Chanel is partnering with Apple Music to produce a collection of playlists curated by “friends of the house” and inspired by previous runway show soundtracks.
The Sound of Chanel, as the compilation is being called, features a series of playlists curated by a host of the French fashion house’s celebrity fans, including Pharrell Williams, Sébastien Tellier, and Caroline de Maigret.
Pharrell’s playlist, for example, contains tracks from artists like the Talking Heads, Solange, Calvin Harris and Future. De Maigret’s tracklist has songs by a range of more classic artists such as Nina Simone, The Velvelettes, Elvis Presley, and Little Willie John.
There is also a “best of” compilation of previous Chanel runway soundtracks put together by Michel Gaubert, one of the fashion industry’s leading sound designers. It features songs by Khalil, Elton John, Kraftwerk, Daft Punk and Konx-Om-Pax.
Presumably, Chanel will continue to add celebrity-curated playlists to the collection as time goes on. Gaubert’s “Chanel Show” soundtrack is also likely to be continually updated.
The Apple Music partnership is a first for Chanel, though it makes sense considering the fashion house’s focus on music, Vogue points out.
The fashion house’s creative director, Karl Lagerfeld, once said that “music gives color to the air of the moment.” And, together with Gaubert, Lagerfeld has created an impressive series of musically underscored shows.
You can listen to the Chanel compilation on Apple Music, or via the dedicated hub in the iTunes Store.
Apple in Fashion
Though it might be Chanel’s first musical partnership, it’s not the first time that Apple has teamed up with a fashion house for a collaborative project. The company is famous for partnering with the likes of Balmain, Alexander Wang, Hermès, Fendi, and Undefeated to produce exclusive or limited edition products and devices.