NASA’s Opportunity rover sees its 5,000th day on Mars

This weekend, NASA's Opportunity rover spent its 5,000th day on Mars. While that is a feat in and of itself, it's even more impressive when you consider that it was only planned to last 90 Martian days, or sols. Both Opportunity and its companion rov…
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Blind test sees Google Home Max beat the Apple HomePod

The Apple HomePod has been getting rave reviews since it launched last week. Its limitation to Apple Music has been largely criticized but its sound quality was universally praised and many called it the best-sounding smart speaker out there. But Yahoo Finance’ David Pogue decided to test that by making a blind shootout between the $ 150 Amazon Echo Plus, the $ 200 Sonos One, the $ 350 Apple HomePod and the $ 400 Google Home Max. Spoiler alert: the Apple HomePod finished second to last. The test involved a panel of five people, among which a sound technician and a professional violinist,…

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After Rolling Out iPhone 7 To Cops, NYPD Sees 14 Percent Decline in Response Time

The New York Police Department is rolling out iPhone 7 and iPhone 7 Plus to Manhattan officers to replace 36,000 Windows Phones which it had supplied to them in 2016. Last year, NYPD announced that it would be replacing those phones with an iPhone 7 or iPhone 7 Plus due to Microsoft stopping support for its mobile system. Continue reading
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Report: BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond

This week, BIA/Kelsey released a new report that points to significant expansion of local mobile ad spend this year and for as far as the advertiser’s eye can see.

Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $ 19 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates.

Per the findings shared with MMW in an emailed statement, an additional $ 3.1 billion in mobile advertising is being sold by traditional media companies (i.e., radio, television and newspapers) in 2018.

With increasing consumer and SMB adoption and its ability to reach targeted audiences, the mobile/social category will be the third largest ad platform in 2018, behind direct mail and local television. Of the overall $ 151.2 billon estimated U.S. local advertising spending for the year, pure-play mobile will represent 12.6 percent of the local advertising spend and is on a pace to reach 19.2 percent, and the second top spot, by 2022.

“We are very positive about local advertising on mobile devices to increase significantly in the next decade. As mobile continues to mature, national and small business advertisers see its effectiveness and ability as an all-encompassing platform to reach their audiences,” said Mark Fratrik, chief economist and SVP at BIA/Kelsey. “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”

To learn more, check out the full report here.

The post Report: BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond appeared first on Mobile Marketing Watch.


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Apple Watch Sees Best Quarter Ever With Series 3 Sales Up More Than 100% Compared to Series 2 Sales Last Year

Apple today said that the Apple Watch saw its best quarter ever in Q1 2018, with the new Series 3 models selling at twice the volume of the Series 2 models last year. Apple Watch saw a 50% growth in units and revenue for the fourth consecutive quarter.

When combined with sales of Beats headphones and AirPods, total revenue from wearables was up almost 70 percent year-over-year.


Apple’s “Other” category, which includes Apple TV, Apple Watch, Beats, iPod, and Apple-branded and third-party accessories, was the major contributor to the company’s revenue, bringing in $5.5 billion.

Apple says wearables, including the Apple Watch, the AirPods, and Beats, were the second largest contributor to revenue growth after the iPhone.

Last year, in Q1 2017, Apple’s “Other” category was responsible for $4 billion in revenue, so overall revenue from that category was up $1.5 billion.

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