Facebook employees are next-level paranoid the company is watching them

A recent Wired profile details the lengths at which Facebook employees are willing to go to ensure the company isn’t monitoring their communications. The piece examines two years of Facebook’s struggles, detailing everything from its Trending Topics debacle, to the dismissal, acceptance, and regret surrounding the hijacking of the 2016 US Presidential Election by Russian operatives. From its beleaguered CEO, to the increasingly paranoid people manning its workstations, one thing is clear: there’s trouble in Menlo Park. What struck me immediately was the lengths some employees felt were necessary in obscuring private information, such as location data, from their employer.…

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New Machine Learning Algorithm Means Next-Level Audience Targeting for Brands

Ogury, the mobile data platform that provides the most comprehensive view of mobile-user behavior globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketers.

This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled accuracy at scale.

It works in three interconnected steps: learn, optimize, share.

Learn: It starts by learning criteria at the start of a client’s campaign – such as the brand website data – to learn from users’ qualified traffic. Ogury’s proprietary algorithm, called Lituus, comes into play by learning from the qualified traffic of the chosen websites and identifying both the discriminant and similar attributes amongst users. After studying this, Lituus builds a targeting matrix composed of hundreds of different criteria.

“Ogury’s new targeting solution offers higher performance at a bigger scale and with increased transparency. Its highly automated process also means minimal human input, which not only saves time during the campaign setup phase but also allows better targeting,” says Christophe Thibault, Chief Algorithm Officer at Ogury. “In the first applications of this new machine learning approach, we have observed up to 50 percent drops in user bounce rate in cost-per-click campaigns and up to 16 percent increases in video completion rates in cost-per-view campaigns over human targeting alone.”

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This QR code backpack is next-level social media

JanSport is dabbling in smart-tech fabric, and they want your backpack to be just as social as you. According to Steve Munn, President of JanSport: “A [backpack is a] place to put something to eat, something to drink and something to wear — [that’s] what’s most important. Now, it becomes potentially an avenue for social interaction.” The backpack is essentially a gigantic QR code. Take a picture of the backpack with your smartphone and access any online information the backpack owner creates. One in six consumers currently own and use wearables and the industry is projected to be worth $ 34…

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