Google Assistant rolls out ‘routines’ and plans deeper integration with hardware — and even telcos

Google Assistant is rolling out its ‘routines’ feature and plans to embed itself deeper into devices — even integrating directly with telcos.

First announced back in October, the routines feature allows several commands to be linked together from a single phrase. For example, saying “Hey Google, I’m home” may switch on your lights, play some music, set a comfortable temperature, and get the kettle boiling.

Perhaps most intruiging are Google’s plans to integrate with telecoms providers

The virtual assistant integrates with a wide range of IoT devices today for specific actions such as turning on your Hue lights. Google will soon integrate with the specific hardware of a device so a user could say “Hey Google, open my camera’s portrait mode” for smartphones with the feature.

While it’s camera-based features Google is focusing on first, the company plans to expand it to other innovations that hardware manufacturers may debut in the coming years. Initial partners include Sony, LG, and Xiaomi.

Perhaps most intruiging are Google’s plans to integrate with telecoms providers. Users could ask for things such as how much data is left in their plan, add certain features like roaming passes, or even ask for programs to be recorded in the case of companies which also offer DVRs with TV packages.

There’s no current timeline for the feature, but it sounds as if carriers are being supportive of Google’s plans. Initial carriers will include Sprint, Vodafone, Koodo, and Telus.

Are you impressed by Google Assistant’s features? Let us know in the comments. Latest from the homepage

Go2mobi’s DSP Expands Integration with Google AdX

Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange (AdX).

According to a provided release, Go2mobi continually evaluates its self-serve mobile advertising platform and regularly adds and expands strategic partnerships with ad exchanges, 3rd party data providers, and other industry players to provide quality traffic at scale. In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.

The partnership has provided all of Go2mobi’s customers with access to AdX’s high-quality, high-performing display traffic from around the globe. With the expanded integration comes increased availability of native inventory, one of the hottest traffic types in mobile advertising. Due to its highly engaging format, mobile native ads are expected to see double digit growth for the foreseeable future.

“We are excited to broaden our partnership with the world’s largest ad exchange,” says Tom Desaulniers, president and co-founder of Go2mobi. “This improved integration expands the options available to our customers, making Go2mobi a one-stop shop for all the traffic they’re looking for.”

To learn more about Go2mobi, click here.

The post Go2mobi’s DSP Expands Integration with Google AdX appeared first on Mobile Marketing Watch.

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Microsoft Cortana adds IFTTT integration and more device support

NEWSBYTE: Microsoft has added integration with Web app/device service IFTTT to its Cortana AI assistant.

Microsoft has been steadily improving Cortana’s skills in the face of intense competition from the likes of Amazon Alexa, Google Assistant, and Apple’s Siri. IFTTT has been available to Google Assistant and Alexa since 2016 and 2015, respectively.

The integration with IFTTT (If This Then That) opens Cortana up to over 600 services from providers across a variety of areas. According to a blog post from the Cortana team, by “using IFTTT, you will be able to customise your experience by creating your own phrases to use with services on IFTTT.”

Via IFTTT, users can use applets to trigger multiple actions from a single Cortana voice command. For example, Microsoft claims that saying “Hey Cortana, movie time” in a connected home will turn down Hue lights, switch on a Harmony TV, and set a Nest Thermostat to the right temperature.

Users can browse IFTTT’s existing ‘recipes’ for use with their own Cortana-enabled devices.

Cortana will also be able to control a slew of new devices, such as products from Honeywell Lyric, Honeywell Total Connect Comfort, LIFX, TP-Link Kasa, and Geeni, said Microsoft. These can be controlled using Cortana on Windows 10, iOS, Android, and the Harman Kardon Invoke speaker.

The smart assistant is already compatible with devices through Samsung SmartThings, Nest, Philips Hue, Wink, and Insteon.

“Say, ‘Hey Cortana, set the living room thermostat to 72 degrees’ to control your ecobee, Honeywell Lyric, or Honeywell Total Connect Comfort thermostat. With vivid colours from your LIFX Wi-Fi connected light bulbs, you can set the mood just right for movie night,” said Stacey Hanson, Cortana’s senior program manager.

Internet of Business says

To set up devices with Cortana, open the virtual assistant on Windows 10 or go to the Cortana app on a smartphone. Click Notebook, then Connected Home. From there, users can connect their smart home accounts. The new services currently work in US English. There is no word on further regional or language support at the time of writing.

The post Microsoft Cortana adds IFTTT integration and more device support appeared first on Internet of Business.

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Apple Named World’s Most Innovative Company Due to Focus on Hardware and Software Integration

Fast Company today published its annual rankings of the 50 most innovative companies in the world, and this year, Apple is the number one company on the list for “delivering the future today.”

Apple was picked for its impressive list of accomplishments in 2017, which included the iPhone X, the Apple Watch Series 3, ARKit, and its unique focus on hardware and software integration that sets it apart from its competitors. Apple designs its own chips that are optimized for its operating systems, resulting in performance that blows the competition away.

But creativity is more than skin deep–and Apple’s approach to the hardware and software engineering that creates its experiences has never been more ambitious. Other makers of phones and tablets buy the same off-the-shelf chips as their competitors. Apple, by contrast, designs its own chips–so an iPhone packs a processor designed specifically optimized for Apple’s operating system, apps, display, camera, and touch sensor. The company has gotten so good at chip design that the A10 Fusion inside the iPhone 7 trounces rival processors in independent speed benchmarks.

Apple also topped the list for its focus on privacy-based artificial intelligence advancements, its growing entertainment business, and its work to improve medical care with CareKit and ResearchKit. Its accomplishments boosted it up three spots from last year, when it was ranked the number four most valuable company in the 2017 list.

To create these rankings, Fast Company says that more than three dozen editors, reporters, and contributors surveyed thousands of companies to identify the most notable innovations of the year and trace their impact on businesses, industries, and the larger culture.

Other companies that made the top 10 list include Netflix, Square, Tencent, Amazon, Patagonia, CVS Health, The Washington Post, Spotify, and the NBA.

In addition to a master list, Fast Company publishes a breakdown of most innovative companies by sector. Apple also topped the list in the “Consumer Electronics” category, beating out companies like Amazon, Nintendo, and Sony.

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Microsoft Cortana gets IFTTT integration, now works with more smart home devices

Microsoft today announced that Cortana is adding new home automation skills, new smart home devices, such as the Ecobee, Honeywell Lyric, and LIFX. And it also now works with IFTTT. You can now open Cortana on Windows 10 or launch the Cortana app to add new products to the Connected Home menu. With IFTTT you can now connect and customize your experience by creating your own phrases to use with services. Furthermore, you can also use triggers and responses on IFTTT to make Cortana your truly personal assistant. You can use the Applets on IFTTT with Cortana to trigger multiple actions with one phrase. This is really interesting; now instead of waiting for 3rd party services to add Cortana skills, you can already use the existing services on IFTTT’s platform to connect to Cortana-enabled devices. To set up your connected home products with Cortana, you need to open Cortana on Windows 10 or Cortana app on your phone, click Notebook, then click Connected Home from where you can connect your favorite smart home accounts and control your devices from anywhere you use Cortana. The company back in October last year announced that you could use Cortana to manage smart devices through Samsung SmartThings, Nest, Philips Hue, Wink, and Insteon. Source …
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