Facebook fined $33 million for failing to help Brazilian authorities 

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Facebook has had a contentious relationship with Brazilian authorities, and its WhatsApp messenger has suffered multiple service bans for failing to cooperate. Two years ago, a court froze around $ 6 million of the company's cash after it didn't hand…
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Apple Music Now Has 40 Million Subscribers

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Apple Music has been tallying up paid subscribers on a regular basis ever since its debut, and now Apple can say it’s reached a pretty big milestone. Continue reading
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Facebook: Cambridge Analytica may have had up to 87 million users’ data

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Facebook is continuing to strengthen its data policies amid the Cambridge Analyica scandal, and today the company provided an update to its plans. In a blog post, CTO Mike Schroepfer revealed that Facebook information of up to 87 million people — mo…
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Apple Music surpasses 40 million paid subscribers

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Apple Music has surpassed 40 million paid subscribers, according to Apple content director Steven Huon. That’s up at least 2 million from the latest number shared on March 12 by SVP Eddy Cue, during a SXSW conference…. Read the rest of this post here


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Apple Music hits landmark 40 million paid subscribers

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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Apple Music has swelled to 40 million subscribers, according to a Tweet noting the occasion by the company’s content director in France, Steven Huon.
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Apple Executives Receive Stock Worth Up to $22 Million as RSUs Vest

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Seven Apple executives this week received major stock awards after restricted stock units or RSUs awarded in 2014 and 2015 vested.

Apple issues RSUs to its executives as bonus compensation, with the restricted units vesting after a set period of time as long as the employee stays with the company.


Phil Schiller, Dan Riccio, Jeff Williams, and Eddy Cue all received 130,117 shares, worth more than $22 million at Apple’s current price per share. Luca Maestri, Angela Ahrendts, and Craig Federighi all received ~77,000 shares.

Shares received by each were originally awarded on March 3, 2014; October 17, 2014; and October 5, 2015, with Riccio, Williams, Cue, and Schiller receiving stock from all three dates and Maestri, Ahrendts, and Federighi receiving stock from the October awards. The March 2014 award has now fully vested for employees who received it, while employees who received the other two rewards will see additional shares vest on April 1, 2019 and April 1, 2020.

A portion of each award was withheld by Apple to satisfy tax withholding requirements on vesting of restricted stock units.

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Apple executives reap payouts of up to $22 million as restricted stock units vest

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

As reported in new filings with the U.S. Securities and Exchange Commission today, a handful of top Apple executives today received large stock awards due to the company’s continued strong performance.

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New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018

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This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across multiple verticals, regions and platforms.

Alarmingly, the report shows that ,obile app marketers were exposed to 30% more fraud in Q1 2018, reaching $ 700-$ 800 million worldwide.

Other key findings of the report include:

  • The share of fraudulent installs has grown by 15%, tainting 11.5% of all marketing-driven installs.
  • Bots have replaced device farms as the most popular form of attack, responsible for over 30% of fraudulent installs.
  • Shopping, gaming, finance and travel apps are the hardest hit.

To learn more, check out the full report here.

The post New AppsFlyer Report Points to $ 700-$ 800 Million Lost to Fraud in Q1 2018 appeared first on Mobile Marketing Watch.


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Self-care startup Shine raises $5 million Series A

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Shine, an early arrival in market now teeming with self-care apps and services, has closed on $ 5 million in Series A funding, the company announced today, alongside the milestone of hitting 2 million active users. The round was led by existing investor by Comcast Ventures with betaworks, Felix Capital and The New York Times also participating.

The investment comes roughly two years after Shine launched its free service, a messaging bot aimed at younger users that doles out life advice and positive reinforcement on a daily basis through SMS texts or Facebook’s Messenger.

At the time, the idea that self-help could be put into an app or bot-like format was still a relatively novel concept. But today, digital wellness has become far more common with apps for everything from meditation to self-help to talk therapy.

“We’re proud that we were part of the catalyst to make well-being as am industry something that is so much more top-of-mind. We really sensed where the world was going and we were ahead of it,” says co-founder Naomi Hirabayashi, who built Shine along with her former DoSomething.org co-worker Marah Lidey. The founders had wanted to offer others something akin to the personal support system they had with each other, as close friends.

“Marah and I are both women of color, and we created this company from a very non-traditional background from an entrepreneurship standpoint – we didn’t go to business school,” Hirabayashi explains. “We saw there was something missing in the market because wellbeing companies didn’t really reach us – they didn’t speak to us. We didn’t see people that looked like us. We didn’t feel like the way they shared content sounded like how we spoke about the different wellbeing issues in our lives,” she says.

The company’s free messaging product, Shine Text, was the result of their frustrations with existing products. It tackles a timely theme every day in areas like confidence, productivity, mental health, happiness and more. And it isn’t just some sort of life-affirming text – Shine converses with you on the topic at hand using research-backed materials to help you better understand the information. It’s also presented in a style that makes Shine feel more like a friend chatting with you.

The service has grown to 2 million users across 189 countries, despite not being localized in other languages. 88 percent of users are under the age of 35, and 70 percent are female.

Shine attempted to generate revenue in the past with a life-coaching subscription, but users wanted to talk to a real person and the subscription was fairly steep at $ 15.99 per week. That product never emerged from testing, and the founders now refer to it as an “experiment.”

The company gave subscriptions another shot this past December, with the launch of a freemium (free with paid upgrades) app on iOS. The new app offers meditations, affirmations, and something called “Shine Stories.”

The meditations are short audio tracks voiced by influencers that help you with various challenges. There are quick hit meditations for recentering and relaxing, those where you can focus on handling a specific situation – like toxic friendships or online dating – and seven-day challenges that deal with a particular issue like burnout or productivity.

Affirmations are quick pep talks and Shine Stories are slightly longer – around five minutes-long, and also voiced by influencers.

“The biggest thing is that we want to meet the user where they are – and we know people are on the go,” says Hirabayashi. “You can expect a lot more to come in the future around how we combine this really exciting time that’s happening for audio consumption and the hunger that there is for audio content that’s motivational and makes you feel better.”

Asked specifically if the company was considering a voice-first app, like an Alexa skill, or perhaps a more traditional podcast, Hirabayashi said they weren’t yet sure, but didn’t plan on limiting the Shine Stories to a single platform indefinitely. But one thing they weren’t interested in doing in the near-term was introducing ads into Shine’s audio content.

The Shine app for iOS is a free download with some selection of its audio available to free users. Users can unlock the full library for $ 4.99 per month, billed as an annual subscription of $ 59.99, or $ 7.99 per month if paid monthly.

The founders declined to offer specifics on their conversions from free to paid members, but said it was “on par with industry standards.”

With the Series A now under its belt, Shine plans to double its 8-person team this year, launch the app on Android, continue to grow the business, including potentially launching new products.

Now the question is whether the millennials are actually so into self-care that they’ll pay. There are some signs that could be true – the top ten self-care apps pulled in $ 15 million last quarter, with meditation apps leading the way.

“We’re dominating the self-care routine of millennial women right now and we want to keep doing that,” Hirabayashi says.

 

Mobile – TechCrunch

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Smugglers Used Drones to Move $80 Million Worth of iPhones in China

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Chinese customs officials in Hong Kong and Shenzhen province closed in on a band of criminals who were allegedly using drones in a bid to smuggle thousands of refurbished iPhone models, according to a Reuters report. The Legal Daily reports that the highly-calculated operation’s value hovered somewhere around 500 million yuan ($ 79.8 million) worth of […]
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