Industry First Mixed Reality Marketing Summit Coming in September

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Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, is launching the marketing and advertising industry’s first ever Mixed Reality Marketing Summit.

Created by the founders of the EXMA and Hispanicize events, Fernando Anzures and Manny Ruiz, respectively. The groundbreaking summit will take place in New York City’s PlayStation Theater on Thursday, September 6.

From the official release emailed to MMW:

The summit’s first round of speakers includes a world-class line-up of leaders impacting how brands are approaching mixed, augmented and virtual reality, including: Brett Leonard, award-winning filmmaker and director of “Lawnmower Man”; Joanna Popper, Global Head of Location Based Entertainment, HP; Rori Duboff, Managing Director Content Innovation – Extended Reality, Accenture; Dorothy Dowling, CMO, Best Western Hotels and an early adopter of AR marketing strategies; Gabriele Corcos, celebrity chef and immersive entrepreneur; Chris Bobotis, Director of Immersive, Adobe; Amber Osborne (Forbes #2 Social CMO), CMO, Doghead Simulations; and Tanya Laird, Founder and CEO, Digital Jam. The Mixed Reality Marketing Summit will be emceed by Stewart Rogers, Director of Marketing Technology at VentureBeat.

“In the age of mixed reality and spatial computing, companies like Magic Leap, are unveiling technologies that will quickly become mainstream and will upend the marketing industry as we know it,” said marketing futurist Cathy Hackl, partner at Mixed Reality Ventures and co-author of “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications”. “Our summit will help brands get ahead of the curve with practical, impactful and actionable ways to master marketing’s new reality today.”

Registration information is available here mixedrealitymarketingsummit.com.

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CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar

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Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising Bureau (IAB) UK event, the Performance Marketing Trends Seminar.

Held in London on Wednesday, March 28 from 1-5 p.m. local time, the seminar will focus on the latest insights, innovations and ideas shaping today’s digital marketing ecosystem. The Performance Marketing Trends Seminar is free to IAB members, advertisers and agencies.

Registration information is available at: https://www.iabuk.net/events/register/30112.

As a sponsor of this event, CAKE will present a keynote session titled, “The Path to Purchase: Measuring Your Customer’s Journey.” Elizabeth D’Arcy-Potts, CAKE’s Joint Managing Director, EMEA, will lead the presentation. She will share tactics, technologies and strategies that marketers can use to transform campaign performance data into insights for successfully allocating and optimizing advertising spend.

Topics D’Arcy-Potts will cover include:

  • Why multi-touch attribution matters
  • The benefits of removing data silos that lead to incomplete views of marketing performance
  • How to turn customer journey insights into tangible action and campaign success

“Customer journey analytics are a game changer for today’s marketers,” said Santi Perini, CAKE President and Chief Operating Officer of Accelerize. “They need to make the best decisions possible about how to maximize their budgets across multi-channel digital campaigns. We look forward to joining the IAB UK to discuss some of the biggest trends shaping the industry and to sharing CAKE’s holistic approach to tracking, measuring and optimizing performance marketing campaigns.”

The recent IAB and PwC Online Performance Marketing (OPM) study revealed the ongoing, rapid success of this market in the UK. The report concluded that advertisers spent £1.578 billion on Performance Marketing throughout 2016. This resulted in a return of £12.30 for every £1 spent.

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First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index

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As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA SMARTIES Business Impact Index for both Global and North America markets.

The Business Impact Index is the world’s only ranking of the marketing industry’s top agencies, marketers, brands and technology providers delivering the highest level of business impact through mobile-first campaigns.

“As demands placed on brands are higher than ever, it is critical that marketers and their agencies understand the true impact campaigns have against marketing objectives, both on an individual basis as well as their cumulative efforts,” says Sheryl Daija, Chief Strategy Officer, MMA. “The SMARTIES Business Impact Index forces focus on what ultimately matters, overall business growth. With this expansion to the SMARTIES program, which already identifies and recognizes the most innovative mobile campaigns, the Index now benchmarks what success looks like and the SMARTIES Case Study Hub gives our membership the most comprehensive body of leading work that inspires, guides and informs future advances in mobile marketing.”

The methodology for the MMA SMARTIES Business Impact Index was developed in close collaboration with WARC, the global authority on advertising and media effectiveness. The rankings leverage the finalist and winner data from the previous year’s (in this case 2017) SMARTIES Awards programs across the globe using a proprietary methodology to determine the business impact, assigning points to campaigns and the organizations.

“We were happy to partner with the MMA and lend our expertise to produce a benchmark and guidance to the industry for what matters in the emerging mobile marketing space,” says David Tiltman, Head of Content at WARC. “The MMA SMARTIES Business Impact Index will show what work is making the most impact, which agencies are leading the pack and driving change, and what success in mobile looks like.”

The 2018 SMARTIES Awards is now open to accept entries. For more information or to submit work for consideration, visit http://www.mmaglobal.com/smarties2018.

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Vibes Comments on D.C. Circuit Overturning Restrictive Mobile Marketing Rules

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Last week, in the federal case ACA International v. Federal Communications Commission, the D.C. Circuit Court of Appeals overturned key elements of a 2015 ruling that handcuffed mobile-first brands. As the only mobile engagement solution leader who petitioned for the appeal, Vibes is pleased with the court’s decision and expects that innovation in mobile marketing will surge as a result.

In 2015, the FCC released an omnibus order that attempted to clarify some rules of the Telephone Consumer Protection Act (TCPA). In practice however, the clarifications created even more confusion, and over-reached in areas that significantly impacted mobile marketing innovation. The FCC order exposed mobile-first brands to huge penalties, even when making opt-in marketing or business calls and texts that consumers valued and requested.

“This is a big win for mobile marketers who are legitimately obtaining consent and providing wanted communication to their customers,” said Jack Philbin, co-founder and CEO of Vibes and Chair Emeritus of the Mobile Marketing Association. “We appreciate the response and support from the D.C. Circuit of Appeals, which maintains a realistic view of today’s business landscape where consumers want to hear from and interact with their favorite brands – not to mention their bank, their insurance provider, their gym, etc. – all on their mobile phone.”

Vibes, a leading mobile engagement platform company, appreciates FCC Chairman Ajit Pai’s support of this decision, as well as the support of Commissioner Michael O’Reilly and Commissioner Brendan Carr. Vibes would also like to thank the National Retail Federation, National Restaurant Association, National Association of Drug Stores, and CTIA – The Wireless Association for submitting written support to the court.

On April 26, 2018, at 1pm CT, the Vibes team and Jennifer P. Bagg, expert TCPA attorney from Harris, Wiltshire & Grannis, LLP, will host a webinar to provide thoughts on the impact of this decision on mobile marketing programs. Click here to sign up for the webinar.

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CleverTap Sets Sights on Best-of-Breed Mobile Marketing Solutions

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Source: Pexels https://www.pexels.com/photo/bag-electronics-girl-hands-359757/CleverTap, an intelligent mobile marketing automation solution, announced this week that it is expanding its Partner Ecosystem.

According to a statement emailed to MMW, partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing.

As part of the CleverTap Partner Ecosystem, partners can expand their mobile offerings and provide differentiated value to their customers. The ecosystem enables partners to amplify brand presence, expand target market, and drive revenue by acquiring users from new markets.

With a partner ecosystem comprised of download attribution, email and SMS message delivery, customer CRMs, marketing agencies, and more, marketers will have a lot of data available to solve holistic problems. By building a favorable and supportive breed of mobile offerings, CleverTap strives to enable personalized omnichannel marketing strategies across the entire user lifecycle.

“At CleverTap we aim to empower mobile marketers to craft incredible customer experiences for their users,” says Almitra Karnik, Head of Marketing at CleverTap. “A connected marketing stack is key to creating omnichannel experiences across each stage of the user adoption curve. With this ecosystem of mobile solutions, we want to set marketers up for success — from attribution and onboarding to engagement and monetization to reducing churn.”

CleverTap is confident that by working together, its Partner Ecosystem can solve the complex challenges that modern marketers experience every day.

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The Largest Digital Marketing Conference in the World Returns this November

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DigiMarCon World 2018 Digital Marketing Conference will be held Online from November 27th to 29th, 2018, available live stream and on-demand.

According to the formal announcement, it is the largest Digital Marketing Event in the World and will be attended by thousands of Digital Marketing Professionals.

Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, the DigiMarCon World 2018 program has been specifically designed to help attendees develop their audience.

“Immerse yourself in topics such as digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!” a provided email reads.

Organizers say that at DigiMarCon World 2018, conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your agency / team / account to even greater success.

“There is so much happening in the digital marketing space right now today’s business owners, entrepreneurs, marketing executives, and designers need one resource that covers it all,” says Aaron Polmeer, Event Organizer. “Our conference accomplishes that – bringing together some of today’s top digital marketing minds all less than one roof for three action-packed days. It really is a can’t-miss event for anyone seeking insight into digital and social media marketing!”

To learn more, click here.

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SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing

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On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing.

With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders and notifications to increase engagement, usage and brand awareness.

TeleSign’s SMS app allows anyone to build real-time communications into new or existing web and mobile applications, and scale their usage as needed. These messages can take the form of alerts, reminders, notifications, invites, two-way communications, promotional campaigns, and other marketing messages sent directly from TeleSign’s SMS add-on within Dynamics 365. This differentiated customer experience leads to increased user engagement, higher satisfaction rates, stronger customer lifetime values (CLV) and faster growth.

“It’s projected that 80 percent of business will be communicating with customers via cloud communications by 2020,” said Aled Miles, Chief Executive Officer at TeleSign. “Microsoft Dynamics 365 customers now have the power of TeleSign SMS to easily add messaging capabilities and connect with their customers the way they want to be engaged.”

Sona Venkat, General Manager, Microsoft Corp. added, “We’re excited to have TeleSign offer businesses the ability to provide timely, personalized information to their users via SMS, enhancing the customer journey and enabling digital transformation. We’re confident these scenarios will drive tremendous value for our mutual customers.”

With TeleSign’s SMS app, Dynamics 365 for Marketing customers can communicate more effectively with their audiences and provide a critical customer touchpoint throughout their lifecycle using SMS.

To learn more about TeleSign and its communications offerings, click here.

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Does The New G5 Intelligent Marketing Deliver?

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MMW has learned that G5’s Intelligent Marketing Cloud is now available for Real Estate Property Management Marketers nationwide.

Designed for multifamily apartments, self storage properties, and senior living communities, the G5 Intelligent Marketing Cloud integrates marketing functions on one platform, enabling Marketers to see what’s happening across their entire real estate portfolio in real time.

By capturing and storing marketing information in one data warehouse, Marketers can amplify their impact by making informed decisions about their marketing strategies, optimizing campaigns, and managing marketing costs more closely. Using new artificial intelligence technologies, it is now possible to optimize both the marketing experience and campaign management to achieve highest ROI while delivering results at the lowest cost.

“Our vision is that all aspects of multichannel marketing will be optimized using the vast amounts of data available through our platform, and taken to new dimensions using artificial intelligence technology that delivers new experiences in real time – while improving our clients’ ROI,” says Dan Hobin, CEO of G5. “Our clients will see continued improvements in real estate marketing as we expand our use of artificial intelligence throughout the real estate marketing cycle.”

G5’s approach is to ensure that all marketing data across digital advertising, search engine optimization, web, mobile, reputation and social are integrated into one data hub across the entire platform. In this manner, both historical and real-time data are used to understand and predict customer journeys and campaign effectiveness. Campaigns can be updated and optimized continuously, rather than looking in the rear-view mirror on antiquated results from previous quarters.

The G5 Intelligent Marketing Cloud is available now.

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Boelter Aims to Simplify Restaurant Marketing

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The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing.

The app, designed to help independent restaurants drive customer engagement and traffic, builds on mobile application technology Boelter gained when it acquired Anchor 5 Digital last year. Boelter will introduce the app at next week’s Midwest Foodservice Expo.

“We’re not just providing our customers digital marketing technology, but also decades of Boelter foodservice expertise,” said Eric Boelter, president of the Boelter Companies. “With Boelter Blue, we’ve made it easy for restaurants to reach and engage customers so they can focus on what they do best – preparing great food and entertaining guests.”

Boelter Blue customizes and sets up each restaurant’s app. Then with just a few clicks, Boelter Blue customers can pre-set or send on-the-go messages and photos directly to customers’ phones and connect customers to existing online services including reservations, menus, ordering, delivery, and loyalty programs. The app includes an easy-to-navigate dashboard so restaurants can measure real time results and trends to see how they’re doing.

“What sets this apart is our service extends well beyond launching the app,” said Dan Holen, co-founder, Boelter Blue. “To help our customers stay top-of-mind, it’s important we help them deliver the right marketing content, at the right time, to further entice customers through the doors.”

According to the National Restaurant Association, nearly a third of consumers say technology influences their decision on where to dine out or order delivery/take-out. It’s certainly made a difference for some of Boelter Blue’s initial users.

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Briz Media Group Launches a New Twist on Influencer Marketing

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Briz Media Group, formerly named dbray Media, announced Friday morning the formation of Connectors, a network of the some of the “best and brightest” influencers and power players in the communications and marketing industries.

MMW has learned that these high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general. Agency changes include a new logo and website that better reflect the broad scope of the agency’s work and capabilities across a number of industries, including martech, adtech, digital, cryptocurrency, and telecoms, among others. Through Briz Media Group’s Connectors, companies have access to industry power players who can make connections to propel a business to the next level. Connectors can also help advise companies on key business initiatives—from raising capital to the best route to successful exits.

“Connectors is Briz Media Group’s stake in the ground as leaders in the marketing and communications industries,” said David Bray, founder & Chief Executive Officer (CEO) of Briz Media Group. “To own a category, you need to be a leader— to be intimately linked to that category and define it.”

Melody Wolff, Chief Everything Officer at Briz Media Group, added, “Companies are still grappling with understanding how to utilize technology to effectively communicate with their customers. It is incumbent upon us, as communications professionals, to be up to speed on the latest developments in the market so we can fill in the gap and advise clients. We look forward to introducing customized, industry-specific networks that companies can use to bring new, fresh concepts to their own industries.”

To learn more, click here.

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