Xiaomi has launched an updated version of the Redmi Note 5 Pro in China. Called just Redmi Note 5, this new variant features is basically the Indian Redmi Note 5 Pro with some crucial improvements. First, the similarities. Both models have the same 5.99-inch, 2160×1080 pixel IPS LCD panel, Snapdragon 636 chipset, 3/4/6GB of RAM with a 32/64GB of storage and a 4000mAh battery. But the 12MP rear camera now has an F/1.9 lens compared to F/2.2 on the Indian model, larger 1.4μm pixels compared to 1.25μm, and also has dual pixel PDAF for faster focusing. The 5MP secondary camera…
Rumblings of a PlayerUnknown’s Battlegrounds release on Android for western markets started late last year, when two different versions of the game were announced for China: one made by TIMI Studio Group, the other by Lightspeed & Quantum Studio. The latter version has made its way across the globe during the last three months, as PUBG Mobile is now live on the play store. But, this is a soft launch, so it’s Canada-only (for now).
PUBG Mobile for Android soft launches in Canada, even though everyone has moved on to Fortnite was written by the awesome team at Android Police.
Facebook wants you to pay for internet. This week TechCrunch was tipped off that Facebook had quietly launched an Express Wi-Fi Android app in the Google Play store that lets users buy data packs and find nearby hotspots as part of Facebook’s distributed Wi-Fi network. The company’s Express Wi-Fi program is live in five developing countries that see local business owners operating Wi-Fi hotspots where people can pay to access higher-speed bandwidth via local telecoms instead of paying steep prices for slow cellular data connections.
Previously, Express Wi-Fi users had to dig out a mobile website, or directly download an app from a telecom that required reconfiguring a phone’s settings. There wasn’t any way to look up where hotspots were located. The new Google Play app can be downloaded the normal way. It’s now live in Indonesia with bandwidth from telecom partner D-Net, and in Kenya through Surf. The app can also tell if a user’s Wi-Fi is turned on to help with set up, and they can file reports to Facebook about connectivity or retailer issues.
The launch signals Facebook expanding its pursuit of developing world audiences that first need internet access before they can become lucrative Facebook users. Unlike its much-criticized zero-rating program called Free Basics (formerly Internet.org), Express Wi-Fi offers a full, unrestricted version of the web for a price instead of only low-bandwidth services approved by Facebook. This strategy could help it achieve its mission of getting more disconnected people in the developing world online without the net neutrality concerns. Making Express Wi-Fi an actual business might save Facebook from backlash about it masking a user growth driver inside a philanthropic initiative.
Facebook confirmed the launch to TechCrunch, with a spokesperson telling us, “Facebook is releasing the Express Wi-Fi app in the Google Play store to give people another simple and secure way to access fast, affordable internet through their local Express Wi-Fi hotspots.” Sensor Tower first tipped us off to the app.
Weak or expensive connectivity is a huge barrier to Facebook deepening its popularity in the developing world at a time when it’s reaching saturation or even shrinking in some developed world nations. Facebook saw its first user loss ever in the U.S. and Canada region in Q4, with daily active users decreasing by 700,000 in part because of News Feed changes that reduced the presence of engagement-drawing viral videos.
Facebook needs user growth more than ever, and the developing world is where it can find it. That’s why it’s developing advanced technologies like the Aquila solar drone and satellites that can beam down connectivity. It’s also working with telecoms that use microwave towers to beam backhaul bandwidth to its Express Wi-Fi units.
Monetizing the international market has been a big focus for the company. It’s launched new region-specific and low-bandwidth ad units like click-to-missed-call and slideshows. It’s paid off. From 2012 to 2016, average revenue per user grew 4X in the Rest of World region. And that revenue grows even faster when people can load Facebook quickly and cheaply thanks to strong Wi-Fi access. The more accessible Facebook makes this program, the more it could see those internet users turn into social networkers.
Integral Ad Science, a measurement and analytics company, has just announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal.
Through key integrations with top programmatic platforms, IAS is increasing transparency to a channel that has become increasingly attractive to advertisers.
Eight in 10 US mobile digital display ads are traded programmatically, an amount that will rise to 85.2% by 2019 [eMarketer]. However, the advantages of programmatic can only be fully realized when traders are armed with the ability to protect brands in digital environments and optimize towards quality inventory – brand safe, fraud-free, and viewable.
Until now, there have not been controls in place to address these key areas when advertising on mobile apps. The ability to target environments that are not only aligned with their brand values, but also provide opportunities to be viewable to real consumers, is critical to fulfill final business goals.
IAS’s mobile in-app pre-bid segments have solved for that for the first time. Their technology allows traders to define the content categories they need to be protected against based on customized risk thresholds, and then only target the apps that meet those brand safety expectations.
“Programmatic offers advertisers powerful opportunities to make the most of their digital dollars and, for many years, buyers have been able to easily optimize those opportunities across web-based campaigns with IAS data,” said David Hahn, CSO of Integral Ad Science. “Now, by offering mobile in-app segments to our customers, we’ve extended that flexibility and control to drive more of their automated buys, and keep up with the momentum in the marketplace towards in-app advertising.”
The post IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments appeared first on Mobile Marketing Watch.
Xiaomi has launched the Mi Body Composition Scale in India. The device is designed to track various body stats when paired with the Mi Fit app. The Mi Body Composition Scale looks like a standard weighing scale at first glance. The surface is made out of tempered glass with anti-slip finish for use with wet feet. It has a large LED display that lights up when you step on the scale and auto adjusts brightness to ambient light. When paired with the Mi Fit app over Bluetooth (available for Android and iOS), the scale can show you your weight, body mass index, body fat, muscle mass,…
Millions of Londoners use Uber on a daily basis to get from point A to point B. As each of these trips are tracked and logged by the app, Uber has managed to build an impressive treasure-trove of data, allowing them to optimize pick-up and drop-off points. Now, it’s opening that data to city planners in the UK. Uber Movement is a free tool that lets urban planners access and analyze millions of anonymized trips, in order to make better decisions. The tool debuted in early 2017 in the United States, and now it’s getting its long-awaited UK launch. Uber…
TP-Link is famous for its network solutions, but the Chinese company also has a portfolio of Neffos smartphones and it just added a new device to it. The company announced the Neffos N1 in Malaysia – its first dual-camera smartphone that packs a MediaTek chipset and costs just around 230/$ 280. Neffos N1 official images The Neffos N1 comes with a 5.5″ IPS LCD of Full HD resolution and Corning Gorilla Glass 3 on top. The camera setup on the back looks similar to Huawei P10, but here we have two 12 MP sensors, coupled with dual-LED flash and a fingerprint scanner. Internally,…
In January, Apple said it would introduce new features to help parents control their children’s use of the company’s products. The move came after two Apple shareholders posted an open letter pushing Apple to address what is seen as a “growing public health crisis” of smartphone addiction in young people. Now, Apple has a new page on its site that collects information about the company’s family features and parental controls in one place.
The page showcases features including: an Ask To Buy tool that lets parents approve or decline app purchases from their device; an app management feature that lets users automatically block in-app purchases automatically; and the option to limit adult content on kids’ devices and restrict browsing to…
On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments.
Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3 – 5X greater than traditional mobile video ads and deliver average in-ad engagement times of nearly 30 seconds.
The Interplay Studio leverages Tapjoy’s expertise in mobile gaming and value exchange advertising to develop custom-branded and contextually relevant Rich Media ads, Playables and Interactive End Cards for mobile video ads. Comprised of a team of award-winning designers, video producers and product specialists, the Interplay Studio offers white-glove service to help advertisers meet their campaign objectives, providing end-to-end support ranging from ideation and creative development, to live operations and optimization for long-term performance. The studio also works with clients to develop an array of localized creatives for international markets.
Interplay Ads run in unique in-app environments, such as natural breaks in the gameplay or in exchange for premium content or in-game goods, ensuring high levels of engagement and brand safety. The Interplay Studio taps into mobile gamers’ mindset to develop fun, engaging ads that serve as a seamless extension of the gaming experience. The science behind Interplay Ads ensures that each creative unit is optimized for the gaming environment while enabling advertisers to correctly match ad formats and audience targeting with the right app genre. Interplay Ads also leverage powerful machine learning algorithms to go beyond standard engagement metrics, such as impressions and clicks, to optimize for key downstream metrics, such as sales and conversions.
“Tapjoy understands the in-app mobile gaming experience better than anyone, and by launching the Interplay Studio, we aim to take our white glove support to the next level by helping clients customize and optimize their campaigns for these environments. Our goal is to create experiences are engaging, interactive, and – above all – fun. ” said Meghan McAdams, Tapjoy’s vice president of brand sales. “The Interplay Studio combines our deep roots in mobile gaming with award-winning design and a data-driven approach to deliver unrivaled performance for brand advertisers.”
Xiaomi has launched the Redmi 5 smartphone in India. The phone will be available through Mi.com and Amazon India. The Redmi 5 is the smaller variant of the Redmi Note 5 launched in India last month, which is also known elsewhere as Redmi 5 Plus. The Redmi 5 has a 5.7-inch, 1440×720 pixel IPS LCD with 18:9 aspect ratio. The phone is powered by a Qualcomm Snapdragon 450 with a choice of 2GB or 3GB of RAM with 16GB or 32GB storage, respectively. The phone has a 12MP camera on the back with f2.2 aperture and PDAF and a 5MP camera on the front with Beautify 3.0 software. Lastly, there’s…