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The Next Web
Their stock rises — and falls — are becoming a bigger deal.
Facebook, Apple, Amazon, Netflix and Google — referred to collectively as FAANG — now make up more than 11 percent of the S&P 500 index. That’s nearly double what they represented in 2013, when Facebook first became part of the index, which only lists the most valuable public companies in the U.S.
These five companies had a total market value of nearly $ 3 trillion as of the end of the first quarter of the year, which means their influence on the index has greatly increased.
That’s because, unlike the Dow Jones Industrial Average, the S&P 500 is weighted according to the value of each company. (The Dow, for reasons passing understanding, weights its 30 stocks by the price of each share.)
It stands to reason more valuable companies would carry more weight on an index of the most valuable companies, but given how quickly major Silicon Valley companies have grown, they’re now having an outsize effect on the health of the American stock market.
In other words, if Silicon Valley is having a bad run, the S&P 500 could have a bad day as well. Indexes like the S&P 500 have become even more important as big investment groups — pension funds, mutual funds and 401Ks — have made large bets on these indexes, which are seen as a modestly safe though aggressive investment. So-called “passive investment,” where investors effectively bet on an index and sit back, have also become popular, adding to the importance of the S&P 500.
Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $ 2.8 billion category with growing sales, according to Nielsen. KRAVE jerky, acquired by the Hershey Company in 2015, has become a favorite of active, health-conscious consumers. The lean, protein-filled snack is not just an example of the perfect snack on the go, but its marketing team just set the standard for how to engage consumers at the most relevant moments in their purchase cycle.
KRAVE partnered with inMarket — the online to offline advertising company that connects brands with consumers at the moment of truth. inMarket’s groundbreaking ad platform connects the entire customer acquisition funnel for brands, creating engagement at the precise moments when shoppers are planning a store visit, entering a store and even when they’re holding a product in their hands.
inMarket does this through a proprietary first party platform, which aggregates and anonymizes location data from millions opted-in consumers. In today’s landscape, inMarket has become a consumer privacy standard-bearer for the advertising industry — encouraging a 100% opt-in structure when most publishers and ad networks rely only on opt-out.
Using inMarket’s full-service platform, KRAVE Jerky deployed a multifaceted online-to-offline ad solution that leveraged inMarket’s unique ability to reach shoppers throughout the entire purchase funnel. The program focused on cross-digital promotion at the awareness stage, and then drove product interaction and sales via mobile during the decision stage while the consumer was inside the store.
Through inMarket’s Preceptivity predictive cross-channel solution, KRAVE Jerky gained the ability to identify when shoppers were “due” for their next store visit and deploy creative across mobile and desktop at the perfect moments when individual shoppers were most receptive. Preceptivity drives huge ROI because it eliminates wasted impressions that occur after a store visit when a shopper is unreceptive.
With consumers warmed up through cross-digital awareness, inMarket then put its huge mobile audience and seven years of experience to work via Moments In-Store. These exclusive mobile ads are delivered to consumers at the exact moment they walk through the door of target retailers. Finally, the campaign delivered Moments In-Hand — high performing, decision-making mobile ad units — to shoppers who were physically holding KRAVE Jerky. Custom creative reinforced USPs — driving sales without relying on discounts.
The KRAVE Jerky campaign focused on key KPIs including purchase intent lift, brand awareness lift and ad unit CTR. Post-exposure, 15.8% of surveyed shoppers said they were now aware of KRAVE Jerky, resulting in a 72% brand awareness lift. Most importantly, 26.80% of shoppers said they were planning to purchase KRAVE Jerky after being exposed to the ad — a 3.8x lift.
Today’s shopper marketing landscape can be a confusing mix of old-school media and flashy digital solutions. By working with inMarket — am 8-year-old company with a commitment to accuracy and privacy — KRAVE has established itself as a location marketing trendsetter.
You’ve gotten a glimpse, by now, of the many ways in which your (seemingly irrelevant) personal data can be harvested by Facebook, and some of the purposes that third parties can find for it.
In the interest of privacy, some have concluded that it’s high time to quit the network. But by now you might know: Deserting the platform is not enough to protect your privacy.
So if you choose to #deletefacebook, don’t be tricked into simply “deactivating” your account.
That option has no effect on your data, which remains in Facebook’s servers.
To make sure that is deleted too, The Guardian has a handy explainer: Click on this help doc, go through to the “let us know” link which leads you to the magic “delete” button. Facebook has a hard time letting go, so that won’t go through for another couple of weeks (Facebook says that’s needed to process the request), plus 90 days (to actually wipe out your data from its servers).
But you’ll get there. At least, that’s what Facebook promises.
One experienced developer isn’t willing to take Facebook’s word for it. Kevin Matthew has worked in systems administration for 20 years, and told Motherboard that “everyone has data retention policies and backups… Facebook, with its infinite amount of resources, I can only begin to imagine how that data is being held and retained.”
He created a script that “poisons” your Facebook record, turning your posts into useless, junky strings of random letters. By running it over and over again, a big chunk of your posts will become a fog that the site’s algorithm can’t interpret. Although it’s currently only available to those who code, in the future the script might become an easy-to-use desktop app.
“Every little bit of information contributes to that invisible profile that they’re building of everyone,” Matthew told Motherboard. “If we can obfuscate it even a little bit, that at least puts the power back into your hands as an end user.”
We admit, it kind of sucks to have to delete your account. Ideally, Facebook, which has made its service integral to a substantial portion of the world population, would own up and make things right. But so far, that’s not happening. So the more tools you have to stand up for yourself and your privacy, the better.
Even deleting your account doesn’t rid you of Facebook’s control. And honestly we’re yet not sure how to avoid that one, short of throwing your devices in the ocean (don’t throw your devices in the ocean).