Following Spotify’s recent IPO , another Apple competitor is said to be planning a public offering. In a report this evening, Variety highlights a growing number of job listings seemingly indicating that speaker company Sonos is planning an IPO…
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA).
Available for public comment through May 3, 2018, the technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems.
In order to be compliant with these guidelines, devices and apps must store and send the following parameters as part of any ad request:
The guidelines also feature specific advice and intelligence for consumer electronics manufacturers, OTT app publishers, and ad/measurement platforms to address the needs of each of these stakeholder groups.
“After linear TV, more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “The traditional semi-persistent cookie we are accustomed to using as an identifier on browsers isn’t at play across OTT systems, so we need to deploy other types of identifiers to ensure that ad experiences are optimal for consumers. These guidelines will direct stakeholders down the path of best practices to allow OTT to grow and evolve as a significant advertising platform.”
“Between smart TVs, connected devices, and other OTT systems out in the marketplace—all with varied approaches to identification—we’re looking at a ‘Tower of Babel’ challenge,” said J. Allen Dove, CTO, SpotX, and member of the IAB Tech Lab OTT Technical Working Group. “The new IAB Tech Lab guidelines solve these challenges and improve overall user experience. We are hoping that others in the industry also contribute their input to make these recommendations even more effective.”
After public comment concludes, the IAB Tech Lab OTT Technical Working Group will evaluate and incorporate the feedback received and release a final version. To review the proposed guidelines, click here.
The post First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment appeared first on Mobile Marketing Watch.
The Utah darling held its IPO kickoff meeting last week.
The business software company Domo, last valued at over $ 2 billion, is moving to go public, Recode has learned.
Domo last week held its “organizational meeting,” which generally serves as the formal kickoff in advance of an IPO filing with the Securities and Exchange Commission, according to sources. The company is pursuing a confidential filing with the SEC; it isn’t clear if the company has already filed or instead will do so within the next few weeks.
The filing would be the latest IPO in a flurry of listings, especially in the enterprise sector. And it would offer a payday to the cross section of venture funds that have financed the eight-year-old company’s growth, like GGV Capital, TPG and Benchmark.
It would also be a substantial exit for the so-called Silicon Slopes region of Utah: Domo, led by prominent entrepreneur Josh James, is based in a suburb of Salt Lake City. James is well known as the co-founder of Omniture, an analytics company that was sold to Adobe for almost $ 2 billion.
Domo declined to comment.
Domo has long teased an IPO — James told Recode as early as April 2015 that his company would be ready to go public in the next six months. And a company could always back off after the so-called org meeting or even after the filing, but this is a definite step in the IPO planning process.
The org meeting typically begins a one- to two-month process that includes the drafting of the paperwork that is filed with the SEC. The company’s leadership, its board, lawyers, bankers and financial advisers gather to chart how and when exactly the company will file and sell itself to Wall Street. A company though isn’t bound to file, and could eventually delay the listing, back off altogether or get acquired at the last minute.
The company hired banks to advise their IPO as far back as April 2016, but its momentum toward a public offering had stalled. Domo raised another round of financing in early 2017, pushing back the IPO as part of an attempt, as James said at the time, to remain private as long as humanly possible.
After somehow operating in stealth for almost five years, Domo emerged in 2015 with a $ 2 billion valuation. The company offers to businesses a portal that visualizes company and customer data — a live view of all sorts of things a CEO might need to know about his or her company in one software platform. Competitors include the still-private Looker and the now-public Tableau Software.
Domo’s IPO would be the latest high-profile listing at a time when private companies apparently feel the public markets will be friendly to startups. Spotify and Dropbox shares have begun trading over just the last few weeks, and a pair of other cloud-based companies, Zscaler and Zuora, have filed to follow suit this spring.
Advising Domo’s offering are Morgan Stanley and Credit Suisse. The banks declined to comment.
Apple on Wednesday seeded the first beta of macOS High Sierra 10.13.5 to public testers. Those in Apple’s beta program can download the new beta through the Updates tab in the Mac App Store…. Read the rest of this post here
“First beta of macOS High Sierra 10.13.5 now available to public testers” is an article by iDownloadBlog.com.
Make sure to follow us on Twitter, Facebook, and Google+.
It’s up there with Google, if you don’t adjust for inflation.
Spotify’s public offering is not only notable because of its uncommon choice to list its shares directly on the stock market. The stock, which began trading today, also ranks among the most valuable internet companies to list in the U.S.
Its closing market value today was about $ 27 billion, according to Dealogic, putting it ahead of Twitter and Groupon, but behind Alibaba, Facebook, Snap and Google following their first trading days. That’s despite a stock price decline of about 11 percent today.
Spotify is also the most valuable tech IPO since Snap went public last year, closing its first day at nearly $ 29 billion. Spotify had the 25th-biggest first-day closing market cap out of companies in all sectors, according to Dealogic’s data, which goes back to 1995 and is not adjusted for inflation.
Spotify is now a publicly traded company. The world’s largest streaming music provider began public trading today on the New York Stock Exchange under the symbol SPOT. The stock opened at $ 165.90 per share and has been trending down since then; according to Market Watch, as of this writing, it’s hovering around $ 153.
The company filed papers with the US Securities and Exchange Commission to go public in late February.
Spotify begins public trading under symbol SPOT was written by the awesome team at Android Police.
Android Police – Android news, reviews, apps, games, phones, tablets
The tvOS 11.4 public beta can be obtained by going to the Settings app on the Apple TV and navigating to the Software Updates section under “System.” “Get Public Beta Updates” will need to be toggled on, and once it is, the Apple TV will download the beta software.
tvOS 11.4 and iOS 11.4 reintroduce AirPlay 2 features that were included in early iOS 11.3 and tvOS 11.3 betas but were pulled from the update ahead of its release.
AirPlay 2 is designed to let you play the same audio content on multiple devices throughout your home, full a whole-home audio experience. AirPlay 2 works with the Apple TV, the HomePod, and it will work with future speakers that implement AirPlay 2 support.
Following the installation of iOS 11.4 and tvOS 11.4, the Apple TV will once again be listed in the Home app, as it was when AirPlay 2 features were available in iOS and tvOS 11.3 betas.
No other major feature changes were discovered in the tvOS 11.4 beta that was provided to developers.
Discuss this article in our forums
MacRumors: Mac News and Rumors – All Stories
A day after the release of initial developer code, Apple has made the first public betas of iOS 11.4 and tvOS 11.4 available.
AppleInsider – Frontpage News
You can now get iOS 11.4 public beta 1 download as tester registered on Apple Beta Software Program. Here are the details.
[ Continue reading this over at RedmondPie.com ]
