‘#WarGames’ is the ‘Rosemary’s Baby’ of interactive cinema

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The line between film and video game is blurring. Much of this has to do with the shifting ways we consume media: Our screens are smaller, more personal and imbued with interactivity. They're meant to be tapped, swiped, clicked and pinched, and we ex…
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Smart lights could make your house look like an interactive club

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Most people think of smart bulbs when they think of connected lighting, but we’re now starting to see connected lighting applications outside the bulb. I brought a few different LED lights on Circuit Breaker Live this week to test: the Nanoleaf Aurora, Lifx Beam, and the C By GE Sol. Each of these is more of a design statement. I’ve previously reviewed the Sol and enjoyed my time with it. The circular ring of light ranges from a bright blue tint to a warmer yellow. It can’t handle any funky, fun colors, which is a bummer. It also features Amazon’s Alex assistant, which isn’t necessary.

The Aurora and Beam are similar products from two different companies. Both visualize music, although Nanoleaf’s solution involves a module with a…

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‘#WarGames’, by Sam Barlow of ‘Her Story’, Launches March 14th, Will Revolutionize Interactive Video

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Sam Barlow and Her Story [$ 3.99] fans, the wait is over. #WarGames, the next project by Barlow, will release on iOS on March 14th, so get ready to hack the world or die trying. As we talked about a few months ago, #WarGames reimagines the classic 80s movie with the same name (minus the hashtag) in some intriguing ways. In #WarGames, Kelly, played by Jess Nurse of Scandal and Grace and Frankie, is an ex-military brat who has decided that the world needs some fixing, and that type of fixing can only come through some “well-intended” activist hacking. So, she and a band of other international hackers (think Anonymous minus the cool masks) take it upon themselves to bring peace to the world, a laudable goal that will most definitely lead to a huge mess. As you can see from the trailer below, it doesn’t take long for everything to fall to pieces around this hacker team, with the stakes getting higher and choices becoming much more consequential.

Speaking of choices, #WarGames will you have you switching between video feeds—since the hackers are communicating remotely—and experiencing the story from different perspectives. What’s interesting about #WarGames is that the series will “learn” from your choices, which the developers claim will make experiencing #WarGames “unique” and “personal.” The exact details on how that will work aren’t that clear yet, but what is clear is that #WarGames will try and break new ground in what an interactive video game can be.

Specifically, #WarGames will use the technology developed by Eko, an interactive entertainment company developing a new live-action medium that enables viewers to truly shape the stories they watch. Eko uses its proprietary technology to let players control live-action narratives in a way that (the company believes) is nothing short of the future of digital entertainment. Eko looks at interactivity as a way to create deeper bonds with the audience while still retaining a structured narrative; “give them a way to react to your story,” Eko’s guidelines point out, “but don’t forget you are the one telling it.”

In an Eko show, the story changes seamlessly based on both explicit and implicit choices made by the viewers. Pretty lofty goals, but it does look like Eko is poised to demonstrate these capabilities to us pretty soon. If you want to find out more about Eko and how it hopes to change live-action video games, head over here.

As for #WarGames, the six-episode series will launch on March 14th on the Eko iOS app (among other platforms). No word on pricing yet, but I don’t expect the game to be too expensive based on how Her Story was priced. I have faith that Barlow can give us another great live-action game, and I’m very curious to see how Eko helps him break new ground. I’m always intrigued by new technologies in gaming, so Eko and #WarGames definitely have my attention. Hopefully both the narrative and the technology will come together in a very memorable experience. Not too long to wait now until we find out.

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AMP Stories make news articles on Google Search more interactive

Google launched the AMP Project (Accelerated Mobile Pages) back in 2015 in an attempt to speed up the mobile web. It’s had its share of teething problems, but it’s mostly been a success with its implementation in Search and the Google Feed. Last summer, it was reported that Google was working on “Stamp,” which would combine AMP pages with an interactive storytelling element. That project has now come to fruition, with the announcement of AMP Stories.

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AMP Stories make news articles on Google Search more interactive was written by the awesome team at Android Police.

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Apple News Adds Robust, Interactive Section for 2018 Winter Olympics

With the 2018 Winter Olympic games set to commence tomorrow morning in snowy Pyeongchang, South Korea, nearly all eyes and media attention will (for the next two weeks) be directed toward action-packed snow sports.

Even Apple has opted in on the fanfare, joining forces via an exclusive partnership with NBC Olympics to offer Apple News readers a limited-edition sub-section that’s specifically devoted to play-by-play coverage of the Winter Games.

Not only will Apple News readers be treated to front and center, up-to-the-minute coverage of each event, but a wealth of additional content, videos, an interactive medal tracker, and much more, too.

Apple News Olympic Coverage Features

  • Readers will enjoy original content created by Apple News editors, custom graphics and stunning HD videos curated from live events.
  • In addition to videos accessible via the Apple News interface, readers will have access to a range of written content, curated by Apple News providers including the Associated Press, Reuters, NBC and more.
  • The Apple News widget can be calibrated to display key standings and statistics without having to open the Apple News app, itself, allowing them to stay informed.
  • There’s also a real-time, interactive medal tracker onboard, allowing readers to easily discern who won based on a country and/or event basis.
  • As pursuant with their partnership, Apple News has also linked up with NBC’s Sports app, allowing those who download it the opportunity to view events live when they happen.
  • You’ll also be able to schedule reminders via Apple Calendar for when it’s time to tune in.

Last but not least, since day-time in South Korea is, generally speaking, night-time, for the rest of us, Apple News Olympic coverage includes a sure-to-be-useful ‘daily briefing’ feature, which will presents every morning as an overview of all the action we missed out on during the night.

When Will Coverage Begin?

While the official Opening Ceremony is scheduled to commence tomorrow morning, February 9th at 6:00 am Eastern/3:00 am Pacific, the Apple News app has already been updated and can be accessed right now by simply joining in via the banner at top of the Apple News app.

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NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games

Let the games AND the interactive video advertising begin!

MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 – February 25.

The announcement was made today by Jacqueline Corbelli, Founder, Chair and CEO, BrightLine.

The first creative campaign utilizing the BrightLine platform launched as a series of NBC Olympics promos leading up to the Olympics on NBC Sports, Apple TV, Amazon Fire and Android and Apple mobile operating systems. The creative featured five prominent U.S. athletes: Shaun White (snowboarder), Lindsey Vonn (alpine skier), Nathan Chen (figure skating), Gus Kenworthy (freestyle skier) and Mikaela Shiffrin (alpine skier). The promos engage viewers by offering an opportunity to access information and fun facts about the athletes using the television remote.

“There is no better place to introduce new capabilities and products to audiences and marketers than the 17 days of the Olympics,” said Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal. “With our partners at BrightLine we’re introducing interactive advertising and deeper, more meaningful engagement with advertising, continuing to enhance our viewers’ experiences with our programming on all platforms.”

Comcast’s Xfinity will also use BrightLine technology as the first advertiser to take advantage of the offering on NBCUniversal platforms for select ads during the games. These ads will also run on Apple TV, Amazon Fire and Android and Apple mobile operating systems and will showcase Xfinity capabilities.

To manage decisioning and execution of these ad units across all NBCUniversal platforms, BrightLine has partnered with FreeWheel, A Comcast Company, which provides the technology platform to manage advertising in the New TV Ecosystem.

Jacqueline Corbelli, Founder, Chair and CEO, BrightLine, said, “At BrightLine we are very excited about bringing engageable ad solutions to the live TV sports arena. We couldn’t have asked for a better partner to innovate with than NBCU and to be supporting the Winter Olympics is an honor.”

The post NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

‘Florence’ from Annapurna Interactive Releases on February 14th, Pre-Order Available Now

Annapurna Interactive has become quite the boutique publisher on mobile in recent times. They surprised everyone with Flower [$ 4.99] and have gone on to put out great stuff like Gorogoa [$ 4.99]. Florence is their latest mobile game and it comes from developer Mountains. Florence tells the tale of a young woman’s first love through ups and downs. It plays like an interactive storybook with a series of vignettes. Florence has been inspired by slice of life graphic novels. I’m already on board with that art style.

Florence Yeoh is a young woman who spends a bit too much time on social media and is in quite the rut of a routine. She ends up meeting a cello player named Krish who changes how she sees the world. This game is about their relationship and all aspects of it. The gameplay will vary based on what’s actually happening in the scene be it fighting or flirting. The story even promises to showcase how things change when they grow apart.

Florence comes from the mind of the lead designer of Monument Valley, Ken Wong, who started his own studio called Mountains. It was initially announced late last year for a release in 2018 and we now have the release date. Florence will release on iOS on February 14th. It is even up for pre-order on the App Store right now for $ 2.99. I’m quite excited to check this out when it releases. Check out the offiical website for Florence here.

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Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows

According to the findings of a new three month study, tailored and interactive text messaging are powerful tools when it comes to boosting chronic condition medication refill adherence in Medicare patients.

On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company — announced the results of this first of its kind study conducted with Kaiser Permanente.

Per the data shared, the peer-reviewed study, recently published in JMIR mHealth and uHealth, found a 14 percent higher refill rate for those that received the text message intervention program.

Patient nonadherence affects 50% to 60% of chronically ill patients, and the cost of medication-related hospitalizations is $ 100 billion annually.

Non-adherence is a major concern in the management of chronic conditions such as hypertension, cardiovascular disease and diabetes where patients may discontinue or interrupt their medication for a variety of reasons.

While text message reminders have been used to improve adherence, no other programs or studies have explored the benefits of tailored and interactive text messages with older populations and at scale.

“The program results far exceed our expectations with 44% refill rate in the text message group as compared to 30% in the non-text group,” said the paper’s corresponding author, Rena Brar Prayaga, Behavioral Data Scientist at mPulse Mobile. “In addition to the difference in refill rates, the 37% response rate by this older Medicare population was higher than expected and patient feedback was very positive with 96% of the patients indicating that the solution was easy to use.”

The full study, “Improving Refill Adherence in Medicare Patients with Tailored and Interactive Mobile Text Messaging: Pilot Study” can be found at JMIR mHealth and uHealth.

Due to the success of the pilot study, the mPulse Mobile Medication Adherence program is being expanded to other Kaiser Permanente regions.

The post Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Some Super Cool Interactive iPad Apps for Kids 2018

iPad is hugely popular among kids. And if you have decided to take the full advantage of Apple’s superior tablet to make your child learn while playing, these best interactive iPad apps can be very effective.

These kids apps for iOS make learning such a pleasant experience thanks to the unique concept. Your baby will learn shapes, colors, educational values, solve Math puzzles with absolute fun. Besides, the amazing animation and soundtrack keep their interest alive forever!

Best Interactive iPad Games

Cool Interactive iPad Games for Kids

#1. Dr. Panda Daycare

Dr. Panda Daycare iPhone and iPad Game Screenshot

Let your kid take care of three cute animals. Dr. Panda’s Daycare is a beautiful interactive game that is engrossing and beautiful at the same time. The app is crafted well to be both an interactive game as well as an edutainment app that teaches the nuances of making someone happy!

It provides a lot of role-playing elements like playing, putting animals to bed, cooking, feeding them, making music. Moreover, it allows kids to create music as well. And along the way, the app also teaches educational values like responsibility and creativity.

Price: $ 2.99
Download

#2. I Spy with Lola HD

I Spy With Lola HD iPhone and iPad Game Screenshot

I Spy with Lola is a little thrilling clue-based game that helps the kid become sharper through the gameplay. It helps your kid remember stuff and its name in a very interactive, visual and entertaining way.

So, help your kid kick-start the journey to collect a lot of souvenirs and coins from each completed task. And then tell him to make the most of the earned coins to unlock wonderful locations.

As your baby advance, challenge him to discover objects associated with letters. Each location is animated with wonderful visual and spoken instruction. And there is also a great soundtrack to bring some fun to the play.

Price: $ 2.99
Download

#3. Wildlife Jigsaw Puzzles 123

Wildlife Jigsaw Puzzles 123 iPad Game Screenshot

This one needs no introduction, does it? Jigsaws have been an all-time favorite for generations now, and this one is the digital avatar of the most-popular form of a game. Puzzles are assorted from easy to hard levels so it’s not just the kid that can try these out. You can play along too.

The app features several kinds of creatures. You kid will play and learn the names of more than 40 animals. When a puzzle is completed, the name of the animal is read aloud and also shown on the screen.

There are five difficulty levels like 2-piece, 4-piece, 6-piece, 9-piece and 16-piece puzzles. The friendly voice over, helpful feedback hints ensure your child has a fun-loving time while playing the game. Moreover, this puzzle game supports a number of languages like English, French, Spanish, Japanese, German, Swedish, etc.

Price: Free
Download

#4. Color Drops

Color Drops iPhone and iPad Game Screenshot

While Color Drops isn’t in the league of well-crafted games, it sure serves as a neat little coloring game, which can keep your kid engrossed for a long while. One coloring page from each category is free, and after that, you’ll need to do those in-app purchases to get the rest.

The app offers over 230 coloring pages available in 11 different categories like princess, fairies, animals, numbers, letters, transportation, castles, dinosaurs, cars, vegetables, etc. And there are also a lot of stickers, which can add a lot of spice to the mix.

Price: Free
Download

#5. Kakao Kids English

Kakao Kids English iPhone and iPad App Screenshot

“Kakao Kids English” is a complete package for kids who are between 2-7 years old. The app offers over 1,000 educational games, which are beautifully designed. Your child will enjoy playing the game and earning plenty of coins.

Kakao Kids features over kids-friendly 3,000 contents, and there is a lock feature that prevents unintended payments or deletion of downloaded contents.

You can upgrade this app to the premium version ($ 6.99) to access all the features without any restrictions. Besides, Kakao Kids is compatible with multiple languages including English, Japanese, Korean and Simplified Chinese.

Price: Free
Download

#6. Bloom

Bloom iPhone and iPad Game Screenshot

Bloom is a great mix of the instrument, composition, and artwork. The app comes with fabulous controls that help kids create elaborate patterns and unique melodies with ease. It features 12 different mood settings and also allows random mood shuffle.

It allows adjustable delay as well to ensure kids are able to play it at their own pace. And yes, there is also a sleep timer that automatically stops the apps at a fixed time.

Price: $ 3.99
Download

#7. Laugh & Learn

Laugh & Learn iPhone and iPad Game Screenshot

What has appealed me towards “Laugh & Learn” is the highly effective way of teaching shapes and colors through interactions? Eye-catching animations and sounds ensure your kid never has a great time while playing the game.

Your child can simply tap on the on the world or tilt the screen to bring any word into action. The game offers two levels: In the level 1, kids need to tap the screen to hear the name of the shape or color. They can tilt their iOS device to make the shapes bounce around the screen.

And in the level two, they need to tap the screen to hear the name of the shape or color. And when they tilt the device, the shapes will slide across the screen or play the piano.

Price: Free
Download

That’s all!

What’s your favorite?

Now, let us know the name of the games, which you have picked out for your kid? Also, tell us about the features you have liked in them.

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