Xiaomi launches Mi Body Composition Scale

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Xiaomi has launched the Mi Body Composition Scale in India. The device is designed to track various body stats when paired with the Mi Fit app. The Mi Body Composition Scale looks like a standard weighing scale at first glance. The surface is made out of tempered glass with anti-slip finish for use with wet feet. It has a large LED display that lights up when you step on the scale and auto adjusts brightness to ambient light. When paired with the Mi Fit app over Bluetooth (available for Android and iOS), the scale can show you your weight, body mass index, body fat, muscle mass,…

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Xiaomi Mi Body Composition Scale launched in India for Rs. 1999

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Xiaomi has launched Mi Body Composition Scale in India. It was introduced  in China last year as the Mi Smart Scale 2 and is the successor of the Mi Smart Weight Scale that was introduced back in 2015. The Mi Body Composition can analyse 10 type of physical data such as weight, BMI, muscle mass, basal metabolism, visceral fat grade, bone mass, water, body fat rate, body size and body score. Xiaomi Mi Body Composition Scale features and specifications Made of ABS material for better durability and good impact resistance  Features hidden LED numerical display and the strong tempered glass offers high light transmittance for the main panel Stainless Steel 303L electrode pad offers a more accurate measurement To prevent slip and fall, the polished glass features anti-slip finish to ensure sturdy grip needed, even for wet feet Can analyse 10 type of physical data including weight, fat percentage, body water percentage and more. Weight range – 5 kg – 150 kg Dimensions: 300mm x 300mm x 20~14.75mm; Weight: 1.6 kg Produces accurate stats via a series of complex algorithms and advanced Bioelectrical Impedance Analysis (BIA). Syncs your data to Mi Fit app via Bluetooth so that you can track your weight using easy-to-read graph Automatically identifies …
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Lyft team-up will build self-driving car systems on a large scale

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If Lyft is going to translate self-driving car experiments into production vehicles offering rides, it's going to need some help — and it's on the way. The company has formed a partnership with Magna that will see the two jointly fund and develop a…
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Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys

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On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in helping health systems manage and grow customer relationships, have solidified a new partnership.

We’re told that Docent Health recognized the value of interactive and targeted text messaging as an effective method to maintain a trusted channel of communication with patients at scale and turned to mPulse to incorporate their innovative mobile engagement technology into their communication strategy to drive engagement, retention, and customer advocacy.

Docent Health leverages multiple messaging capabilities from mPulse Mobile. By using a combination of real-time conversations, pre-scripted communications and responses, and rules based messaging triggered by a wide range of use cases e.g. time, date, recurrence and consumer profile, Docent Health is able to get consumers the right information at the right time and develop strategic campaigns that support patient engagement and growth strategies.

The result, today’s announcement highlights, is a Docent Health designed messaging solution that achieves mission and growth oriented goals yet retains the sense of human touch and individualization that is so important in today’s consumer-centric world.

“At the core of Docent Health’s approach is connecting with patients early in their decision making process, building awareness and conversion with prospective patients and continuing to build activation, loyalty, and advocacy throughout the customer relationship,” said Paul Roscoe Chief Executive Officer, Docent Health. “With the mPulse Mobile engagement solution, our customer-centric approach is extended and enhanced with the use of micro-targeted, personalized, and interactive text messaging.”

With 71% of Docent managed patients opting to have text messaging as their primary communication channel, Docent Health can scale interactions to the tens of thousands of patients they serve. Once embedded in their best-in-class experiences, Docent Health is driving a market-leading 46% click-through rate on links to key resources. This means digital communications are directly translating into patients feeling better supported; improving both patient education and customer engagement.

“Healthcare companies recognize the need to meet consumers where they are to improve patient activation and achieve their health and business outcomes,” said Chris Nicholson, Chief Executive Officer, mPulse Mobile. “Docent Health is a true innovator in raising the bar on delivering amazing patient experiences with integrating mobile engagement into their patient journey design.”

Healthcare providers and payers have been improving health and business outcomes with mPulse solutions for years and, more recently, innovative healthcare experience companies like Docent Health have turned to mPulse Mobile to fully realize the advantages of interactive text messaging to create powerful, tailored touchpoints that improve the consumer experience, drive engagement and streamline operations.

To learn more about Docent Health and mPulse Mobile at the upcoming HIMSS18 conference:

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New Partners Help Marketers Access Deterministic Mobile B2B Data at Scale

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180byTwo announced this week that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners.

Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets, which includes verified business listings, public tax filings, beacons, memberships, loyalty programs, associations, co-ops, SDKs and WiFi access points as well as various other sources of high-quality data. All of this has been elegantly stitched together to form quality actionable audience segments providing marketers with access to hard-to-reach B2B audiences.

180byTwo empowers brands to enhance their ability to see the full 360-degree view of their prospects and customers. Using 180byTwo enhanced segments and profiles, marketers are able to more efficiently target people regardless of where they are – at home, at work or at play.

The partnership between adsquare and 180byTwo introduces a next generation of mobile marketing capabilities with a uniquely differentiated data offering.

A provided statement notes that 180byTwo’s data is engineered from a broad and extensive network of data sources. Through the linking of over 80,000 personal and professional attributes of known people, 180byTwo is able to create highly accurate and targetable audiences.

“180byTwo offers one of the best-in-class global B2B data solutions. As deterministic data is at the heart of our platform, we believe that the partnership will enrich our current offering with verified and precise data sources from multiple data points for holistic audiences,” says Tom Laband, CEO and co-founder at adsquare, about the partnership.

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Stayhealthy Trims the Fat in Modern Healthcare with Innovation That’s Off the Scale

It’s a tough job but somebody’s got to do it. That somebody, in this case, is stayhealthy. A healthcare solutions pioneer for the mobile age, the company is addressing what is undeniably among the biggest problems in all of healthcare today — excess body fat.

According to the latest research by the National Center for Health Statistics, approximately 40% of adults and 19% of youth are now classified as obese, the highest rate ever observed in the United States.

“There is a health crisis caused by body fat which if not addressed will bankrupt our economy, and we could be looking at new generations being born not outliving their parents in the term of years lived for the first time.”

                –Gov. Tommy Thompson, former Secretary of DHSS

Twenty years ago, the percentage of the population that had excess fat was 60%, today it is 70% with continued annual growth.  Excess fat has a dreadful impact on any individual, including but not limited to: increase exposure to diabetes (Type 2), cancer, heart, liver and kidney disease, pancreatic issues, degenerative and joint issues.

Without question, the increasingly sedentary lifestyles of adults and children has contributed to this healthcare crisis. But now, the very devices that keep us glued to our seats are being harnessed to give us better information that we can use to play a more proactive role in our health and wellness.

If you’re not familiar, stayhealthy’s app suite is designed to measure and track a number of the early predictors of potentially serious medical problems and will even provide users with solutions and actionable information. With more than twenty years of experience in its back pocket, the company is now putting on the front burner it’s boldest plan yet to harness cutting edge technology to trim the fat from our lives.

Predicated on the belief that if you can measure and track your numbers you can also change them, stayhealthy is behind an effort to upend BMI, a controversial statistical measure based on standardized height and weight ratios.

Having received FDA approval for the first true innovation in body fat screening since the development of BMI in the 1800s, stayhealthy’s Body Fact App (BF App) is well positioned to effectively replace BMI, which is infamous for its inconsistency and inaccuracy.

Stayhealthy’s BF app is based on years of peer reviewed clinical research, and heralds the arrival of a groundbreaking screening tool for widespread public use. Unlike BMI, stayhealthy’s app gives actual body fat percent and lean body mass percent.

3,000 clinicians have already used stayhealthy’s previously resources for measuring body composition but now a web and mobile based screening tool is coming online that can be used by anyone at any time.

By taking body composition to the next level, stayhealthy may very well place in the palm of our hands the ability to eradicate ineffectual weight loss programs, remove bad data from our health management plans, and supercharge efforts to get healthy and stay healthy by leveraging information and insight better than any health management resource has ever made possible.

To learn more about stayhealthy, please visit https://www.stayhealthy.com/.

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Smarter weed detection at an industrial scale

A weed-killing sprayer created by Bosch’s R&D team in conjunction with Bayer would sit on the arm of existing weed-spraying equipment. Photo by S. Higginbotham.

At Bosch Connected World, I spoke with Toby Meene of Bayer about weed-killing technology the agriculture giant was developing with Bosch. The technology would compete with the Blue River tech that John Deere acquired last year. However, the Bayer/Bosch weed killer is designed to fit on existing equipment, and covers a field at the current European standard of 12 kilometers an hour.

The machine attaches to the existing sprayer arm and uses a camera with weed and crop detection technology. It also contains a delivery system for three different types of herbicide that can be mixed with water as it’s applied. The system is less granular than the Blue River machine that handles weeds on an almost individual basis.

What struck me about the creation of two products aimed at solving the same problem is that one is offered by a traditional agricultural equipment vendor, while the other is offered by a supplier of seeds and herbicides. Yet both are looking to provide what is essentially improved crop production as a service. Which means that what was once a longer supply chain will flatten, and former partners or neutral vendors in the same supply chain may end up as competitors. Business is going to get tough.

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