Nintendo Working on ‘Mario Kart Tour’ Game for Mobile Devices

Nintendo this evening announced that a new mobile game is in the works, and this time the company is planning to bring a major fan favorite series to iOS devices — Mario Kart.

According to Nintendo, a new Mario Kart game called “Mario Kart Tour” is in development. Little is known about the game at this time, but Nintendo says it will be released by March 2019.

Mario Kart is on of Nintendo’s most popular titles, and a Mario Kart mobile game would follow successful mobile versions of games in the Super Mario, Animal Crossing, and Fire Emblem franchises.

Nintendo’s other mobile games include Super Mario Run, Animal Crossing: Pocket Camp, and Fire Emblem Heroes. The company’s first game on iOS devices was Miitomo, which was released in March of 2016. Nintendo this week announced that it plans to shut down Miitomo on May 9, 2018.

Though Miitomo was not a successful venture for the company given its imminent termination, Nintendo’s other games have done better. Nintendo’s smartphone profits reached 11.2 billion yen this fiscal quarter, seeing growth thanks to the recent launch of Animal Crossing: Pocket Camp. The game has generated an estimated $17 million globally.

Nintendo also said back in October that Fire Emblem Heroes is on track to meet its business and profit objectives. Unfortunately, Super Mario Run, Nintendo’s one game that is a paid app rather than free-to-play, had not reached an “acceptable profit point” as of late 2017.

Nintendo says it has “learned a lot” about game development and deployment from Super Mario Run, however, and it is too early to tell whether the new Mario Kart game will be free-to-play or another game with an upfront purchase.

With more than a year to go before Mario Kart Tour launches, we’ll likely learn more about it over the course of the next several months. Given the current example of mobile versions of Nintendo games, it’s unlikely to be a full Mario Kart title, but fans of the series will undoubtedly be looking forward to the debut of a Mario Kart smartphone game.

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Mobile delivers high exit multiples despite broader market slowdown

 In the world of mobile apps, numbers come in two sizes: big and bigger. More than one billion people use Facebook’s mobile app every day. But what about the financial side of the mobile business; specifically, venture investment and returns? By looking at the numbers behind two different ends of the startup life cycle, a reasonable understanding of the mobile market today can be had. Read More
Mobile – TechCrunch

Honor 7X promo comes in partnership with Lords Mobile

The Honor 7X is officially available since December in major European and Asian markets, but starting yesterday it arrives with some incentives. The Huawei subsidiary announced a partnership with Lords Mobile that lets you get gift cards and free cases. Women case • Men case • £75 Gift card Purchasing the Honor 7X with 4 GB RAM and 64 GB storage in the UK will cost £270, discounted from £355. The phone in either Blue or Black arrives with a £75 card that will enable unique Lords Mobile gift pack. There is also a selection of two cases, branded with heroes from the mobile game… – Latest articles

Will Your Mobile UX get Sacked by Bounce Rate Measurability in 2018?

There are always new challenges in the mobile world and as mobile usage continues to dominate almost every business vertical (both native mobile-web), having a testing strategy that can be modified to incorporate new use cases and interfaces is crucial.

Over the next few months I will dive into some of the hot topics and trends in the Digital sphere to look at the horizon. Today we will be talking about the Mobile UX and bounce rate.

Mobile UX will be redefined with measurable bounce rate

“Bounce Rate” is defined as “the percentage of visitors to a particular website/App who navigate away from the site after viewing only one page. Bounce rate is a measurable indicator for engagement and stickiness in almost any digital platform – just not on those pieces of hardware we use the most: Smartphones. Decreasing bounce rate keeps UX experts and other digital leaders busy at all times, as they enhance and optimize the position of page components, customize landing page experience and fitting the digital products to the tastes, interests and behavior of their audience.

Since the dawn of mobile, these smart machines still provide the same lame experience: you use an app and leave your smartphone aside (allowing the screen to be locked). Then, you come back a few hours later and unlock the phone – and the first thing you see is still the last app you were using.

In an age of ‘everything is implementing AI/ML practices’, the apps/screens displayed on smartphones screen still suffer from the poor limitation where they cannot be customized according to the user’s needs or condition.

What is means for you: The Apps you really need, when you need them

Why is bounce rate measurement over smartphones so important? Because smartphones are becoming really smart… in other words: Smartphones will soon actually open and close your apps only when you need/use to consume them. But how is that even possible?

The natural evolution of this pattern might be into the smartphones’ display. As just mentioned, smartphones already know which apps users typically use and when, where the users are when using a specific app and more. Analyzing these patterns should allow the smartphone to know what users want and smartly serve it to the them on any given device unlock.

Ok, I get it. Smartphones are getting smarter & Bounce rate on smartphones will be measurable. What does it have to do with me?

The big deal here is around the ability to distinguish between a bounce from a page/app that was initiated by the smartphone or the user. This is a whole new granular level of bounce rate analysis that will create a new and accurate perspective about UX.

Smartphone initiated bounce (where the page/app are closed) reasons may include:

  1. Incoming call
  2. Popup in the page/app
  3. Device is locked (after a “session” is expired)
  4. User analyzed usage pattern indicates the it can be closed

User initiated bounce (where user intentionally closed the app/page) reasons may include:

  1. Broken UX – there is a functional/UI issue that prevents the user to complete the action in the first page/flow. (example: how many apps’ UI were corrupted with iPhone X???)
  2. User was redirected without true need to view the page/app or opened it by mistake.
  3. User is being distracted by something else (text message, etc.)

This new reality will put a big mirror in front of digital enterprises with regards to their true mobile UX. Smartphone bounce rate (which was not really discussed during the last decade) will become center stage and increase attention on the smallest details of UX that need to be continuously tested.

How to plan my testing to accommodate the different usage patterns?

New questions around environment conditions and user types should be addressed constantly. Digital Enterprises should strive for segmenting their main user groups & interfaces, naming those profiles as Personas which resemble their main characteristics.



Below are the main questions that will help creating these personas:

  1. Where is the app being used? (one/many location) is it being used in a static mode / while walking or maybe during driving? (impacts on which sensors are also used on the device: GPS, Accelerometer, Gyro).
  2. What are the network conditions used (WiFi, 2.5G/3G/4G, Airplane mode)?
  3. Are there any app decencies (any specific app that triggers the use or running in the background)?
  4. What is the main screen orientation of the usage? Are there any changes of the orientation during an average flow?
  5. Which user interfaces are being used (chatbots, physical proximity-based features, biometric authentication such as Touch ID or Facial Recognition, etc.)
  6. Types of Media being consumed (Video, audio, other)


Mobile services consumption is facing a new challenging future. In the near future, we are expected to see a booming focus on measuring and reducing smartphone bounce rate.

which reinforces the need to increase test coverage and test against clear personas.

In my next article I will dive into how testing should be more focused on location intelligence.

Click here to learn more about persona’s and how to test mobile apps under real user conditions

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Here’s everything you need to know about Dissidia Final Fantasy Opera Omnia for mobile

Dissidia Final Fantasy Opera Omnia

It’s that most special of days. There’s a new Final Fantasy game on the App Store. It’s called Dissidia Final Fantasy Opera Omnia, and you’re right, that is a bit of a mouthful. But what is the game? And what are you going to be doing in it?

[Read more]
148Apps » iPhone, iPad, Apple Watch and iPod touch App Reviews and News (RSS Feed) | 148Apps

PCI’s embrace of mobile PIN is a real game changer

When the PCI Council, the group that needs to sign off on all payments from Visa, Mastercard, American Express and Discover, approved last week (Jan. 24) allowing PINs to be entered into smartphones and tablets, it was a huge game changer for both payments and mobile.

Before we delve into the payments implications, let’s be candid about what PCI has done. It is allowing the most sensitive part of a payment card transaction — the PIN authentication — to happen on a device that even the council’s own new regulation acknowledges is highly dangerous and unstable.  

Consider this comment from the standard itself: “There are individual components of a software solution where there is limited control — for example, the underlying mobile device hardware platform and operating system. Given that these are COTS [mobile] devices, there is an assumption that these components — e.g., COTS operating system, configuration of hardware components of a phone, etc. — are unknown or untrusted. It must be assumed that an attacker has full access to the software that executes on any unknown or untrusted platform, where that software may be a binary executable, interpreted bytecode, etc., as it is loaded onto the platform.”

To read this article in full, please click here

Computerworld Mobile

Will More Mobile Giants Step Up For Renewable Energy Commitment?

This week, Green America congratulated T-Mobile on being the first telecom company in the U.S. to adopt the RE100 pledge, the company’s commitment to move to 100 percent renewable energy by 2021.

T-Mobile is the first of the big four telecom companies in the United States to make such a pledge.

Green America’s “Hang Up on Fossil Fuels” campaign, which started in 2017, focuses attention on the enormous amount energy used by the telecom sector and the fact that the biggest companies get the vast majority of their energy from fossil fuels. The telecom sector in the U.S. uses as much energy as 3 million households.

T-Mobile CEO John Legere released a video directing people to support Green America’s campaign and challenging AT&T and Verizon to match its commitment to 100 percent renewable energy. Check it out here.

“This is a game-changer within the telecom industry, which has lagged behind other sectors in making commitments to clean energy,” said Todd Larsen, executive co-director of consumer and corporate engagement at Green America. “T-Mobile is making it clear that it is entirely possible for telecom companies, with their massive energy use, to make a 100 percent clean energy commitment. AT&T, Verizon and Sprint should all make similar commitments.”

“Consumers who care about the climate now have an environmentally conscious option when choosing a cell phone provider. They can support a company that is making an unprecedented 100 percent clean energy commitment,” said Beth Porter, program director for Green America. “People should not have to choose between using their phones to text and tweet, and protecting the planet. If T-Mobile’s announcement helps move the entire industry to 100% renewable energy, we won’t have to make that choice.”

Green America is calling on AT&T and Verizon, the two largest telecom companies in the U.S., to increase their renewable energy use to 100% by 2025, and will be issuing a report on the industry titled “Clean Energy is Calling” in February that will track the progress of the four largest companies in the sector – AT&T, Verizon, Sprint, and T-Mobile – in adopting clean energy and energy efficiency measures, and reducing their greenhouse gasses overall.

The post Will More Mobile Giants Step Up For Renewable Energy Commitment? appeared first on Mobile Marketing Watch.

Mobile Marketing Watch

SoftBank buys into Line’s mobile service in Japan

 SoftBank is partnering up with messaging app Line to help develop its Line Mobile telecom service. Line announced that it has agreed to allow SoftBank to take a 51 percent in the business via an issuance of new shares. The deal is expected to close by March. From the documents, its mobile business is valued at around $ 15 million (1.7 billion JPY) but a company spokesperson told TechCrunch… Read More
Mobile – TechCrunch

Cake is a new mobile browser with swipeable search

A new browser aims to take on the likes of Chrome and Firefox, but only on your phone. Cake, which has picked up a big pile of venture capital, has just launched on Android today. The developers say it’s a faster and more convenient browsing experience because it was conceived of and built entirely for mobile. Is it? You can find out now.

Cake is heavily focused on search, but you can enter URLs as well.

Read More

Cake is a new mobile browser with swipeable search was written by the awesome team at Android Police.

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