Apple CEO Tim Cook: I Don’t Believe in Overuse of Technology

Apple this morning announced the expansion of its “Everyone Can Code” initiative to 70 educational institutions across Europe, and following the announcement, Apple CEO Tim Cook spoke at Harlow College in Essex, one of the schools that will adopt the new curriculum.

The Guardian shared several of Cook’s comments, which covered overuse of technology and boundaries for children.

Cook said he believes there are concepts that can’t be taught using technology, and in many courses, technology shouldn’t dominate.

“I don’t believe in overuse [of technology]. I’m not a person that says we’ve achieved success if you’re using it all the time,” he said. “I don’t subscribe to that at all.”

“There are still concepts that you want to talk about and understand. In a course on literature, do I think you should use technology a lot? Probably not.”

According to Cook, Apple cares about children out of the classroom, a topic that’s notable as Apple investors recently urged Apple to do more to protect children from smartphone addiction.

Apple in early January said in a statement that it thinks deeply about how its products are used and the impact they have on people, including children. Apple takes its responsibility to protect children “very seriously,” and has promised more robust parental controls for iOS devices in the future.

Though he does not have children of his own, Cook says in his own personal life, he “put some boundaries” on his nephew. “There here are some things that I won’t allow; I don’t want them on a social network,” he said.

On the topic of learning to code, Cook spoke passionately, as he has done several times in the past. Learning to code, he says, is more important than learning a foreign language.

Cook said: “I think if you had to make a choice, it’s more important to learn coding than a foreign language. I know people who disagree with me on that. But coding is a global language; it’s the way you can converse with 7 billion people.”

Cook’s full commentary, which covers diversity, coding at an early age, and the importance of the press, can be read over at The Guardian.

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Apple CEO Tim Cook blames social media and technology ‘overuse’ after iPhone addiction criticisms


Speaking in the United Kingdom today regarding Apple’s Everyone Can Code curriculum, Apple CEO Tim Cook briefly addressed the topic of iPhone addiction, seemingly casting blame on social media, and the “overuse” of technology.

“I don’t have a kid,” said the 57-year-old Cook, “but I have a nephew that I put some boundaries on. There are some things that I won’t allow; I don’t want them on a social network.”

A debate has raged over whether smartphones, social media, or a combination of factors is leading children — and many adults — to stay glued to their devices, awaiting text and other communications. Earlier this month, shareholders called for Apple to address what they deemed childrens’ iPhone addiction, and in response, Apple rapidly pledged to enhance iOS’s parental controls.

According to The Guardian, Cook said that he does not “believe in overuse” of technology, noting that “I’m not a person that says we’ve achieved success if you’re using it all the time,” he said. “I don’t subscribe to that at all.”

He also explained that technology should not have a major role in academic subjects where it’s not needed. “In a course on literature, do I think you should use technology a lot? Probably not.”

The comments come ahead of the company’s Q1 2018 earnings on February 1, where Apple is expected to report record-breaking device sales numbers. Apple recently announced plans to inject billions of dollars into the U.S. economy, including product support and manufacturing efforts for the next five years.

Apple – VentureBeat