Verizon now offering open enrollment for Total Mobile Protection insurance

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Are you a Verizon customer who passed on insurance when you first bought your new smartphone? If so, you’re now getting a second chance at enrolling.

Verizon is now offering open enrollment for its Total Mobile Protection insurance program. Typically you can only enroll within 30 days of buying a new device, but between April 2 and May 31, 2018, anyone can sign up.

Total Mobile Protection costs $ 13 per month for smartphones and smartwatches, $ 10 per month for basic phones and tablets, or $ 39 per month for TMP Multi-Device, which gives you protection for any 3 devices on your account. Additional devices can be added to TMP Multi-Device for an additional $ 9 per month.

As for what you get with Total Mobile Protection, you can get a cracked screen repair as soon as the same day. You can choose if you’d like to have a repair technician come to you, if you’d like to go to a repair location, or if you want to mail your device in.

Total Mobile Protection also includes coverage for loss, theft, and damage, including water damage; coverage for post-warranty defects; next-day devliery and 24/7 claims service; quick reimbursement for cracked screen repair when travelling internationally; and a Tech Coach that can answer questions about your device and the products that it connects to.

Do you have insurance for your smartphone?

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Fortnite is now open to everyone on iOS

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Epic Games’ Fortnite is officially out of beta on mobile, meaning anyone with an iPhone SE / 6S or later running iOS 11 (or an iPad mini 4 / Air 2 or later) can download the game and jump into a match. Epic announced the news on its Twitter feed this morning. Previously, Fortnite on iOS was available in an invite-only beta period, though invites were generously given out and friends were able to invite up to three others to join the free-to-play platform. You can download the game from the App Store here.

It’s been a whirlwind of milestone-breaking and good news for Epic since the beginning of the year, as Fortnite has experienced a meteoric rise in both sales, popularity, and mainstream recognition. (Thanks Drake.) The game’s…

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Google working to open recently-freed wireless spectrum for shared use

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A big chunk of the 3.5GHz spectrum in the US—called Citizens Broadband Radio Service, or CBRS for short—is being opened up for use later this year. Originally used by the US military, the FCC decided in 2015 that the frequencies could be put to better, shared use without obstructing its current applications, like Navy radar. And, according to Bloomberg, Google’s building the systems that will allow for seamless use of these new frequencies.

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Google working to open recently-freed wireless spectrum for shared use was written by the awesome team at Android Police.

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New OnePlus 5/5T Open Beta brings Weather and Gaming mode related changes

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OnePlus has started pushing out a new Open Beta build to its OnePlus 5 and 5T smartphones. Arriving as Open Beta 7 and 5, respectively, the update brings along changes related to Launcher, Weather, and Gaming mode. Starting with Weather-related changes, the accuracy of current location has been improved along with addition of new icons and updated UI. Moving on to Launcher, the update adds a recent search tag in search app section of the app drawer. As for Gaming mode related changes, the release notes say “Network boost in Gaming mode – network priority for gaming App in the…

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‘The Room: Old Sins’ Is Finally Hitting Android on April 19th, With an Open Beta Coming Soon

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Sorry, iOS gaming enthusiasts – I’ve crossed over to join the villainous Carter Dotson on the dark side. After having an iPhone for literally my entire smartphone-owning life, I’ve decided to take the plunge into the unknown and treat myself to a Pixel 2. All things considered, I’m loving it, despite one major flaw: the games. Many high-profile titles are missing from the Google Play store, and while I still have my beloved iPad to make sure I don’t miss out on anything, I find myself wishing I could jump into the likes of Alto’s Odyssey [$ 4.99] on the go. However, today one major Android absence can be crossed off the list. The Room: Old Sins [$ 4.99] was Fireproof Games’ excellent 2018 take on their beloved puzzle series, which we adored in our glowing five star review on its release, and on April 19th Android gamers can finally try out the title too.

The Room [$ 0.99 (HD)] series has been consistently brilliant since its debut on mobile all the way back in 2012, and Old Sins was very much a return to the intimate puzzle-solving of the first two games that made it such a hit with fans. Exploring every nook and cranny of the various dioramas within the game is absolutely fascinating, and the way Fireproof create so much backstory and conjure up an ethereal atmosphere through saying so little is really mobile gaming at its peak. The Room: Old Sins may be the fourth game in the franchise, but it’s an excellent starting point for anyone interested in the concept – even though I’d recommend anyone to go through the previous titles, if just for the fact they’re great too. This Android release has been highly anticipated for months, and it’s good to have April 19th in the diary as a solid release date. Fireproof promise more details on pre-registration and an open beta soon, but until then, head to our forum thread for more discussion on The Room: Old Sins.

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Latest OnePlus 5/5T Open Betas add network priority in Gaming Mode, improved Weather app accuracy, and more

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It’s the end of another month, so OnePlus pushing out new Open Betas to the 5 and 5T shouldn’t be a surprise. While not quite as big of a deal as last time, the latest updates bring some nice minor quality-of-life improvements.

Here’s the changelog:

Launcher
  • Added recent search tag in search app section of the app drawer
  • General bug fixes and improvements
Weather
  • Improved accuracy of the current location
  • Added new icons and updated UI
Gaming mode
  • Network boost in Gaming mode – network priority for gaming App in the foreground

Those of you who still use the stock OnePlus Launcher – I just cannot bring myself to use it over Action or Nova – should appreciate the recent search tag in the app drawer.

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Latest OnePlus 5/5T Open Betas add network priority in Gaming Mode, improved Weather app accuracy, and more was written by the awesome team at Android Police.

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The shady data-gathering tactics used by Cambridge Analytica were an open secret to online marketers. I know, because I was one

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The recently revealed Facebook data “breach” that allowed Cambridge Analytica to get access to millions of users’ worth of Facebook data has been greeted as a shocking scandal. Reporters and readers have been surprised to learn about the ability to gather personal data on the friends of people who install a Facebook app, the conversion of a personality quiz into a source of political data, the idea that you can target marketing messages based on individual psychographic profiles, and the surreptitious collection of data under the guise of academic research, later used for political purposes. But there is one group of people who are mostly unsurprised by these revelations: the market researchers and digital marketers who have known about…

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Apple to open ‘several’ new Japanese stores in 5 years, remodel existing locations

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Apple retail chief Angela Ahrendts this week said the company plans a major Japanese investment that will see the opening of new retail outlets and an extensive renovation of existing locations over the next five years.
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Mark Zuckerberg says he’s ‘open’ to testifying to Congress, fixes will cost ‘many millions’ and he ‘feels really bad’

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In a wide-ranging interview, the Facebook CEO admitted that the social networking giant may have made mistakes in opening up its network so much a decade ago.

While not definitively saying yes, Mark Zuckerberg says he’s “open” to testifying before members of Congress regarding Facebook’s recent privacy scandal involving Cambridge Analytica. The data firm, which worked for Donald Trump’s presidential campaign before the 2016 election, is now embroiled in an ongoing controversy about how it collected user data from the social networking giant without user consent.

In a wide-ranging interview with Recode this afternoon, the Facebook CEO and co-founder said that he would appear before legislators if he was the “right’ one inside the company to give lawmakers information about what happened.

“I’m open to doing that,” he said when asked if he’d testify. “We actually do this fairly regularly … There are lots of different topics that Congress needs and wants to know about, and the way that we approach it is that our responsibility is to make sure that they have access to all of the information that they need to have.”

“So I’m open to doing it if I’m the right [person],” he added. (Note to Mark: You are the right and only person to speak for Facebook at this point in the controversy.)

The worst-case scenario for Facebook would be increased data regulation, which could cripple Facebook’s advertising business that relies on collecting lots of data from its users. Facebook already lost roughly $ 50 billion in market cap this week alone.

Zuckerberg admitted multiple times throughout the 20-minute interview that Facebook had made major mistakes in the building of its social platform — going as far back as 2007 — that ultimately led to Cambridge Analytica’s ability to misuse the personal profile information of some 50 million users. Unlike in his statement posted to his Facebook page on Wednesday, Zuckerberg even apologized.

“We let the community down and I feel really bad and I’m sorry about that,” he said. Earlier, and in this interview, he had called the mistakes a “breach of trust” with its users.

It’s one that Facebook was clearly responsible for. Zuckerberg reflected on these faults in how Facebook was built in the first place, techniques which it also used to grow enormously. The original mistake, he said, was the decision to open Facebook’s data trove so broadly to third-party developers without proper monitoring, which began in 2007 and was turbocharged with his 2008 launch of single sign-on feature called Facebook Connect. The vision was that people would be able to bring their Facebook identity, as well as their friend network, with them into all of the other apps and services they used online.

That wasn’t what people actually wanted, Zuckerberg said he has now come to realize. “Frankly, I just think I got that wrong,” he said, a sentiment that most Silicon Valley moguls are loath to admit.

“There was this values tension playing out between the value of data portability — being able to take your data and some social data, the ability to create new experiences — on one hand, and privacy on the other hand,” he said. “I was maybe too idealistic on the side of data portability, that it would create more good experiences — and it created some — but I think what the clear feedback from our community was that people value privacy a lot more.”

He also regrets how the company handled the original revelation that Cambridge Analytica had collected Facebook user data back in 2015. At the time, the firm gave Facebook a written statement that any data it had collected was deleted, but now Zuckerberg said he wishes Facebook had actually done its own check to confirm that claim.

“At the time it didn’t seem like we needed to go further on that,” he said. “Given what we know now, we clearly should have followed up, and we’re never going to make that mistake again.”

But Zuckerberg did not give any details about why the company did not do those checks, or about why broader monitoring of third-party developers — who in some cases were given vast troves of user information — was so shoddy.

He said Facebook is now trying to go back and check who has user data, although it’s essentially an effort to put the genie back into the bottle. When asked if he could recover some of the data now, Zuckerberg admitted, “not always.”

To help fix what has been broken — Facebook’s famous former motto was “move fast and break things” — Zuckerberg announced earlier today that Facebook will start to investigate if other developers abused its policies in the same way Cambridge Analytica did.

That won’t be easy, Zuckerberg acknowledged.

“The data isn’t on our servers, so it would require us sending out forensic auditors to different apps,” he explained. “We do know all the apps that registered for Facebook, and all the people who were on Facebook who registered for those apps, and have a log of the different data requests that the developers made. So we can get a sense of — what are the reputable companies? What are companies that were doing unusual things?”

Facebook, he said, will try to flag suspect behavior for a deeper dive. “Anyone who either has a ton of data or was doing something unusual, we’re going to take the next step of having them go through an audit,” Zuckerberg said.

How big could the problem be? Pretty big, apparently. Zuckerberg estimated that this process will take months, cost “many millions of dollars,” and include at least basic analysis of the data collection from tens of thousands of apps.

“The conversation we were having internally on this is: Are there enough people who are trained auditors in the world to do the number of audits that we’re going to need quickly?” he said.

Still, in keeping with Facebook’s — and his own — values of trying to remain a neutral platform in an increasingly fractured world, Zuckerberg also reiterated his concern about having too much of his own personal ideology influencing Facebook’s rules and regulations.

“A lot of the most sensitive issues that we face today are conflicts between real values, right? Freedom of speech, and hate speech and offensive content. Where is the line?” he said, sounding more like an ethics student than the billionaire CEO of one of the world’s most valuable and influential companies.

“What I would really like to do is find a way to get our policies set in a way that reflects the values of the community, so I am not the one making those decisions,” Zuckerberg said. “I feel fundamentally uncomfortable sitting here in California in an office making content policy decisions for people around the world.”

“[The] thing is like, ‘Where’s the line on hate speech?’ I mean, who chose me to be the person that did that?,” Zuckerberg said. “I guess I have to, because of [where we are] now, but I’d rather not.”

Now, of course, he might have to.

(Note: Recode will post the entire transcript as soon as it is ready.)


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Fortumo Launches Open Bundling Platform for Co-Marketing

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Recently, mobile technology company Fortumo has launched its bundling platform Trident to the general public. The platform is now available for all digital merchants using co-marketing to sell complementing products as part of one package.

Trident has so far been used by digital merchants to package their services with mobile operators and TV networks.

Now, we’re told that any company can take advantage of the platform’s capabilities in user authentication, service provisioning, payment collection and churn prevention.

“Co-marketing is growing in popularity among companies targeting the same audience with complementing products. The world’s biggest brands are using the approach for user base growth and retention, notable examples being Nike-Apple and Spotify-Hulu partnerships. By opening up Trident, companies get access to a standardized solution for launching these deals and getting better results out of their co-marketing efforts,” explained Martin Koppel, CEO & Co-Founder at Fortumo.

Trident gives merchants the following capabilities:

  • User authentication: identifying users that are eligible for co-marketing campaigns, for example the requirement to be an existing customer of the partner company
  • Service provisioning: activation and deactivation of user access to the services
  • Campaign management: allowing companies to set up campaigns for user base growth, such as free trial access and discounted pricing
  • Payment collection: customer billing through their telco or broadband provider invoice
  • Customer communication: transactional and promotional A2P SMS management
  • Retention management: complex set of tools to re-engage users who are at risk of churning out or have already churned out
  • Analytics: real-time reporting on co-marketing performance, giving merchants the understanding of which partners and promotional mechanisms perform the best

Co-marketing through bundling has become widely popular in the telco industry during the past few years, with mobile operators partnering up with video and music streaming service providers. Fortumo believes the success of these partnerships can be replicated in other industries as well.

“Service providers team up with telcos because they have a loyal user base and the capability to reach those users through their marketing channels. When any digital service is expanding globally, such growth partners are extremely valuable. But it doesn’t just have to be telcos. For example, a video streaming service entering a new market can team up with the largest local daily newspaper and promote its content to their readers. A business magazine can provide more value to their audience by offering access to office software. It’s these kinds of partnerships that we’re aiming to make easy to launch through Trident. As reflected in the name, the platform helps merchants in three important customer lifecycle areas: user acquisition, monetization and retention,” added Martin Koppel.

To learn more, click here.

The post Fortumo Launches Open Bundling Platform for Co-Marketing appeared first on Mobile Marketing Watch.


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