Fashion Powerhouse Chanel and Apple Music Debut Runway-Inspired Playlists

Chanel is partnering with Apple Music to produce a collection of playlists curated by “friends of the house” and inspired by previous runway show soundtracks.

The Sound of Chanel, as the compilation is being called, features a series of playlists curated by a host of the French fashion house’s celebrity fans, including Pharrell Williams, Sébastien Tellier, and Caroline de Maigret.

Pharrell’s playlist, for example, contains tracks from artists like the Talking Heads, Solange, Calvin Harris and Future. De Maigret’s tracklist has songs by a range of more classic artists such as Nina Simone, The Velvelettes, Elvis Presley, and Little Willie John.

There is also a “best of” compilation of previous Chanel runway soundtracks put together by Michel Gaubert, one of the fashion industry’s leading sound designers. It features songs by Khalil, Elton John, Kraftwerk, Daft Punk and Konx-Om-Pax.

Presumably, Chanel will continue to add celebrity-curated playlists to the collection as time goes on. Gaubert’s “Chanel Show” soundtrack is also likely to be continually updated.

The Apple Music partnership is a first for Chanel, though it makes sense considering the fashion house’s focus on music, Vogue points out.

The fashion house’s creative director, Karl Lagerfeld, once said that “music gives color to the air of the moment.” And, together with Gaubert, Lagerfeld has created an impressive series of musically underscored shows.

You can listen to the Chanel compilation on Apple Music, or via the dedicated hub in the iTunes Store.

Apple in Fashion

Though it might be Chanel’s first musical partnership, it’s not the first time that Apple has teamed up with a fashion house for a collaborative project. The company is famous for partnering with the likes of Balmain, Alexander Wang, Hermès, Fendi, and Undefeated to produce exclusive or limited edition products and devices.

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Apple Music official digital music partner for 2018 BRIT Awards

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Apple in a tweet on Wednesday announced its role as the official digital music partner of the 2018 BRIT Awards, and took advantage of the position with special ads, Apple Music playlists, interviews and more.
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Apple Partners With 2018 BRIT Awards, Shares New Apple Music Feature and Playlists

Apple today announced on Twitter that it was the official digital music partner of the 2018 BRIT Awards, which is celebrated each year with a major awards ceremony in London.

The 2018 BRIT Awards, which just wrapped up, featured performances from artists like Justin Timberlake, Stormzy, Ed Sheeran, Sam Smith, Liam Payne and Rita Ora, Dua Lipa, and Foo Fighters.


To celebrate the BRIT Awards, Apple has a dedicated section in iTunes and the Apple Music app under “Browse” that highlights music from BRIT Award nominees and winners along with exclusive playlists and album compilations. An exclusive live performance from Rag’n’Bone Man is also included in the Apple Music app.


Stormzy’s Gang Signs & Prayer won the award for British Album of the Year, and Stormzy was also named best British Male Solo Artist. The award for best British Female Solo Artist went to Dua Lipa, and Gorillaz was named the best British Group.

Dua Lipa was named British Breakthrough, and the Critics’ Choice Award went to Jorja Smith. British Single of the Year was Rag’n’Bone Man’s “Human,” Lorde was named International Female Solo Artist, and Kendrick Lamar was named International Male Solo Artist. Billboard has a full list of winners.

The full Apple Music section dedicated to the BRIT Awards is worth checking out if you’re looking for a curated selection of playlists and albums from BRIT Award winners.

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