HQ Trivia’s first sponsored games roll out this week from Nike and Warner Bros.

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HQ Trivia, the TV-style game show in an app, is starting to make money. The company this week is rolling out its first sponsored games, including a $ 3 million deal which includes sponsored games from Warner Bros., as well as a sponsored game from Nike, arriving today.

AdAge was the first to report on HQ Trivia’s deal with Warner Bros., which is using the popular live trivia app to promote three movies, beginning with Steven Spielberg’s “Ready Player One.”

According to the report – which HQ Trivia declined to comment on at the time – the overall deal with Warner Bros. is worth $ 3 million, and will include a $ 250,000 jackpot on a sponsored game that promotes “Ready Player One,” airing on Wednesday.

The jackpot would be the largest ever seen on the HQ Trivia app, AdAge noted. (HQ Trivia confirmed this is the case, in an email to TechCrunch.) The biggest jackpot the app had seen until now was the $ 50,000 prize from the game that aired on March 4, 2018, the night of the Academy Awards. The game also saw its peak audience that night, with 2.18 million people logged on at the same time, the company said.

On Sunday evening, Warner Bros. confirmed its sponsorship of a Wednesday HQ Trivia game in a tweet from the “Ready Player One” Twitter account:

Today, HQ Trivia teased another big name sponsor, Nike, in another tweet.

“HQ x Nike Airing 3.26,” is all the tweet said.

Nike confirmed to TechCrunch it will be hosting a surprise game today, on Air Max Day – Nike’s made-up shoe-celebrating holiday.

Nike’s game will offer a $ 100,000 prize pot, along with some sort “prize that money can’t buy” for 100 winners. While neither HQ Trivia nor Nike would provide more information on what that prize may be, folks on Twitter are speculating it’s some sort of special edition shoe to tie-in to Air Max Day.

The Nike game will be a separate, surprise game that airs in addition to its regular games, HQ Trivia tells TechCrunch. Typically, HQ Trivia runs games at 3 PM EDT on weekdays and 9 PM EDT every day.

These sponsored game launches are notable because they represent HQ Trivia’s first serious attempts at generating revenue. But they don’t come as a surprise.

The company has said for some time that it would collaborate with brands as a means of making money. For example, it told Variety in December that the focus with its brand deals would be on enhancing gameplay. And when HQ Trivia recently announced its $ 15 million round of funding, it again reiterated how it would work with brands to sponsor questions or provide bigger jackpots in the future, instead of just running ads.

However, with bigger jackpots, there comes a bigger risk of cheating – something that’s been an increasing concern thanks to the numerous bots that have been built to help people answer questions accurately.

In fact, HQ Trivia recently kicked the remaining players out of a $ 25,000 game, which it followed up by tweeting that moderators kick people out who violate its terms and contest rules. The company never officially confirmed what the players did, but the general consensus is that they were caught cheating.

The HQ Trivia app is a free download on both iOS and Android.

Mobile – TechCrunch

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Spring Apple Watch band collection updates colors, Nike Sport Loop now available to all

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Apple has rolled out its spring 2018 collection of Apple Watch bands including a Hermes color refresh, and the Nike Sport Loop available separately for the first time.
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Apple unveils spring Watch bands, will sell Nike Sport Loop alone

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Apple today unveiled a collection of new Apple Watch bands for spring, focusing heavily on new Sport Loop bands and adding color variations for other models, including deluxe leather Hermès bands. Additionally, Nike’s Sport Loop band will now be sold on its own. Made from fabric and plastic, the standard Sport Loop will be available in Flash…Read More
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Nike teams up with Headspace for ‘mindful’ guided runs

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Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. Starting today, you'll find the first three Headspace audio-guided "mindful" runs on Nike's…
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The Ionic Adidas Edition is Fitbit’s answer to the Apple Watch Nike+

Enlarge (credit: Fitbit)

Those previously on the fence about getting a Fitbit Ionic smartwatch now have a new model to consider.

Fitbit revealed its device collaboration with Adidas today—the Ionic Adidas Edition is a spiced-up Ionic smartwatch featuring an Adidas-made watch face, special wristbands, and the Adidas Train app for runners. Similar to the Apple Watch Nike+ edition, this version of Fitbit’s smartwatch combines all of the features of the original Ionic with exclusive perks developed in collaboration with Adidas that users can’t get on any other Ionic model.

The Adidas Edition’s case is identical to that of a regular Ionic, but the former comes preloaded with a new Adidas-made watch face with the company’s logo at the top, huge block-like numbers for the time in the middle, and a bottom stats row featuring steps taken, current heart rate, and the date. Exclusive bands for the Adidas Edition are available as well, both of which have many small holes along the band’s entire surface. These kinds of perforations allow more air to pass through to the skin, reducing the possibility of skin irritation during long periods of use. These bands are also swim-ready, making them a good option to outfit the Ionic with before tracking a swim.

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apple – Ars Technica

Nike+ Run Club iOS App Updated With New Weekly Challenges Feature

Nike today updated its Nike+ Run Club iOS app with a new Challenges feature that aims to help users stay motivated throughout the week by letting them see how their mileage stacks up against other users in the global Nike running community.

The new challenges appear in the Club section of the app. As of writing there are three challenges to join, including 15K February Weekly Challenge, a 50K March Weekly Challenge, and a 100K March Weekly Challenge. Tapping on one sends you to a summary screen that tells you how many runners are currently participating and how long the challenge runs for.


Tapping on the Join button enrolls you in the challenge, but you can leave it at any time through the challenge overflow menu (the three dots in the upper right corner of the screen). It also looks like you can only participate in challenges if your privacy setting is set to “Friends (social)” or “Everyone (public)”.

Completing challenges earns users achievement badges, similar to those found Apple’s Activity app. In addition to the weekly challenges, Nike says there will also be occasional special Nike Challenges, which sound a lot like Apple’s seasonal/one-off challenges that Apple Watch users will be familiar with.

The Nike app’s last major feature update came in October, when Nike introduced Audio Guided Runs to coincide with the launch of Apple Watch Series 3 models.

The Nike+ Run Club app can be downloaded on the iPhone and all Apple Watch models, but with Nike+ models, there’s an option to launch the Nike+ Run Club app from the exclusive Nike watch faces.

Nike+ Run Club is available from the App Store for free. [Direct Link]

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