Friday, January 19th at a price of $ 1.99.

What exactly are Spud Tales? As Daylight describes, “Spud Tales are missions that place you in various scenarios with different end goals, objectives, and difficulty levels. The aim of the game is to complete all the objectives of the specific scenario. Scenarios will be a lot more difficult to complete than an ordinary play-through, so be weary of your $ tarch and managerial decisions!” The Journey to Olympus tale in particular follows Herclueless, the hapless son of Zeus, as he attempts to forge a weapon “worthy of a God” and punch his ticket back into Olympus.

In addition to the DLC content, this update to Holy Potatoes! A Weapon Shop?! will also add full screen support for the iPhone X as well as iCloud integration so you can transfer your game progress between devices. You may remember that Holy Potatoes! A Weapon Shop?! had a bit of a rocky launch on iOS when it first arrived last year, as it was released in separate iPhone and iPad versions. The developers eventually did make the original iPhone-only version Universal so it could also play on the iPad, but only in a weird letterboxed way that didn’t match up to the true iPad version of the game.

They’ve since sorted that out and there’s now just one Universal version of the game that displays properly on both iPhone and iPad devices, and they’ve also squashed all the strange crashing and progress saving issues that plagued that initial release. It’s a really cool game and you can read a lot more impressions about it in our forums, and this Friday it’ll get even better with the new expansion content arriving as an update for both the iOS and Android versions of Holy Potatoes! A Weapon Shop?!


Apple and Amazon may set up shop in Saudi Arabia soon

Saudi Arabia has slowly been changing its attitude toward tech over the past two years, trying to lure in foreign investment from Silicon Valley. Now, Reuters reports that both Apple and Amazon are in talks to set up shop in the conservative country.
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Starbucks offers AR tours of its lavish Shanghai coffee shop

Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai. The beverage behemoth will use a mobile app to offer guided aug…
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CTA: Smartphones Most Used Device to Shop During Black Friday Week

Here’s a shocker. Smartphones dominated Black Friday week.

For the first time ever, smartphones (41 percent) were the devices most used by consumers for online shopping during the 2017 Black Friday shopping week, surpassing desktop computers (38 percent) and laptops (34 percent), according to new research by the Consumer Technology Association (CTA).

The 2017 Post-Black Friday Week Survey, covering Thanksgiving Day, Black Friday and Cyber Monday confirms the number of Americans who shopped on Cyber Monday (26 percent) outpaced those who shopped on Black Friday (25 percent), for the first time.

“Consistent with CTA’s earlier projections, the 2017 holiday shopping season marks an official milestone for mobile shopping,” said Steve Koenig, senior director of market research, CTA. “High ownership rates of mobile devices paired with targeted advertising, deal notifications and social media ad campaigns, have given rise to the ‘omnishopper,’ who is eager to pounce on the online deals that have frequently spanned the entire Black Friday shopping week. With the shift to greater use of mobile devices to shop online, it’s no surprise that Cyber Monday – the biggest online shopping holiday – has surpassed Black Friday in number of total shoppers for the first time ever.”

As for the top Black Friday week tech purchases, here’s what the CTA tells us. Technology is one of the most popular categories for Black Friday shopping week purchases, following only clothing. Fifty-seven percent of U.S. adults – or 59 million people (an increase over last year) shopped for tech during Black Friday Week. The top tech purchases were:

1) Televisions
2) Headphones
3) Laptops

Other tech that performed well: tablets, smartphones, videogame consoles, any type of technology accessory (e.g., cases, cables), DVD OR Blu-ray Disc players and smart speakers (e.g., Amazon Echo or Google Home).

Want to know more? Check out the CTA’s announcement and data here.

The post CTA: Smartphones Most Used Device to Shop During Black Friday Week appeared first on Mobile Marketing Watch.

Mobile Marketing Watch

Black Friday 2017: All the best tech deals you can already shop

We’re six days away from Black Friday (November 24th) and the biggest shopping holiday of the year has already begun at several online retailers. Below, we’ve rounded up our favorite tech deals from Amazon, B&H, eBay, and more.

Great sales will launch throughout the week, many starting on Thanksgiving, so make sure to check back here. We will be bringing you the best deals on laptops, TVs, headphones, and more. Happy shopping!

Home Entertainment: TVs, speakers, and more

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Target uses augmented reality to help you shop for furniture

Target has been introducing high-tech ways to shop for months, including real-time maps of its stores and a Pinterest-powered visual search tool. Now, it has added an augmented reality feature to its mobile website to help you shop for the perfect…
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Shop owner’s takedown of Google leads to new consumer protection law in Colombia

A Colombian shop owner fought for his rights against Google. The small-scale furniture seller recently won a court battle with Google after failing to silence an anonymous blogger who spread false accusations, shattering his online reputation. The man, who chose to remain unnamed, owns a furniture store in the city of Ibagué, Colombia and decided it was time to take action for protection (acción de tutela) against a blog that published negative comments regarding his small venture. The blog was set up on Blogger, which belongs to Google Inc. The anonymous blogger posted false accusations, including claims that he was…

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Amazon is perfecting the recipe for getting your entire family to shop more

In the past couple of years, Amazon has proven itself to be both startlingly clever and doggedly persistent when it comes to figuring out ways to use tech to get you to shop more. With its latest initiatives from just this week, it’s getting the whole family involved in spending yours savings away. Since late 2014, the company has been selling its Echo smart speakers that are powered by its Alexa assistant, which answers questions, plays music and places orders on Amazon when you issue voice commands from anywhere in the same room as the device. Now, Alexa can tell…

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