AMP Stories make news articles on Google Search more interactive

Google launched the AMP Project (Accelerated Mobile Pages) back in 2015 in an attempt to speed up the mobile web. It’s had its share of teething problems, but it’s mostly been a success with its implementation in Search and the Google Feed. Last summer, it was reported that Google was working on “Stamp,” which would combine AMP pages with an interactive storytelling element. That project has now come to fruition, with the announcement of AMP Stories.

Read More

AMP Stories make news articles on Google Search more interactive was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Apple News Adds Robust, Interactive Section for 2018 Winter Olympics

With the 2018 Winter Olympic games set to commence tomorrow morning in snowy Pyeongchang, South Korea, nearly all eyes and media attention will (for the next two weeks) be directed toward action-packed snow sports.

Even Apple has opted in on the fanfare, joining forces via an exclusive partnership with NBC Olympics to offer Apple News readers a limited-edition sub-section that’s specifically devoted to play-by-play coverage of the Winter Games.

Not only will Apple News readers be treated to front and center, up-to-the-minute coverage of each event, but a wealth of additional content, videos, an interactive medal tracker, and much more, too.

Apple News Olympic Coverage Features

  • Readers will enjoy original content created by Apple News editors, custom graphics and stunning HD videos curated from live events.
  • In addition to videos accessible via the Apple News interface, readers will have access to a range of written content, curated by Apple News providers including the Associated Press, Reuters, NBC and more.
  • The Apple News widget can be calibrated to display key standings and statistics without having to open the Apple News app, itself, allowing them to stay informed.
  • There’s also a real-time, interactive medal tracker onboard, allowing readers to easily discern who won based on a country and/or event basis.
  • As pursuant with their partnership, Apple News has also linked up with NBC’s Sports app, allowing those who download it the opportunity to view events live when they happen.
  • You’ll also be able to schedule reminders via Apple Calendar for when it’s time to tune in.

Last but not least, since day-time in South Korea is, generally speaking, night-time, for the rest of us, Apple News Olympic coverage includes a sure-to-be-useful ‘daily briefing’ feature, which will presents every morning as an overview of all the action we missed out on during the night.

When Will Coverage Begin?

While the official Opening Ceremony is scheduled to commence tomorrow morning, February 9th at 6:00 am Eastern/3:00 am Pacific, the Apple News app has already been updated and can be accessed right now by simply joining in via the banner at top of the Apple News app.

iDrop News

NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games

Let the games AND the interactive video advertising begin!

MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 – February 25.

The announcement was made today by Jacqueline Corbelli, Founder, Chair and CEO, BrightLine.

The first creative campaign utilizing the BrightLine platform launched as a series of NBC Olympics promos leading up to the Olympics on NBC Sports, Apple TV, Amazon Fire and Android and Apple mobile operating systems. The creative featured five prominent U.S. athletes: Shaun White (snowboarder), Lindsey Vonn (alpine skier), Nathan Chen (figure skating), Gus Kenworthy (freestyle skier) and Mikaela Shiffrin (alpine skier). The promos engage viewers by offering an opportunity to access information and fun facts about the athletes using the television remote.

“There is no better place to introduce new capabilities and products to audiences and marketers than the 17 days of the Olympics,” said Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal. “With our partners at BrightLine we’re introducing interactive advertising and deeper, more meaningful engagement with advertising, continuing to enhance our viewers’ experiences with our programming on all platforms.”

Comcast’s Xfinity will also use BrightLine technology as the first advertiser to take advantage of the offering on NBCUniversal platforms for select ads during the games. These ads will also run on Apple TV, Amazon Fire and Android and Apple mobile operating systems and will showcase Xfinity capabilities.

To manage decisioning and execution of these ad units across all NBCUniversal platforms, BrightLine has partnered with FreeWheel, A Comcast Company, which provides the technology platform to manage advertising in the New TV Ecosystem.

Jacqueline Corbelli, Founder, Chair and CEO, BrightLine, said, “At BrightLine we are very excited about bringing engageable ad solutions to the live TV sports arena. We couldn’t have asked for a better partner to innovate with than NBCU and to be supporting the Winter Olympics is an honor.”

The post NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games appeared first on Mobile Marketing Watch.

Mobile Marketing Watch

‘Florence’ from Annapurna Interactive Releases on February 14th, Pre-Order Available Now

Annapurna Interactive has become quite the boutique publisher on mobile in recent times. They surprised everyone with Flower [$ 4.99] and have gone on to put out great stuff like Gorogoa [$ 4.99]. Florence is their latest mobile game and it comes from developer Mountains. Florence tells the tale of a young woman’s first love through ups and downs. It plays like an interactive storybook with a series of vignettes. Florence has been inspired by slice of life graphic novels. I’m already on board with that art style.

Florence Yeoh is a young woman who spends a bit too much time on social media and is in quite the rut of a routine. She ends up meeting a cello player named Krish who changes how she sees the world. This game is about their relationship and all aspects of it. The gameplay will vary based on what’s actually happening in the scene be it fighting or flirting. The story even promises to showcase how things change when they grow apart.

Florence comes from the mind of the lead designer of Monument Valley, Ken Wong, who started his own studio called Mountains. It was initially announced late last year for a release in 2018 and we now have the release date. Florence will release on iOS on February 14th. It is even up for pre-order on the App Store right now for $ 2.99. I’m quite excited to check this out when it releases. Check out the offiical website for Florence here.


Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows

According to the findings of a new three month study, tailored and interactive text messaging are powerful tools when it comes to boosting chronic condition medication refill adherence in Medicare patients.

On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company — announced the results of this first of its kind study conducted with Kaiser Permanente.

Per the data shared, the peer-reviewed study, recently published in JMIR mHealth and uHealth, found a 14 percent higher refill rate for those that received the text message intervention program.

Patient nonadherence affects 50% to 60% of chronically ill patients, and the cost of medication-related hospitalizations is $ 100 billion annually.

Non-adherence is a major concern in the management of chronic conditions such as hypertension, cardiovascular disease and diabetes where patients may discontinue or interrupt their medication for a variety of reasons.

While text message reminders have been used to improve adherence, no other programs or studies have explored the benefits of tailored and interactive text messages with older populations and at scale.

“The program results far exceed our expectations with 44% refill rate in the text message group as compared to 30% in the non-text group,” said the paper’s corresponding author, Rena Brar Prayaga, Behavioral Data Scientist at mPulse Mobile. “In addition to the difference in refill rates, the 37% response rate by this older Medicare population was higher than expected and patient feedback was very positive with 96% of the patients indicating that the solution was easy to use.”

The full study, “Improving Refill Adherence in Medicare Patients with Tailored and Interactive Mobile Text Messaging: Pilot Study” can be found at JMIR mHealth and uHealth.

Due to the success of the pilot study, the mPulse Mobile Medication Adherence program is being expanded to other Kaiser Permanente regions.

The post Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows appeared first on Mobile Marketing Watch.

Mobile Marketing Watch