5 Reasons the Essential Phone Could Change the Game

Late last month, Andy Rubin, the creator of the Android, debuted a premium device called the Essential phone. It’s a high-end Android-based handset that blends top notch construction with Rubin’s own design and tech philosophy. And it has the opportunity to be a game-changer.

Even if it can’t pull significant market share away from Apple and Samsung (and really, that might be a doomed mission from the start), Rubin’s Essential company can still shake up the smartphone industry. Here are five ways that the Essential phone could change the game.

5. High-End, Durable Construction

The Essential phone really is a thing of beauty, featuring a stunning edge-to-edge, bezel-free display that even manages to outdo Samsung’s Galaxy S8 by stretching all the way to the top of the device. The phone is also built using a mixture of titanium and ceramic, a construction the company says allows the phone to be dropped with minimal damage “unlike the aluminum competitor devices.” Indeed, everything about the Essential phone speaks to this commitment to “craftsmanship” rather than manufacturing.

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