Valentine’s Day hits, Oscar winners, and other movies on sale in iTunes right now

Apple on Tuesday updated its iTunes Store with new promotions on movies and other content. This week’s deals include several Valentine’s Day hits, Oscar-winning films, and select Marvel and DC movies like Deadpool and the Dark Knight trilogy. Check out the full list below…. Read the rest of this post here

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Apple offers $19.99 bundles, discounts Oscar winners in iTunes Store ahead of the 90th Academy Awards

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In preparation for the 90th Academy Awards in March, Apple has updated the iTunes Store with a variety of discounts for films that have previously won an Oscar, including $ 19.99 movie bundles based on the categories they triumphed within, as well as numerous others available to buy for less than $ 10 each.
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$10 Oscar winners, $20 bundles and other movie deals in iTunes right now

Apple has updated its iTunes Store with deals on Oscar Award-winning films. A number of hits have been discounted to $ 10 and there are several 4-movie bundles that cost just $ 20 for a limited time. Check out the full list below…. Read the rest of this post here

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Oscar nominations 2018: Three Billboards vs. The Shape of Water

The nominees for the 90th Academy Awards were announced early this morning by Girls Trip’s Tiffany Haddish and War for the Planet of the Apes’ Andy Serkis. The nominations hue pretty close to the expectations set by this month’s Golden Globes, with Three Billboards Outside Ebbing, Missouri netting seven nominations (including Best Picture, Best Original Screenplay, and Best Actress). The Shape of Water is the most-nominated film, with 13 nominations including Best Picture, Best Director, Best Actress, and a slew of technical and visual awards. Dunkirk is a close second with eight nods — largely in technical categories, but also for Best Picture and Best Director.

Greta Gerwig’s directorial debut Lady Bird is nominated five times, and…

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A Virtual Reality Film Experience Just Received the First Oscar for VR

Immersion as Art

One of modern cinema’s most accomplished auteurs, Alejandro G. Iñárritu, has just added yet another Oscar to his growing collection of Academy of Motion Picture Arts and Sciences accolades. For the first time in the history of the Academy, a virtual reality film experience has been recognized with an award from the prestigious institution.

The director, known for films like Birdman and The Revenant, has created a conceptual virtual reality (VR) installation, entitled CARNE y ARENA (Virtually present, Physically invisible) at the Los Angeles County Museum of Art (LACMA). The exhibit’s website describes the six-and-a-half-minute piece as an exploration of the human condition of immigrants and refugees.

Based on true accounts, the superficial lines between subject and bystander are blurred and bound together, allowing individuals to walk in a vast space and thoroughly live a fragment of the refugees’ personal journeys.

Iñárritu explains that he used VR to break the established dichotomy of traditional cinema. His use of VR is “…an attempt to break the dictatorship of the frame, within which things are just observed, and claim the space to allow the visitor to go through a direct experience walking in the immigrants’ feet, under their skin, and into their hearts.”

A heart divided between "U.S." and "T.H.E.M." from Alejandro G. Iñárritu's Oscar-winning virtual reality film experience.
Image credit: Alejandro G. Iñárritu

The Academy does not have a specific category for VR, so its board of directors voted to present a special award to Iñárritu. The last time such an award was bestowed was to the groundbreaking animated film Toy Story, which eventually lead to the creation of a specific category for animated films.

Perhaps this bodes well for the medium in the near future. Last year’s Animated Short category featured a nomination for a VR short called Pearl. These events signal a rapidly expanding appreciation for the emerging technology.

Future of Cinema

From the dazzling visual effects of pioneers like Ray Harryhausen, to today’s multimillion-dollar motion capture technologies, filmmakers have readily embraced new technologies. This openness has expanded the capabilities of these artists to tell stories in previously impossible ways. Even more, emerging technologies are not only changing what we’re watching, but also how we consume content.

Silver Logic Labs is a company which uses artificial intelligence to analyze human reactions as they consume media, including movies. The system can generate data based on facial expressions, including micro-expressions, for analysis. This could develop into a powerful marketing tool for the movie business. 

VR, AR, And MR: What’s The Difference? [INFOGRAPHIC]
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Artificial intelligence has also begun to blur the lines of creative expression, joining humanity in creating art. Last year, IBM’s Watson AI created a movie trailer for the science fiction film Morgan. AIs have also been enlisted to write creatively, including a short film starring David Hasselhoff and even an attempt to finish the epic fantasy series A Song of Ice and Fire, the novels on which HBO’s Game of Thrones is based.

Granted, these attempts are not about to win any Oscars or literary award; however, they are indicative of a possible paradigm shift. Humans may not hold their monopoly on creativity indefinitely. In particular, VR is a much more established technology while still being a relatively new medium. We can expect much more innovation through VR, and perhaps many more accolades, in its promising future.

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