Apple Pay used by estimated 127M users globally, but analyst claims only 16 percent of iPhones used for payments

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Apple Pay is continuing to grow year-on-year, according to research by Loup Ventures, but while the adoption rate for Apple Pay by its users has reportedly jumped, it is claimed the mobile payments service is still being used by a relatively small proportion of iPhone users.
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Apple Pay Used on 16% of Active iPhones Worldwide, Widespread Adoption Still Expected in 3-5 Years

This morning, Loup Ventures shared new information on Apple Pay adoption, estimating that there were 127 million global Apple Pay users by the end of 2017, a jump from 62 million the previous year. Given that there are about 795 million active iPhones around the world, this means that about 16 percent of iPhone owners have activated Apple Pay.

Of that 16 percent base, five percent are located in the United States and 11 percent are international users. Loup Ventures broke these numbers down further, pointing out that around 38 million people use Apple Pay in the U.S., and 89 million use Apple’s mobile wallet globally.


The Apple Pay review also has a few other tidbits of research, including that the number of banks globally supporting Apple Pay have increased in the past year by 41 percent, to total 2,707 banks. Loup Ventures checked the top 100 retailers in the U.S. for Apple Pay compatibility as well, and found consistent growth of adoption across many online resources. In the last year, Apple Pay adoption in these retailers’ apps grew 9 percent, mobile sites grew 85 percent, and desktop sites grew 56 percent.

We completed our annual Apple Pay review and found year over year growth has been impressive with active users more than doubling (source: Apple), transactions more than tripling (source: Apple) and online merchant adoption increasing by ~50% (source: Loup Ventures). That said, we believe only 16% of global iPhone users have turned on Apple Pay. We remain optimistic that Apple Pay will gain widespread adoption over the next 3-5 years given integration OS and iOS makes it the easiest to use digital wallet.

Apple first debuted Apple Pay in the fall of 2014, and although many retailers joined in support of the platform it has faced push back from companies like Target and Walmart as each try to develop their own digital wallet service. Last spring, Apple said it wasn’t worried about the slow adoption of Apple Pay because it saw the mobile wallet as on track to soon become its customers’ “primary payment system.”

In an interview around the same time, Eddy Cue said, “Does it matter if we get there in two years, three years [or] five years? Ultimately, no.” Although Apple executives have remained in vocal support of Apple Pay, at the time of the launch consumer reticence to support Apple Pay was said to have permeated within the company, to the point where some executives “were reluctant to promote it.” Recent ads for iPhone have been heavily focused on the iPhone X’s new features, and the latest Apple Pay-focused commercials date back to 2015.

Despite the slow adoption, Loup Ventures analyst Gene Munster said he and the researchers “remain optimistic” that over the next three to five years, Apple Pay will see ongoing, gradual growth and eventually “gain widespread adoption.” Although the report doesn’t discuss rival mobile wallets specifically, it states that Apple Pay is “the easiest to use digital wallet” because of its deep integration into iOS.

Related Roundup: Apple Pay

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T-Mobile Announces $200 Rebate Offer for iPhones and BOGO Deal for Apple Watch Series 3

T-Mobile today announced a new iPhone offer for customers thinking about purchasing one of Apple’s latest smartphones. Following a BOGO deal from January, T-Mobile is now offering customers the chance to get a $200 rebate when purchasing the iPhone X, 8, 8 Plus, 7, or 7 Plus on a 24-month Equipment Installment Plan, received in the form of a prepaid MasterCard card. That’s in addition to the value of an eligible smartphone that users can trade in to T-Mobile.

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The company said that customers can combine this deal with its current free line offer from Valentine’s Day, letting them add a line to any T-Mobile ONE family plan and get another for free. T-Mobile’s new offer will go live this Friday, February 23, and customers who purchase an eligible iPhone should see their rebate card arrive in the mail within eight weeks. Full details on the new deal can be found on T-Mobile’s website, and the carrier is still running its BOGO iPhone sale as well.

Additionally, another deal is launching this Friday at T-Mobile, this one focusing on the Apple Watch Series 3. Anyone who purchases a model of Apple’s latest smartwatch will be able to get another one for 50 percent off (up to $215, according to T-Mobile). The company didn’t release any more details about the Apple Watch sale yet, so it’s unclear which models and collections will be available for the BOGO deal. Once the sale goes live this Friday, we’ll update this post with more information.


Head over to our full Deals Roundup for more on the latest deals happening right now, today including an Amazon sale on certified refurbished 12-inch MacBooks from early 2015.

Related Roundup: Apple Deals

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Deals: 12″ MacBooks $799; 13″ MacBook Pros from $1,199; $120-$150 off 27″ iMac 5Ks; CPO iPhones & iPads as low as $99

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New discounts have gone into effect today on a variety of Apple devices, from $ 799 certified refurbished 12" MacBooks on Amazon to up to $ 300 off 13" MacBook Pros at Adorama and B&H. Gazelle also just issued price drops on CPO iPhones, iPads and Macs with prices starting at $ 99.
AppleInsider – Frontpage News

Apple releases iOS 11.2.6 to fix text bug that causes iPhones to crash

iPhone 8 hands-on

Last week, a new iOS bug was discovered that could cause your iPhone to crash when it received a single character from the Indian language Telugu. Apple said that it would release an update to fix this issue before rolling out iOS 11.3 in the spring, and today that’s precisely what it’s done.

Apple today released iOS 11.2.6. According to Apple, the update “fixes an issue where using certain character sequences could cause apps to crash”, which is almost certainly a reference to the Telugu bug.

This update also “fixes an issue where some third-party apps could fail to connect to external accessories”.

iOS 11.2.6 update

This may be a small update, but that Telugu bug fix could be pretty annoying if someone sends the particular character to you, so you should probably grab iOS 11.2.6 as soon as you can. Head into Settings > General > Software Update do to it.

Apple today also released watchOS 4.2.3 and tvOS 11.2.6 updates.

watchOS 4.2.3 update

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