Rant: In-app browsers are annoying and mostly useless

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I have a pet peeve. In the past couple of years, it’s become increasingly common for apps to use built-in browsers rather than directing you to Chrome, Safari, or your browser of choice when you open a link. This is annoying at best, and counterproductive at worst – and it should stop being the default behavior for most apps that do so. Note: This largely applies to both Android and iOS, but since I use Android 99% of the time, that’s the perspective I’m writing from. I do a lot of work on my phone. I research pages, draft articles,…

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Google Voice v5.9 prepares voicemail greetings to be recorded in-app [APK Teardown]

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Good things are happening with Google Voice. While the app normally stays fairly quiet, the last few months have shown a lot of positive attention is going into the service. The surface-level changes in this update aren’t too major, but a teardown shows that users will soon get a vastly improved voicemail system that features on-device recording and support for multiple messages.

What’s New

A look through the latest Google Voice doesn’t appear to bring much in the way of changes, but there are a few curious tweaks to the text visible in Settings.

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Google Voice v5.9 prepares voicemail greetings to be recorded in-app [APK Teardown] was written by the awesome team at Android Police.

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Fortnite estimated to have grossed $1.5M in in-app purchases after 3 days on iOS App Store

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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Though it launched on iOS as a limited "early release" last Thursday, Epic Games’ Fortnite is already sitting atop the App Store’s free app download charts and, according to fresh estimates from Sensor Tower, has grossed more than $ 1.5 million in worldwide in-app purchases.
AppleInsider – Frontpage News

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Fortnite for iOS generated over $1M of in-app purchases during first 3 days on the App Store

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Last week, Epic Games officially launched its popular Fortnite game on iPhone and iPad. While the game itself is free, there are a slew of in-app purchases available to users. New data from Sensor Tower indicates that Fortnite gamers spent over $ 1.5 million on those in-app purchases…

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IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments

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Integral Ad Science, a measurement and analytics company, has just announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal.

Through key integrations with top programmatic platforms, IAS is increasing transparency to a channel that has become increasingly attractive to advertisers.

Eight in 10 US mobile digital display ads are traded programmatically, an amount that will rise to 85.2% by 2019 [eMarketer]. However, the advantages of programmatic can only be fully realized when traders are armed with the ability to protect brands in digital environments and optimize towards quality inventory – brand safe, fraud-free, and viewable.

Until now, there have not been controls in place to address these key areas when advertising on mobile apps. The ability to target environments that are not only aligned with their brand values, but also provide opportunities to be viewable to real consumers, is critical to fulfill final business goals.

IAS’s mobile in-app pre-bid segments have solved for that for the first time. Their technology allows traders to define the content categories they need to be protected against based on customized risk thresholds, and then only target the apps that meet those brand safety expectations.

“Programmatic offers advertisers powerful opportunities to make the most of their digital dollars and, for many years, buyers have been able to easily optimize those opportunities across web-based campaigns with IAS data,” said David Hahn, CSO of Integral Ad Science. “Now, by offering mobile in-app segments to our customers, we’ve extended that flexibility and control to drive more of their automated buys, and keep up with the momentum in the marketplace towards in-app advertising.”

The post IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments appeared first on Mobile Marketing Watch.


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Spotify is Testing an In-App Voice Assistant

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Using our voice to get things done is the focus for a lot of companies, with digital personal assistants reigning supreme (or not so much, in some cases). Continue reading
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Spotify testing in-app voice assistant feature, suggests work on smart speaker

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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Streaming music leader Spotify on Wednesday began testing out a new in-app voice assistant feature that allows users to quickly find songs, albums, playlists, artists and more with a single tap. More interesting are playback controls that suggest potential integration with smart speaker devices.
AppleInsider – Frontpage News

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Spotify starts testing in-app voice assistant, perhaps suggesting an eventual HomePod competitor

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

As speculation that Spotify is planning its own smart speaker product continues to mount, TechCrunch today highlights that the music streaming service is quietly testing an in-app voice assistant feature. This feature allows customers to use their voice to control music playback…

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First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Ahead of the weekend, MMW learned that Urban Airship has big plans in the works.

Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled what it calls the industry’s first in-app automation engine.

So how does it work?

In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or interruptive. With Urban Airship’s new in-app automation engine, brands can create rich, interactive in-app messages that instantly display based on customers’ multiple behavioral and lifecycle events with automation logic included in the app itself. This ensures messages are seen in the exact moment that matters most to each individual — in-session, in-context and on specific screens.

Marketers and mobile app product owners can now use Urban Airship’s marketer-friendly UI to fully customize native templates or custom HTML for different rich, interactive message layouts, define automation logic, edit messages and view their performance.

The company says that this skips the uphill battle of getting developer resources during app update cycles for instant in-app messages, saving marketers time and expense, and offering new levels of flexibility to address key onboarding and engagement opportunities.

“The vast majority of customer journeys today are self-directed, and digital offers consumers effortless, limitless choice, so it’s more important than ever to engage people as they learn about brand offerings and features — it’s their point of maximum influence,” said Brett Caine, president and CEO, Urban Airship. “We’re on a mission to disrupt the status quo of digital customer engagement, making it easier and more automatic to use customer data and drive action across all digital channels.”

The post First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement appeared first on Mobile Marketing Watch.


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OneDrive 5.4 adds new tools to Scan, photo library fast scroller, and in-app camera [APK Download]

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Microsoft’s OneDrive app for Android received a bump to v5.4, which focuses on things related to photos. Users can expect a new Scan tool complete with basic editing tools and a faster way to scroll through their libraries, plus the ability to take photos directly within OneDrive and save them to the cloud.

Here’s the changelog:

  • Crop, rotate, and choose from new filters to digitize your physical world with our enhanced Scan feature
  • Quickly navigate and find photos from a long time ago in a place far far away with our new fast scroller in the Photo view
  • Save space on your phone by capturing photos and saving them directly to OneDrive within the app

This new Scan feature seems a bit odd to me, but things of that nature rarely grab my interest.

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OneDrive 5.4 adds new tools to Scan, photo library fast scroller, and in-app camera [APK Download] was written by the awesome team at Android Police.

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