Mophie Releases 10W Fast Wireless Charging Pad For iPhone X, 8, Samsung Phones

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Accessory maker mophie today released a 10W fast wireless charging pad for Qi-enabled smartphones, including current Apple and Samsung flagships. Here is everything you need to know about the new Charge Stream Pad+.

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First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment

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The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA).

Available for public comment through May 3, 2018, the technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems.

In order to be compliant with these guidelines, devices and apps must store and send the following parameters as part of any ad request:

  • An identifier for advertising (IFA) – required, unless the user has opted in to limit ad tracking, an IFA must be a unique value that is completely disconnected from a hardware ID, MAC address, IMEI, or IP address
  • An associated IFA type – identifying the source of the IFA, whether device-generated, publisher-provided, or temporary
  • Limit ad tracking (LAT) – an opt-out mechanism to respect the user’s privacy choices

The guidelines also feature specific advice and intelligence for consumer electronics manufacturers, OTT app publishers, and ad/measurement platforms to address the needs of each of these stakeholder groups.

“After linear TV, more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “The traditional semi-persistent cookie we are accustomed to using as an identifier on browsers isn’t at play across OTT systems, so we need to deploy other types of identifiers to ensure that ad experiences are optimal for consumers. These guidelines will direct stakeholders down the path of best practices to allow OTT to grow and evolve as a significant advertising platform.”

“Between smart TVs, connected devices, and other OTT systems out in the marketplace—all with varied approaches to identification—we’re looking at a ‘Tower of Babel’ challenge,” said J. Allen Dove, CTO, SpotX, and member of the IAB Tech Lab OTT Technical Working Group. “The new IAB Tech Lab guidelines solve these challenges and improve overall user experience. We are hoping that others in the industry also contribute their input to make these recommendations even more effective.”

After public comment concludes, the IAB Tech Lab OTT Technical Working Group will evaluate and incorporate the feedback received and release a final version. To review the proposed guidelines, click here.

The post First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment appeared first on Mobile Marketing Watch.


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mophie releases new 10W Charge Stream Pad+ Qi wireless charger for iPhone and more

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mophie has today released its newest wireless charger, the Charge Stream Pad+. Coming in at $ 60, this new offering puts out up to 10W of power, comes in two colors, and features a removable power cable.

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Apple releases first macOS High Sierra 10.13.5 public beta

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Lagging a little behind the beta releases of iOS 11.4, tvOS 11.4, and watchOS 4.3.1, the first public beta of macOS High Sierra 10.13.5 was released by Apple today. A release exclusively for developers arrived last night. Like the first iOS 11.4 beta, the initial 10.13.5 beta appears to restore support for Messages in iCloud, a feature that stores…Read More
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Apple releases macOS High Sierra 10.13.5 developer beta for Mac

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Following the release of iOS 11.4 to developers and public beta users Apple this evening has pushed the first developer beta of macOS High Sierra 10.13.5. The update follows macOS 10.13.4, which included features such as enhanced eGPU support and more.

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9to5Mac

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Apple Releases First iOS 11.4 Beta with AirPlay 2, Messages in iCloud

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Apple on Monday seeded the first iOS 11.4 beta to developers. And today the company has released the first public beta version of its upcoming iOS update, just a few days after officially rolling out iOS 11.3 to the general public. Unlike the newly released iOS 11.3, Apple’s next mobile update is much more incremental […]
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data Artisans Releases First Turnkey Real-Time Stream Processing Platform

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MMW has learned that data Artisans — founded by the original creators of Apache Flink — has rolled out the general availability of dA Platform – the industry’s first turnkey stream processing platform that “enables enterprises to get insights from data in milliseconds and power next-generation service-centric applications and business models.”

We’re told that the new release productionizes stream processing and enables companies to provide live data applications as a centralized enterprise service. dA Platform dramatically reduces the manpower, cost and effort required to deploy stream processing applications in production, and provides a reliable and high-impact stream processing platform across an organization.

Following an early access program in which the platform was extensively tested across large-scale environments, dA Platform is enterprise ready with a trial version available for download here.

Analysts predict the streaming analytics market will reach $ 15.9 billion USD by 20221, as companies across industries are transitioning from a product-centric business model to one based on relationships and a services-centric model. For example, auto manufacturers are introducing new car-sharing and ride-sharing services as car ownership shifts to a usage-based model; consumer banks are creating new messaging applications for communicating with customers in real time to provide more seamless management of their personal finances; and insurance companies are offering dynamically priced insurance products tailored for customers based on their usage data. Stateful stream processing has emerged as the technological standard to enable this transformation.

“A streaming data architecture is the signature DNA of companies that have disrupted industries ranging from financial services to telecom to high technology and more, and enterprises of all types are under pressure to be able to react to data in real time so they can compete today,” said Kostas Tzoumas, co-founder and CEO of data Artisans. “dA Platform makes it easier than ever for businesses to deploy and manage streaming applications, allowing them to focus on building strategic new real-time products and services for customers rather than the supporting infrastructure.”

The post data Artisans Releases First Turnkey Real-Time Stream Processing Platform appeared first on Mobile Marketing Watch.


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Apple releases first iOS 11.4 + tvOS 11.4 public betas with AirPlay 2

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Following yesterday’s developer betas, Apple has seeded iOS 11.4 and tvOS 11.4 public betas. iOS 11.4 includes both AirPlay 2 and Messages on iCloud for testing, and tvOS 11.4 can be used for AirPlay 2 testing.

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9to5Mac

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Apple Releases iOS 11.4 Beta 1 For iPhone And iPad

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You can now download iOS 11.4 beta 1 IPSW links and OTA update for your compatible iPhone, iPad or iPod touch device.

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Apple releases first betas for iOS 11.4, tvOS 11.4 and watchOS 4.3.1

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On Monday, April 3, Apple released the first betas for its upcoming iOS 11.4, tvOS 11.4 and watchOS 4.3.1 releases. These arrive less than a week after the official releases of iOS 11.3, tvOS 11.3 and watchOS 4.3. iOS 11.4 In addition to squashing bugs introduced in iOS 11.3, being a point release, iOS 11.4 introduces some additional functionality. During its March 27 Educational Event Apple announced that iOS 11.4 would launch the ClassKit Framework, used in conjunction with a new iPad app called Schoolwork that helps teachers and students keep track of assignments and…

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