Google is replacing Facebook’s traffic to publishers

New data from Chartbeat show the exact numbers.

Google’s increased traffic to publishers is replacing the traffic publishers have lost from Facebook, according to new data from Chartbeat.

While Facebook has been tinkering with its algorithm to prioritize posts from friends and family over publishers, more publishers have been signing up for the Google publishing format launched in 2015 known as Accelerated Mobile Pages. AMP hosts publishers’ content directly on Google’s servers so it loads faster for mobile users.

During its developer conference this week, Google announced that 31 million websites are using AMP, up 25 percent since October. Google says these fast-loading mobile webpages keep people from abandoning searches and by extension drive more traffic to websites.

The result is that in the first week of February, Google sent 466 million more pageviews to publishers — nearly 40 percent more — than it did in January 2017. Those pageviews came predominantly from mobile and AMP. Meanwhile, Facebook sent 200 million fewer, or 20 percent less. That’s according to Chartbeat, a publisher analytics company whose clients include the New York Times, CNN, the Washington Post and ESPN. Chartbeat says that the composition of its network didn’t materially change in that time.

Last year, we published a similar dataset from digital analytics company Parse.ly, which showed that Google had again become the main source of referral traffic to publishers. Facebook first beat out longtime referral champ Google in 2015.

Referral traffic made up 47 percent of publisher traffic so far this year, according to Chartbeat, with Google and Facebook accounting for most of it.

You can expect Google’s referral traffic to publishers to increase. At the developer conference, Google rolled out AMP for email and AMP Stories, Google’s answer to Snapchat and Instagram Stories that will appear in your search results.


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Apple News Drives Significant Traffic to Stories, Publishers Can Pitch Articles via Slack

Apple News can yield a flood of traffic for news publishers, with the app accounting for as much as 50 to 60 percent of readership for some stories, according to a paywalled report by Tom Dotan for The Information.

Apple News has generated half of Vox.com’s daily traffic at times, according to a person familiar with Vox’s numbers. An executive at the website of a major TV network said Apple News has accounted for as much as 60% of traffic for some stories.

The report claims Apple has an editorial team of about a dozen former journalists, led by veteran Apple executive Roger Rosner, who decide which articles get featured in the Top Stories or Spotlight sections of Apple News, or in the News tab on an iPhone, accessible by swiping left from the first page of the home screen.

The editorial team in the United States runs a dedicated Slack channel in which publishers can pitch stories to Apple, which tends to favor big breaking stories, special features, and multi-part series, according to the report. Apple is said to have similar teams working with publishers in Australia and the United Kingdom.

The curation process isn’t praised by all publishers, as smaller to medium-sized sites say Apple News tends to favor big mainstream outlets, which get featured prominently when users first sign up for Apple News.

A bigger issue that publishers have with Apple News is that many don’t earn any significant ad revenue from the app.

Part of the problem relates to how it sells ad space next to stories. Apple initially used its ad team iAd, but it later outsourced sales to NBC. It has yet to integrate Google’s industry standard ad-serving tool DoubleClick, which publishing executive say would make ad sales much easier.

This may change soon, as Apple has supposedly begun to run a closed test of Google’s industry standard ad-serving tool DoubleClick with around 20 publishers, in line with a report from last July. However, it’s unclear when or if Apple News will roll it out wider, according to the report.

All in all, while Apple News has proved more successful than first expected, there is still some progress to be made as Apple aims to become a key distribution outlet for news publishers around the world.

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Apple News generates little income for smaller publishers, curators take pitches from publishers on dedicated Slack channel

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Apple’s editorial team reportedly takes pitches from large reporting venues on a private Slack channel, and a team of about a dozen staffers decide if the story lives or dies on Apple News, and as a result, what makes money from being spotlighted on the service.
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Google Offers New Mobile Story Tech to Publishers

Google has rolled out a developer preview of its new AMP story format, which is designed to give content publishers an easy way to deliver news and information on mobile devices with visually rich, tap-through stories. “On mobile devices, users browse lots of articles, but engage with few in-depth,” noted Rudy Galfi, product manager for AMP at Google. “Images, videos and graphics help publishers to get their readers’ attention as quickly as possible and keep them engaged through immersive and easily consumable visual information.”
TechNewsWorld

Snap paid publishers more than $100 million last year

That’s up from $ 58 million in 2016.

A picture of Snapchat’s Discover section. Snapchat

Snapchat paid its publishing partners “more than $ 100 million” in revenue-sharing advertising deals last year, up from $ 58 million in 2016 and just $ 10 million in 2015, the company reported on Tuesday.

Some of Snapchat’s advertising revenue comes from ads that it shows alongside videos and stories created by its publishing partners — media companies like ESPN, Bleacher Report and People magazine. Money made off those ads is usually split — Snap keeps some and pays some back to the media companies who provide the content. (The splits are not the same for all publishers.)

That business is growing, and that’s great news for Snap, which is about to make content from outside partners an even bigger part of its newly redesigned app. (The redesign is still rolling out to all users, but should be available to everyone by the end of the quarter.)

If Snap can make real revenue for media companies, they’ll be more likely to partner with Snap on things like shows or stories down the line.

Of course, the arrangement doesn’t work for everybody. CNN, for example, launched a daily news show on Snapchat back in August, but cancelled it shortly after when it wasn’t making enough money.


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