How to AirPlay music to your HomePod from Spotify, Pandora, Amazon Music, and Apple Music

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The HomePod is not strictly limited to Apple Music playback through Siri — it is also an AirPlay target, and can recieve an audio signal from nearly every app on your iPhone. Here are some of the most common apps, and where to tap to get that to play on your new speaker.
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Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying

Pandora, the largest music streaming service in the U.S., announced this week that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop.

The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners in the coming months.

“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience—the largest set of listeners in the U.S.—in a targeted way, within a brand-safe environment,” said John Trimble, Chief Revenue Officer at Pandora. “With the rise of voice-activated devices, the demand for quality audio inventory is rapidly accelerating. This offering positions us for growth by meeting the needs of our current buying partners and unlocking market opportunities in the near future.”

As the pilot moves towards general availability, audio will join Pandora’s existing display and video inventory available for purchase programmatically, giving media buyers the opportunity to:

  • Reach over 73 million monthly active listeners in an efficient and targeted way, by leveraging Pandora’s first-party data and over 2,000 proprietary targeting segments, while also allowing advertisers the option to apply their own data-sets.
  • Effectively bid on premium inventory across Pandora’s audio, video and display ads through a private marketplace.

“Cars and music both have a way of eliciting an emotional connection. At Volkswagen we’re always looking to effectively reach drivers consumers in ways that move them while maintaining scale in a brand-safe environment,” said Jim Zabel, Senior Vice President of Marketing at Volkswagen. “By working with Pandora for its programmatic audio pilot we’ll now have the opportunity to efficiently reach a large base of listeners with the quality first-party data that our campaigns require.”

The post Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying appeared first on Mobile Marketing Watch.


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Pandora Premium finally works on the web

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It may be true that mobile devices account for more than 50% of all internet usage around the world, but that doesn’t mean can you’re allowed to neglect the desktop segment entirely. Up until now, if your preferred music service was Pandora, you were out of luck if you wanted to listen to Pandora Premium on your desktop. Thankfully, Pandora has just announced they are finally launching their premium tier for the web, catching up with other services such as Spotify.

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Pandora Premium finally works on the web was written by the awesome team at Android Police.

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Pandora Premium finally works in your web browser

It's been almost a year since Pandora Premium — the company's on-demand streaming service and competitor to Spotify and Apple Music — first arrived. Ever since launch, Premium has only been available on mobile phones, but today it'll finally have a…
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How to Use Spotify, SoundCloud and Pandora on HomePod

As you might have already read, HomePod’s voice assistant functionality only works with Apple Music. If you want to speak into the air and you want your smart speaker to start playing some music, you’ll have to sign up for Apple Music. But what if you want to play some music from Spotify, SoundCloud or Pandora? Or you want to listen to podcasts from TuneIn or Overcast? There’s AirPlay for that. Continue reading
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How to Stream Spotify, Pandora, and SoundCloud to HomePod

How to Stream Spotify, Pandora, and SoundCloud to HomePod

The verdict is out! HomePod has got the best sound and is fully capable of toppling the numero uno status of Amazon Echo. But that doesn’t mean Apple’s smart speaker doesn’t have any drawback. Currently, the only music service you can control using your voice is Apple Music. And, to stream Spotify, Pandora, SoundCloud or any music app to HomePod, you need to use AirPlay.

Luckily, beaming music from iPhone to HomePod is dead simple. And if you have used it to stream audio or video wirelessly, you may already be pretty much aware of it. Read on to find out how to AirPlay any music streaming app to HomePod.

How to Stream Spotify, Pandora, and SoundCloud to HomePod

How to AirPlay Third-Party Music Streaming App to HomePod

Before getting started, make sure to enable Bluetooth on your iOS device. Settings → Bluetooth. Alternately, swipe up from the bottom of the screen to bring up Control Center. (On iPhone X, swipe down from the top right corner of the screen to access Control Center.) Then, tap on the Bluetooth button to turn it on. Besides, make sure your iOS device is connected to Wi-Fi.

Step #1. First off, swipe up from the bottom to bring up Control Center. On iPhone X, swipe down from the upper right corner on iPhone X to access CC.

Step #2. Now, select audio options icon in the upper right corner of the Now Playing control panel.

Step #3. Next, tap on your HomePod.

Voila! Now, enjoy the music in its full-fledged form.

How to Stop Streaming Third-Party Music Services on HomePod

Once you have had a long run with your favorite third-party music app and don’t want to stream it to the smart speaker, you can easily stop it.

Step #1. Bring up Control Center on your iOS device.

Step #2. Now, tap on audio options button located in the upper right corner of the Now Playing control panel.

Step #3. Next, you need to tap your HomePod.

That’s done!

Now, the music will return to your iPhone. If you wish to continue to jam along, take the full advantage of Apple Music to stream music directly on the voice-based speaker.

Have your say:

As per the latest report, Apple Music currently has 36 million paying subscribers around the world as compared to 70 million subscribers of Spotify.

The tech giant has confirmed that its music-streaming service is growing at a faster pace than Spotify in the United States. The company has further added that it could soon overtake the service in popularity in the country.

Though I’m pretty happy with Apple’s music service, I would be really glad if the company allowed to directly stream even third-party music apps to the voice-enabled speaker. What’s your take on it?

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Spotify’s new app is a Pandora copycat

Spotify is testing a new tool to up the competition with Apple Music by stealing a key feature from one of the oldest companies in the streaming game: Pandora. Stations, a new stand-alone app from Spotify, launched on the Google Play Store in Australia this week allowing users to listen to curated stations without any […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Pandora for Android TV adds premium subscription support, Google Assistant, and more

Pandora went many years without a traditional music streaming option like Spotify or Play Music, but it eventually adde the $ 10 Premium tier that allows you to play whatever tuns you want. However, the Android TV client has been lagging behind. Today, a new version is rolling out that adds support for Premium subscriptions along with a few other features.

Here’s the changelog for Pandora 4.0 for Android TV.

  • Search and play songs, albums, or playlists for any occasion.

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Pandora for Android TV adds premium subscription support, Google Assistant, and more was written by the awesome team at Android Police.

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First Look: Pandora Unlocks On-Demand Listening With Video Ads

Pandora, the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after viewing a 15-second video ad.

So how does it work?

When listeners search for a specific song, album or playlist, or have one recommended to them by Pandora, they’ll have the option to view the ad in order to unlock a Pandora Premium listening session. With these additions, Pandora now offers the best mobile and tablet solution in the market for music-lovers seeking an on-demand listening experience, whether you watch an ad or pay for a subscription.

“Our ad-supported listeners’ top request has consistently been the ability to directly play the specific songs, albums, or playlists they want,” said Roger Lynch, President & CEO, Pandora. “These new features address that need by marrying rewards-based advertising with the best-in-class on-demand experience we’ve created with Pandora Premium. This unrivaled experience will drive listeners to Pandora and drive awareness for Premium, while also creating new opportunities for artists, labels, publishers and advertisers.”

“Pandora continues to deliver product enhancements that create the ultimate music streaming destination for listeners, giving them more of what they want, when they want it,” said Chris Phillips, Chief Product Officer, Pandora. “The ability for our ad-supported users to search and play songs in our Premium product is game-changing not only for listeners, but also for artists and advertisers. For artists, it creates new avenues of promotion by providing fans with direct links to play their music. For advertisers, it offers new ways for brands to build trust and create value for their audience.”

To learn more, click here.

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