Taboola partners with ZTE to launch a news feed for smartphones (and you won’t believe what happens next)

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You’re probably familiar with Taboola, at least in passing. It’s the source of many sponsored news sections on websites. Now, Taboola is looking to become part of your smartphone with its new “content discovery” platform. It looks a lot like the Google Feed, but it’s not. In fact, it could come off like one giant ad on your phone.

Taboola pitches its news feed as a way to get personalized news. Instead of searching for content, you just swipe over to the Taboola screen on your device and start browsing.

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Taboola partners with ZTE to launch a news feed for smartphones (and you won’t believe what happens next) was written by the awesome team at Android Police.

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Android Auto lists five new aftermarket hardware partners

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A few new certified hardware partners have appeared on the Android Auto website. All five new additions are aftermarket manufacturers—they make units that are installed after vehicles are purchased.

ASUS-owned UniMax announced its certification last month, but only recently appeared on Android Auto’s site. Its listing there says Android Auto is compatible with stereo model F2-AVX7MX, but we weren’t able to find that model number anywhere else.

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Android Auto lists five new aftermarket hardware partners was written by the awesome team at Android Police.

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Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’

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Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights.

From the official announcement:

Flashtalking is one of Tapad’s most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier that, in conjunction with Tapad’s Graph, provides robust multi-touch attribution solution for its clients.

This partnership has resulted in above-industry match and bridge rates for Flashtalking and its customers. Overall, the Tapad Graph yielded a 71 percent match rate with 41 percent of converters engaging on multiple devices, highlighting the importance of cross-device measurement.

Tapad’s identity solutions provide Flashtalking with a more holistic view of global engagement. Flashtalking marries ad server log file data with the Tapad Graph to connect all interactions in the consumer journey. This enables Flashtalking to provide more accurate and impactful cross-device attribution, which ultimately enables better optimization. These achievements have led to recognition of Tapad and Flashtalking’s work by the I-COM Global Forum for Marketing, Data and Measurement.

“Tapad allows us to understand user engagement across devices and platforms at both the household or individual user level, which is extremely beneficial when providing marketers with true path to conversion and attribution,” said Steve Latham, global head of analytics at Flashtalking. “Since our relationship began, we’ve successfully leveraged Tapad data to provide more accurate, actionable insights that have helped numerous brands achieve substantial gains in media effectiveness.”

To learn more about Tapad’s identity services, click here.

The post Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’ appeared first on Mobile Marketing Watch.


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Oppo partners with Dolby to add HE-AAC and JPEG-HDR to its phones

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“Dolby is a leader in creating spectacular sight and sound experiences, and we are excited to partner with them to further our innovation and global growth,” said Adler Feng, Director of Oppo IP Department as he signed a partnership that will encompass HE-AAC and JPEG-HDR. High-Efficiency Advanced Audio Coding is optimized for low-bitrate applications and especially streaming. HE-AAC is used by Netflix, Amazon Video, Google Play, Pandora and others. JPEG-HDR is a Dolby format and is a backwards compatible way to store High Dynamic Range images. The image is tone-mapped to SDR (which is…

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T-Mobile partners with KXAS-TV to speed up 600MHz repack in North Texas

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T-Mobile has announced that it’s teaming up with NBC’s KXAS-TV to speed up a 600MHz repack, much like it did with Fox’s WWOR in New York City last year. T-Mo is working with NBC 5/KXAS-TV in Dallas-Fort Worth, Texas to more quickly repack the stations 600MHz spectrum in North Texas and surrounding areas. With this partnership, KXAS-TV will move to its new frequency in late May 2018, well ahead of the FCC’s June 21, 2019 … [read full article]

The post T-Mobile partners with KXAS-TV to speed up 600MHz repack in North Texas appeared first on TmoNews.

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Samsung partners with uBreakiFix for easy walk-in Galaxy repairs

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It doesn’t matter how careful you are. It doesn’t matter how much you baby your phone, how rugged a case you keep it in, or how religious you are about avoiding accidental drops. Despite your very best efforts, accidents can still damage your phone. When the worst happens, we want to get our devices back on their feet as quickly as possible. Now Samsung’s working to streamline that recovery process for Galaxy users, as it partners with uBreakiFix to bring authorized Samsung Care repairs to over 300 uBreakiFix locations across the U.S.

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Samsung partners with uBreakiFix for easy walk-in Galaxy repairs was written by the awesome team at Android Police.

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Dropbox looking to raise over $648 million from IPO, partners with Salesforce

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What Dropbox plans to do with the $ 648 million it will generate in the initial public offering isn’t yet clear.
AppleInsider – Frontpage News

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In an audit of supply chain partners, Apple found increased labor violations in 2017

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Enlarge / An iPhone assembly worker works with Apple supplier Pegatron in an image distributed by Apple. (credit: Apple)

Each year, Apple releases a report called the Supplier Responsibility Progress Report detailing its audits of the labor practices of its suppliers around the world. Apple reports violations it finds at various categories of severity and gives its suppliers ratings based on how they treat their workers.

The 12th annual report was released this week, and in it, Apple says it found more violations than it did last year, at least in part because of new suppliers and partners added to supply chain.

Out of 757 suppliers included in the audit across 30 countries, 197 were being audited for the first time. Apple found twice as many “core violations” in 2017 as it did in the previous year. Core violations are those that Apple “considers the most serious breaches of compliance” and for which it claims to have “zero tolerance.”

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Apple shares annual Supplier Responsibility report, attributes increase in ‘core violations’ to amount of new partners

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Apple today has released its 12th annual Supplier Responsibility Progress Report, detailing the work the company is doing in improving conditions at supplier facilities. Apple touts that 15 million supplier employees have now been trained on their rights, including 3 million just last year.

The report, however, also offers colors at some of the issues Apple still faces in its supply chain…

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9to5Mac

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Apple partners with Fiat Chrysler & Volkswagen to bundle Apple Music trial with new vehicles that support CarPlay

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Apple has partnered up with Fiat Chrysler and Volkswagen to offer a six-month subscription to Apple Music when purchasing a new vehicle with CarPlay. The new promo will start on May 1, 2018.

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