Why Sports Illustrated Is on the Right Track by Integrating AR

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The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve.

Augmented reality (AR) is hardly news by this point. The Pokémon Go craze has been and gone, and if you haven’t taken a selfie with the Snapchat AR flower crown, what on Earth have you been doing? As all tech trends eventually do, AR has come to the point where its sheer newness is no longer enough to get people hyped up. As a result, in order to become more than just another futuristic gimmick, AR needs to be integrated into users’ daily lives in a way that is useful; it must enhance their experiences rather than just being used for software showboating. In particular, AR opens up interesting new monetization opportunities for publishers.

One of the most extensive recent examples of just how many options AR can offer comes from Sports Illustrated, which has introduced several AR and virtual reality (VR) features as part of its famous swimsuit issue. There interactive spread includes a 360-degree VR tour of the photo shoot; Snapchat lenses that use AR to turn the reader into one of the models; AR-activated pages that readers can scan to bring to life; 3D holograms; and more. What makes Sports Illustrated’s AR application particularly notable beyond the sheer number of different features is the way that these integrate into the print and web editions, becoming part of the publication rather than replacing it.

These features are likely to drive revenue in two main ways, with the first (and most obvious) being by boosting the amount of time that people are engaged. In the same way that most of us are likely to spend longer playing a video game than looking at the cover of its box, creating actions that the audience can carry out and ways that they can interact with the material mean that they’re likely to spend more time engaging with the issue’s content.

Second, the AR features require readers download the LifeVR app, which increases the number of engagement channels, as well. By incentivizing engagement with the app through an exclusive experience, acquisition is more likely to be encouraged than by any amount of “download now!” messaging. In fact, to get the most from these AR and VR experiences, readers are encouraged to engage with the print magazine, website and app, tripling the reader’s total contact with the brand. These added features offer a way to revitalize the print medium, bringing readers of the magazine into the app, and users of the app back to the magazine. Having the app on readers’ phones means that they’re more likely to engage with the brand in the future. Because the LifeVR app features several publications from the Life brand, it’s also an opportunity to cross-sell users on to other titles, too.

For publishers, increased brand engagement time is particularly crucial since apps are a prime platform for monetization. If a publisher’s content is monetized by upselling readers to subscriptions or premium packages, then using the app to deliver these interactions means that the publisher’s approach can be much more targeted and much more effective. If monetization relies instead on showing advertisements from other businesses, these, too, can be optimized through the app by timing them to cause the least disruption and, therefore, to support maximum customer retention. With ad blockers becoming increasingly common, the ability to have full control over the ads shown through apps is particularly valuable. Essentially, having more readers spending more time in the app translates to more advertising revenue, and Sports Illustrated’s use of AR features is a great way to do just that.

Sports Illustrated is on to a winner here. Readers get a more dynamic experience that they’ll want to share and spend time engaging with, and publishers increase brand exposure, which can increase revenue. We predict AR will be an area of growth over the coming months, as applications like Sports Illustrated prove to bring real benefits beyond its original clickbait appeal.

The post Why Sports Illustrated Is on the Right Track by Integrating AR appeared first on Mobile Marketing Watch.


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How To Get PUBG Savage Map Key The Right Way

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Here’s how you can get the new PUBG Savage map key on your PC or game console via early access the right way.

[ Continue reading this over at RedmondPie.com ]

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Start off April right with 53 temporarily free and 59 on-sale apps

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Welcome to the first Monday of April! I hope that you all had a good Easter and that your week has started off well. Today, I have for you a much bigger list than usual – this large number is likely due to Easter sales over the weekend – so without further ado, let’s get started.

Free

Apps

  1. Names in a Hat $ 0.99 -> Free; 1 hour
  2. Newtification News $ 5.99 -> Free; 1 day
  3. EZ Notes $ 0.99 -> Free; 2 days
  4. Screen Draw Screenshot Pro $ 1.99 -> Free; 3 days
  5. Speaking Alphabet (Russian) $ 2.99 -> Free; 4 days
  6. Draw On Screen Pro $ 0.99 -> Free; 5 days
  7. Hourly Weather Pro $ 3.99 -> Free; 5 days
  8. MyLog Pro – Diary + Notes + Pocket $ 0.99 -> Free; 5 days

Games

  1. 123 Kids Fun COLORING BOOK Pro $ 4.99 -> Free; 1 hour
  2. Hexasmash 2 – Physics Ball Shooter Puzzle $ 3.99 -> Free; 1 hour
  3. Parkour Flight $ 1.49 -> Free; 1 hour
  4. Onion Force $ 0.99 -> Free; 1 day
  5. Amusement Park Flashcards PRO $ 0.99 -> Free; 2 days
  6. ABC Flashcards for Kids V2 PRO $ 0.99 -> Free; 2 days
  7. Charlie’s Planet $ 1.99 -> Free; 2 days
  8. Cute Animals Flashcards V2 PRO $ 0.99 -> Free; 2 days
  9. Fruits Flashcards V2 PRO $ 0.99 -> Free; 2 days
  10. Fairy Tale Cards PRO $ 0.99 -> Free; 2 days
  11. Message Quest — the amazing adventures of Feste $ 0.99 -> Free; 2 days
  12. Numbers 123 Flashcards PRO $ 0.99 -> Free; 2 days
  13. Vegetable Flashcards V2 PRO $ 0.99 -> Free; 2 days
  14. Football Challenger – League $ 2.49 -> Free; 3 days
  15. Hills Legend $ 0.99 -> Free; 3 days
  16. Red Woods: Awakening $ 0.99 -> Free; 3 days
  17. Coin Princess VIP $ 0.99 -> Free; 4 days
  18. Hero’s 2nd Memory : Shooting RPG $ 0.99 -> Free; 4 days
  19. League of Stickman 2018- Ninja Arena PVP(Dreamsky) $ 0.99 -> Free; 4 days
  20. Stone Of Souls HD $ 0.99 -> Free; 4 days
  21. 드래곤헌터 키우기: 1급 헌터 $ 0.99 -> Free; 6 days
  22. AngL $ 0.99 -> Free; 6 days
  23. Bejazzled $ 0.99 -> Free; 6 days

Icon packs & customization

  1. 3D Stonehenge Pro lwp $ 1.49 -> Free; 1 hour
  2. 3D Waterfall Pro lwp $ 0.99 -> Free; 1 day
  3. Spatter Weather’s Komponents Kustom $ 2.99 -> Free; 1 day
  4. Connected Dots – Digital Net Live Wallpaper $ 0.99 -> Free; 2 days
  5. Random Circles Live Wallpaper – Parallax 3D $ 0.99 -> Free; 2 days
  6. Aron Icon Pack $ 0.99 -> Free; 3 days
  7. Pixel Nougat – Icon Pack $ 0.99 -> Free; 3 days
  8. Matrix – Digital Rain HD Live Wallpaper $ 0.99 -> Free; 3 days
  9. Porent – Icon Pack $ 0.99 -> Free; 3 days
  10. 3D – Icon Pack $ 1.49 -> Free; 4 days
  11. Crystal – Icon Pack $ 1.49 -> Free; 4 days
  12. Extreme – Icon Pack $ 0.99 -> Free; 4 days
  13. Ripped Icon Pack $ 0.99 -> Free; 4 days
  14. Symbon Icon Pack $ 0.99 -> Free; 4 days
  15. Galaxy S9 Wallpapers, 4k Amoled – Darknex Pro $ 0.99 -> Free; 5 days
  16. Marix – Icon Pack $ 0.99 -> Free; 5 days
  17. Lancelot Icon Pack $ 0.99 -> Free; 6 days
  18. Rados – Icon Pack $ 0.99 -> Free; 6 days
  19. Sphere Icon Pack $ 0.99 -> Free; 6 days
  20. Votus – Icon Pack $ 0.99 -> Free; 6 days
  21. Xocolat – Icon Pack $ 0.99 -> Free; 7 days

Sale

Apps

  1. CalenGoo – Calendar and Tasks $ 5.99 -> $ 3.49; 1 hour
  2. Castles of Poland Pro $ 2.49 -> $ 1.49; 1 hour
  3. GymACE Pro: Workout & Body Log $ 3.28 -> $ 1.99; 1 hour
  4. G-Stomper Studio $ 12.99 -> $ 7.99; 1 day
  5. Learn Thai Language: Listen, Speak, Read Pro $ 4.99 -> $ 2.99; 1 day
  6. Flowdia Diagrams $ 7.99 -> $ 4.99; 2 days
  7. Signal for Twitter $ 4.99 -> $ 2.99; 2 days
  8. BioRhythmsMeter $ 1.49 -> $ 0.99; 3 days
  9. Need to do!

Read More

Start off April right with 53 temporarily free and 59 on-sale apps was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

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All the best games on sale for iPhone and iPad right now – March 30th

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It’s the end of the week, so it’s time to round up the best games that are currently on sale on the App Store. And it’s a pretty good week, with some amazing games going cheap. So many that cutting down the list was a pretty tough job. I think I’ve managed to just leave the very best.

That said, if you think we’ve missed anything then you should add a comment, after all, there are a lot of games on sale. And make sure you check back next week when we’re going to do the same thing all over again. For fun.

[Read more]
148Apps » iPhone, iPad, Apple Watch and iPod touch App Reviews and News (RSS Feed) | 148Apps

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‘Football Manager Touch 2018’ and ‘Football Manager Mobile 2018’ Are Both 50% off Right Now on the App Store for the First Time

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Last year, SEGA released two Football Manager games on the App Store and Google Play for both smartphones and tablets. If you aren’t aware, the Mobile variant is more toned down compared to the Touch variant that is on tablets only. The Mobile variant is also cheaper and runs on more devices across the board given its lower requirements. Today, both Football Manager Mobile 2018 [$ 3.99] and Football Manager Touch 2018 [$ 9.99 (HD)] are down to their lowest prices ever at 50% off.

SI’s Football Manager franchise is a no brainer if you’re a fan of soccer and you can’t go wrong with either entry at that asking price. If you need to decide which version is the best for you, read our review of Football Manager Touch 2018 here and see if you need all those bells and whistles. If you don’t, Football Manager Mobile 2018 will be enough to satiate you with a few advantages like being playable on phones in addition to tablets.

Football Manager Touch 2018 on the other hand is a dream to play on iPads but sadly (for obvious reasons) is not available on phones. The 2018 version includes improved and revamped scouting, a medical center, new roles, tactical improvements, and more. Football Manager Touch 2018 was rated for a release on Nintendo Switch in South Korea and it is likely to be a much more expensive port of the existing Touch version so keep that in mind before you wait on that version as opposed to getting the iPad version for just $ 9.99 now. Check out our forum threads on the games here and here for more discussions and impressions.

TouchArcade

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The Hobbit Trilogy, Exodus: Gods and Kings, and other movies on sale right now

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Apple on Tuesday updated its iTunes Store with new promotions on movies and other content. Among the deals are family-friendly bundles like the Hobbit Trilogy and all 3 original Teenage Mutant Ninja Turtles movies. And with Easter-approaching, there are some great deals on faith-related films as well. Check out the full list below…. Read the rest of this post here


The Hobbit Trilogy, Exodus: Gods and Kings, and other movies on sale right now” is an article by iDownloadBlog.com.
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Watch Huawei unveil the P20 live right here

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Huawei is about to unveil its brand new flagship smartphone — the P20. While many details have already leaked, this is going to be an interesting launch. The conference will begin at 3 PM in Paris, 9 AM in New York, 6 AM in San Francisco.

The company chose to unveil its new device at the magnificent Grand Palais in Paris. This is the first time Huawei chooses Paris to launch a major new device. Carriers and retailers in the U.S. have stopped selling Huawei devices. That might be the reason why the press conference is happening in Europe.

Huawei is now the second largest phone manufacturer in the world behind Samsung and just slightly above Apple. The P10 was a great device, so it’s clear that many Android fans will pay attention to today’s launch.

Mobile – TechCrunch

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GDC 2018: ‘Dawn Break: The Flaming Emperor’ is an Action RPG with Great Visuals that’s Out Right Now

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While we’re typically looking for what’s upcoming in the world of mobile games at a conference like GDC, sometimes it’s nice to meet up with developers who have already released their game and just want to make sure it gets our attention. That’s pretty much the case with Our Game Entertainment and their game Dawn Break: The Flaming Emperor [Free] It actually released just a few months ago so it’s still relatively new, but it’s certainly one that slipped under my radar when it came out. That’s mostly due to it being a free to play action RPG, a genre that’s SO saturated it’s hard for any of them to stand out from one another. With the closer attention I was able to give Dawn Break during our meeting at GDC 2018, I could see that this is definitely one you want to check out if you’re a fan of the genre and its art style and overall polish definitely feel a cut above the usual fare. Check out our hands-on video of Dawn Break below and if it piques your interest I’d definitely recommend giving this free game a shot using the link below.

TouchArcade

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RAVPower’s 12000mAh smartphone portable battery charger is only $14 right now

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Feel the power.

This RAVPower 12000mAh power bank is down to $ 13.79 with code 40PB061S3 on Amazon. The price is one of the lowest we’ve ever seen and matches a deal that died rather quickly a couple days ago. Without the code, it sells for around $ 23 so you’re saving a nice chunk off that.

The device has two charging ports with a combined 3.4A output that work with both iOS and Android phones. It only takes around five hours to fully recharge. Your devices will be protected from over-charge or short circuit, and there are four LED indicators to let you know how things are going. Users give this 4.2 stars based on 701 reviews.

See on Amazon

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