Google is replacing Facebook’s traffic to publishers

New data from Chartbeat show the exact numbers.

Google’s increased traffic to publishers is replacing the traffic publishers have lost from Facebook, according to new data from Chartbeat.

While Facebook has been tinkering with its algorithm to prioritize posts from friends and family over publishers, more publishers have been signing up for the Google publishing format launched in 2015 known as Accelerated Mobile Pages. AMP hosts publishers’ content directly on Google’s servers so it loads faster for mobile users.

During its developer conference this week, Google announced that 31 million websites are using AMP, up 25 percent since October. Google says these fast-loading mobile webpages keep people from abandoning searches and by extension drive more traffic to websites.

The result is that in the first week of February, Google sent 466 million more pageviews to publishers — nearly 40 percent more — than it did in January 2017. Those pageviews came predominantly from mobile and AMP. Meanwhile, Facebook sent 200 million fewer, or 20 percent less. That’s according to Chartbeat, a publisher analytics company whose clients include the New York Times, CNN, the Washington Post and ESPN. Chartbeat says that the composition of its network didn’t materially change in that time.

Last year, we published a similar dataset from digital analytics company Parse.ly, which showed that Google had again become the main source of referral traffic to publishers. Facebook first beat out longtime referral champ Google in 2015.

Referral traffic made up 47 percent of publisher traffic so far this year, according to Chartbeat, with Google and Facebook accounting for most of it.

You can expect Google’s referral traffic to publishers to increase. At the developer conference, Google rolled out AMP for email and AMP Stories, Google’s answer to Snapchat and Instagram Stories that will appear in your search results.


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KGI: Apple Could Ship 100 Million Units of New 6.1-inch LCD iPhone, Replacing iPhone 8 and 8 Plus in 2018 Device Line-up

KGI Securities analyst Ming-Chi Kuo today shared shipment projections with MacRumors for Apple’s rumored 6.1-inch iPhone that he expects to launch in the second half of 2018.

The device is said to have some iPhone X features such as Face ID, but design compromises will enable Apple to put it at a more affordable price point. They could include an LCD screen instead of an OLED display, an aluminum frame, a single lens camera, and no 3D Touch.

We project shipments under the new product life cycle (4Q18-3Q19) for the 6.1″ LCD iPhone, estimated to be launched in 2H18, will reach around 100mn units.

According to Kuo’s research note, shipment projections could fluctuate depending on the selling price of the 6.1-inch LCD iPhone, which Kuo believes will be somewhere between $700 and $800 in the United States. In his analysis, shipments will be around 105-115 million units when priced at US$699, and 95-105 million units when priced at US$799.

The price could also depend on “whether Apple ultimately sees the new 6.1-inch LCD model as the successor of iPhone 8 or 8 Plus,” according to Kuo. In a previous note, KGI Securities has said the 6.1-inch iPhone will have a standard non-stacked logic board and rectangular battery pack like the iPhone 8 and iPhone 8 Plus.

Kuo expects the 6.1-inch LCD iPhone to account for around 50 percent of the new iPhone line-up’s shipments, with sales remaining strong into 2019. On that basis, today’s shipping estimate suggests lifetime sales of 2018 iPhones could reach approximately 200 million units.

The device is expected to be announced around September-October as usual alongside a new 5.8-inch iPhone X and a larger 6.5-inch version dubbed iPhone X Plus.

Related Roundup: 2018 iPhones

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NYPD Rolls Out iPhone 7 and 7 Plus Handsets to Manhattan Officers, Replacing Windows Phones

The New York Police Department is making good on a promise made last year to dole out iPhone handsets to its officers, replacing around 36,000 Windows Phones as part of a new hardware upgrade strategy, reports the New York Daily News.

The NYPD has been rolling out hundreds of the phones since Christmas to Manhattan cops, who can choose between iPhone 7 and iPhone 7 Plus models. The platform switch comes at no cost to the police department because the handsets are filed as upgrades under the agency’s contract with AT&T.

Image via New York Daily News

“We’ve been giving out about 600 phones a day,” said NYPD Deputy Commissioner for Information and Technology Jessica Tisch. “We’re seeing a lot of excitement.”

Police in the Bronx and Staten Island have already received their new phones, with officers in the Queens and Brooklyn boroughs next in line to make the switch to iOS.

Armed with Apple’s smartphones, the NYPD has seen its response times to critical crimes in progress drop by 14 percent, according to Tisch. The iPhones also allow cops to get videos and surveillance pictures of wanted suspects within minutes of a crime.

“I truly feel like it’s the ultimate tool to have as a patrol cop,” said Police Officer Christopher Clampitt. “We get to the location a lot quicker,” he said. “By the time the dispatcher puts out the job (on the radio) we’re already there.”

Before the rollout, NYPD’s smartphones of choice were Nokia’s Lumia 830 and Lumia 640 XL, released in October 2014 and March 2015 respectively. The discontinued devices run Windows Phone 8.1, which Microsoft ended support for in July 2017 to focus on its newer Windows 10 Mobile platform and cloud-based services.

In October 2014, New York City officials announced plans to roll out handheld devices to every NYPD officer for the first time ever, along with tablets for every patrol car. The $160 million initiative was part of a plan to bring the department into the 21st century.

Related Roundup: iPhone 7
Buyer’s Guide: iPhone 8 (Neutral)

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