Final Fantasy XV’s mobile version is a perfect introduction to the series

Square Enix has done an enormous amount of work over the last decade to turn Final Fantasy XV into more than just the latest game in the series. It’s been a spectacle: first announced as a spinoff of Final Fantasy XIII, it later rebranded as a new entry entirely. An entire event was planned around its release date reveal. Its story has been padded and polished with supplementary movies starring Game of Thrones actors and anime. And though the game launched in 2016, Square Enix continues to release content for it, in the form of new story episodes and even a multiplayer mode.

That’s part of what makes Final Fantasy XV Pocket Edition — not a straight port of the game, but not quite a remake either — less peculiar than it sounds. The mobile…

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Verizon adds 500MB plan for $30/month, 3G mobile hotspot to Prepaid Unlimited plan, and $5/day prepaid Travel Passes

Cash For Apps: Make money with android app

Verizon has just announced a couple of changes to its network, including a new 500MB plan for $ 30, the addition of 3G mobile hotspot to Prepaid Unlimited, and Travel Passes for prepaid users that’ll make visiting Mexico and Canada a little bit easier. This news comes after last month’s addition of 500MB of LTE per day to Go Unlimited customers in the same two countries.

Basically, there are three main updates here.

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Verizon adds 500MB plan for $ 30/month, 3G mobile hotspot to Prepaid Unlimited plan, and $ 5/day prepaid Travel Passes was written by the awesome team at Android Police.

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First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF

Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF).

“Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers,” a provided statement explains.

Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and latency requirements. As a member of CAAF, Headway will work alongside other anti-fraud innovators to develop modern solutions and educate on the dangers and impact of ad fraud.

Company COO Luis Barragué is thrilled with the membership and Headway’s future in fraud protection and management, per the shared news.

“Since day one, quality and transparency has been a top priority for Headway. We invest heavily in internal technology development, aimed at analyzing more than 6,000 requests per second and detecting suspicious patterns,” Barragué tells us. “We feel proud being recognized by Adjust and look forward to taking an active role in the CAAF. We know that fighting fraud is not easy, but we’re confident that our long-term commitment will help mobile advertisers and disincentivize fraudsters.”

“CAAF creates a community to fight fraud in the mobile advertising industry,” Barragué adds. “We work together to drive research, promote transparency, and create standards which educate marketers to protect themselves from fraud. We are pleased to see the supply side take on a more active role in this endeavor and welcome the newest members, like Headway, that are joining us,” adds Andreas Naumann, Senior Director of Fraud and Compliance at Adjust.

The Headway team will be at the upcoming Mobile World Congress in Barcelona from February 26th to March 1st, 2018.

The post First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

The Go Mic Mobile Is a Powerful Recording Studio on the Go

At this year’s CES in Las Vegas, I recorded videos live from the show floor, using the Go Mic Mobile ($ 249.99) from Samson. It was a great way to feel like I had a full mobile recording studio with me, when I was really all alone! 

Related: Bluetooth Speaker: Logitech MX Sound Review

The kit includes a professional quality microphone that connects wirelessly to the included receiver. The receiver plugs in to numerous devices using a digital or analog connection, including Lightning for iOS devices or microUSB for Android. There is also a port for charging both the receiver and the connected phone simultaneously. You can also connect a headphone to make sure audio is being recorded as desired.

My only complaint is how the receiver clamps on to the smartphone. Since I was using a selfie stick at the same time and they both try to clamp on in the same manner, it was a little unsteady. Next time, I might want to connect the receiver to an iPhone case using some industrial-strength velcro instead. Other than that, the Go Mic Mobile was a really great way to record professional audio with wireless freedom.

Pros

  • Professional-quality microphone
  • Wireless freedom
  • Numerous connection options (digital and analog)
  • Works with iOS, Android, and DSLR cameras
  • Charges while in use

Cons

  • Clamp mechanism could be more flexible

Final Verdict

If you are looking for a recording accessory, look no further. The Go Mic Mobile from Samson should meet your needs. 

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Navigating the Future of Location-Based Mobile and Media

The following is a guest contributed post by Amy King, Director of Product Marketing at Valassis Digital.

Marketers have long seen the value of location intelligence and data as it helps them get a much deeper understanding of their consumers – how they live, work, shop and travel on a daily basis.  Location-based data gives them a front row seat into their consumers’ everyday lifestyle, giving brands a more accurate view of shopping preferences as well as the products and services they most desire.  As location data has improved, marketers are increasingly using it to target digital advertising, becoming even more effective and efficient with their media and marketing spending.

But marketers are still facing an obstacle to success as inaccurate data can compromise the considerable value and potential of location intelligence.  Some marketers are not aware they are working with faulty data as they sift through inaccurate and fragmented views of consumers.  Fortunately, new innovations have solved this problem and the future of location-based data looks very promising.

In 2018, we will see three important ways that location-based mobile and media will evolve and continue to improve over the next several years:

The accuracy of location data will improve

Marketers leveraging location data may have had some concerns about fraudulent or inaccurate data due to a variety of factors including weak cell phone tower signals, centroid applications, or false IP data.  Many marketing technology providers have not been transparent enough with where their location data comes from and what they do to ensure their data is accurate. As location data use increases, providers must work harder to filter out the bad signals. At Valassis Digital, for example, our data science teams build filters that remove over 40 percent of the 31 billion location data points we see each day to ensure that our clients see and respond to real location signals and can ignore the noise.

In 2018, we will see advanced location data providers continue to evolve to eliminate inaccurate data that prevents marketers from wasting location-targeted impressions on the wrong consumer.

More data sources will contribute to complete the view of consumer location

As brands increasingly view location behavior as vital to truly understanding the complete consumer journey, they will apply more observed real-world data.  To tightly connect the online and offline consumer journeys in a more meaningful way, they will apply location data when determining the right mix of online marketing strategies that will result in more real-world purchases.

By gathering, filtering and connecting more consumer online data with consumer location data – the union of people and place – brands will have a huge advantage as they personalize marketing strategies and offers to the behavior and buying preferences of their consumers.

Location data will enable even better personalization for improved results

Retailers and CPG brands will leverage location intelligence to better understand the relationship between their advertising efforts and the bottom-line impact of making a purchase.

Right now, we are collaborating with a major personal care manufacturer to use location data to find areas where consumers live near the desired retailer and over-indexed for purchasing the product category.  We will soon use the location data while the campaign is in flight to optimize toward consumers living near stores experiencing higher sales lift. And we plan to analyze both store-level sales and foot traffic lift after the campaign to better understand the real impact of the digital ads.

We know this will result in a more effective campaign with more efficient media spend because we recently did this with a major on-the-go rice brand.  After using location and consumer preference data to identify the consumers most likely to purchase in a specific geographic area, the brand realized a 6 percent featured product sales lift, over 4 percent portfolio sales lift and an extra $ 55,000 in total incremental sales in just two weeks.  We also helped their key national retail chain increase foot traffic by over 4 percent with a total of 64,709 incremental visitors.  The accurate data helped us identify consumers who were ready to buy because they were either past purchasers of pasta or frequent shoppers at the national retail chain or had previously expressed an interest in on-the-go meals, cooking and comfort food.

Moving forward, progressive brands and marketers will increasingly embrace the power of location-based mobile and media strategies to not only better understand and ultimately predict consumer behavior and shopping preferences, but also dramatically increase foot traffic and overall sales, both online and in-store.  Not only will this help them dramatically increase market share and strengthen their brand, it will also help them guarantee a far better shopping experience for their loyal consumers now and in the future.

The post Navigating the Future of Location-Based Mobile and Media appeared first on Mobile Marketing Watch.


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