BMW’s car subscription pilot program starts at $2,000 per month

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The rumors of BMW's American branch joining the car subscription craze were true. The automaker has launched a pilot Access by BMW program in Nashville, giving you a more flexible alternative to ownership that lets you switch cars as often as you lik…
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Waze officially launches its ad program for small businesses

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With the launch of Waze Local, Google-owned navigation app Waze is offering small businesses a way to market themselves to consumers  on the road.

Waze has allowed larger brands to buy ads for years, and it’s been beta testing Waze Local since 2016.

“It’s been a gradual strategy,” said Matt Phillips, who leads the Waze Local team. “We wanted to get it right.”

He added that the key is understanding the needs of small businesses — like the fact that most of them are more interested in driving traffic to their physical stores than their websites.

As Phillips explained it, Waze Local’s “core ad format” is the branded pin, which will appear on users’ screens as they drive near a store’s location. For some advertisers, such as coffee shops, a branded pin might persuade drivers to make a quick detour before they continue their commute. For others, the pin might not lead to an immediate action, but it still helps build awareness.

In addition, Waze Local offers advertisers the opportunity to promote their listings in Waze search results, and to run what the company calls a zero-speed takeover — a big banner ad across the top of the screen, which only appears when the driver has come to a complete stop. And advertisers can see real-time data on how their campaigns are performing.

Waze will charge for ads on a CPM basis, and Phillips said businesses running the most basic campaigns could pay as little as $ 2 per day.

If you’re worried about the app getting overrun with ads, it’s worth remembering that Waze was already offering these formats to larger advertisers. So you may just see more ads now, and more of them are likely come from local businesses. (Phillips also said Waze will never show more than three branded pins at one time.)

During the beta test, Waze Local ended up driving an average 20 percent increase in navigations to the businesses buying ads. One of the early advertisers was Kung Fu Tea, which saw more than 5,500 drivers navigating via Waze Local to 16 Kung Fu Tea locations over a three-month period.

When asked if Google might eventually connect Waze Local to its other ad products, Phillips acknowledged that Waze does share some anonymized data with Google around things like traffic, but he said, “Our focus is to build this platform for small and medium businesses … We’re happy with the roadmap as is.”

Mobile – TechCrunch

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Classroom App Coming To Mac As Apple Announces New Schoolwork iOS App, Apple Teacher Program

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Apple today announced Classroom app for Mac as well as Schoolwork iOS app and Apple Teacher Program. Here are the details.

[ Continue reading this over at RedmondPie.com ]

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Quick Takes: There Will Be iOS 11.4, Apple Watch Trade-Up Program Expands, and More

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In addition to our standalone articles covering the latest news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.


Today’s edition of Quick Takes focuses on tidbits from Apple’s education-themed event at Lane Tech College Prep High School in Chicago today. For bigger news from the event, we’ve put together a roundup of links and a video that recaps everything that Apple announced on stage in under three minutes.

Tuesday, March 27

  • Apple confirms there will be an iOS 11.4 software update: It will be the first point-four version since iOS 8.4 was released with Apple Music in June 2015. iOS 11.3 remains in beta testing, so we’re likely a few months away from the public release of iOS 11.4.

    From the Introducing ClassKit for Education Apps entry in the News and Updates section of Apple’s Developer Program website:

    The ClassKit framework, coming in iOS 11.4, works with a powerful new iPad app called Schoolwork that helps teachers and students keep track of assignments and progress. With ClassKit, you can help teachers easily discover specific learning activities in your app, take students directly to the right activity with a single tap, and securely and privately share progress data to help teachers personalize instruction.

  • Apple Watch’s trade-up program expands: The program is now available online or at Apple Stores in Canada, Belgium, Denmark, France, Germany, Hong Kong, Ireland, Italy, Norway, Spain, Sweden, Switzerland, the UK, and select other countries. Trade-in values for the original Apple Watch, Series 1, and Series 2 models vary.

  • Apple Pencil is now available for $89 with education pricing in the United States: The $10 discount is available to students, educators, and select faculty members. Proof of enrollment or employment at a K-12 or higher-education institution may be required.
  • Apple has further discounted the price of refurbished 2017 iPad models: On the heels of introducing the sixth-generation 9.7-inch iPad, Apple has lowered the prices of refurbished fifth-generation 9.7-inch iPad models, originally released in March 2017.

    In the United States, for example, a Wi-Fi model with 128GB of storage is available for $309, down from $359 previously and 28 percent off the original $429 price for the equivalent brand new model. Just keep in mind that fifth-generation iPads lack Apple Pencil support.

  • iBooks Author is not being retired: Apple’s app for creating iBooks on Mac will remain in development, according to iMore‘s Serenity Caldwell. In a tweet, she said Pages is not a replacement for iBooks Author, despite the app receiving updates related to creating e-books earlier today.

  • Apple shares environmental report for the new sixth-generation iPad

For more coverage of Apple’s event, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

Related Roundups: Apple Watch, watchOS 4, iOS 11
Buyer’s Guide: Apple Watch (Neutral)

Discuss this article in our forums


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Brexit may exclude UK from the EU’s GPS satellite program

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Europe plans to exclude the UK from its GPS-like Galileo satellite program because of Brexit, and Britain isn't happy about it. In a letter to the UK government, Europe said that UK businesses may no longer be able to bid on the project and the UK mi…
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Airtel VoLTE Beta program offers 30GB free data, here’s how to get it

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Airtel offers VoLTE services in Mumbai, Maharashtra, Goa, Madhya Pradesh, Chhattisgarh, Gujarat, Andhra Pradesh & Telangana, Karnataka, Chennai & West Bengal circles. Now it has launched a new VoLTE Beta program in West Bengal, Orissa, Assam, Kerala, Bihar, Punjab and Andhra Pradesh to ask its users for feedback regarding the VoLTE services before expanding it to other circles . It is also offering 30GB free data for the users participating in the program. How to get 30GB free data with Airtel VoLTE Beta program To be eligible, you need to be in the circle where Airtel VoLTE Beta program  is live – West Bengal, Orissa, Assam, Kerala, Bihar, Punjab and Andhra Pradesh You need to have a Airtel VoLTE-compatible smartphone – List of Airtel VoLTE supported phones Go to Airtel VoLTE beta page and validate your mobile number If you are not eligible,it will show “Hi there! Airtel VoLTE is currently unavailable on your number ” If you are eligible, you will get an OTP, which you need to enter on the website, confirming the participation in the beta program After confirmation, 10GB data will be credited to your number which is valid for 28 days You will be required to share feedback regularly regarding VoLTE services Another 10GB …
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Kode with Klossy coding program launching this summer, includes Swift programing language

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Kode with Klossy is a coding program inspired by model and entrepreneur Karlie Kloss that encourages girls to learn code and become leaders in tech. The program originally launched in 2015, but today it has been announced that the program will continue this summer.

Kode with Klossy is completely free, and is available for girls ages 13-18, with a limited 1,000 slots available. The program will be expanding from 15 camps in 12 cities in 2017 to 50 camps in 25 cities across the United States.

more…

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Facebook’s Express WiFi program now has an app on Google Play

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Facebook has quietly launched its Express WiFi app on Google Play, and it's now available for download in Indonesia and Kenya. The application gives users a way to purchase internet connection from participating businesses instead of paying for a mor…
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Apple expands access to Apple Music For Artists beta program

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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Apple has issued another call for signups for its Apple Music For Artists program, an analytics tool that helps musicians examine and track the listening habits of their fans.
AppleInsider – Frontpage News

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Tasker beta program now available on Play Store

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Two weeks ago, the creator of Tasker announced he was transferring ownership and development of the app to joaomgcd (Crafty Apps EU), creator of Join and AutoApps. The new developer has now made his first change to the beloved app – betas are now available on the Google Play Store.

Previously, beta builds had to be manually downloaded from the project’s website, and obviously didn’t update automatically. According to the developer, there are no functional changes for now, but a beta will be published within the next few days with some new features.

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Tasker beta program now available on Play Store was written by the awesome team at Android Police.

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