Mark Zuckerberg says Facebook hasn’t felt ‘any meaningful impact’ in its usage or business in the wake of its privacy scandal

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Translation: Facebook will be fine.

People are really unhappy with Facebook and revelations that the company hasn’t been protecting user data the way it should. People just are’t unhappy enough to actually leave Facebook. At least that’s what CEO Mark Zuckerberg says.

During a conference call with reporters today, when Recode asked Zuckerberg if the backlash from the Cambridge Analytica fallout — including a #DeleteFacebook hashtag that has circulated online over the last few weeks — had hurt Facebook’s business or usage at all, he seemed to downplay concerns of a material shift.

“I don’t think there’s been any meaningful impact that we’ve observed,” he said. “But, look, it’s not good … It still speaks to people feeling like this was a massive breach of trust and that we have a lot of work to do to repair that.”

The idea that Facebook can go through this kind of backlash without a notable dent to its business is a testament to how big the service has become, and how consumers may not actually be as angry with the company around its privacy policies as it appears on the surface.

Still, investors have been concerned. Facebook stock is down more than 15 percent since the Cambridge Analytica drama came to light almost three weeks ago. The company is scheduled to report its first-quarter financial results on April 25.

Recode – All

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‘Big Fish Casino’ Ruled by Court to be Gambling – Could This Impact Mobile Gaming Industry?

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A court decision over Big Fish Casino [Free] might have a major impact on the mobile casino genre. An appeals court overturned a lower court’s ruling dismissing a case saying that Big Fish Casino constitutes illegal gambling under Washington state law. Circuit Judge Milan D. Smith, Jr. said in the ruling:

In this appeal, we consider whether the virtual game platform “Big Fish Casino” constitutes illegal gambling under Washington law. Defendant-Appellee Churchill Downs, the game’s owner and operator, has made millions of dollars off of Big Fish Casino. However, despite collecting millions in revenue, Churchill Downs, like Captain Renault in Casablanca, purports to be shocked—shocked!—to find that Big Fish Casino could constitute illegal gambling. We are not. We therefore reverse the district court and hold that because Big Fish Casino’s virtual chips are a “thing of value,” Big Fish Casino constitutes illegal gambling under Washington law.

Now, this isn’t the end of casino games as we know them…yet. This appeals court ruling just makes it so that the case can go to trial, unless Big Fish’s lawyers decide to appeal the case to the Supreme Court. This case is also a potential class action lawsuit, and if you’ve ever seen the results of class action lawsuits, they usually result in some nominal compensation for users, perhaps a few changes made to how a company operates, but rarely bring forth massive changes. Also, this case originally started in 2015, so it’s likely that redress will not come until the far-off future if at all.

However, this should scare the developers of mobile casino games a bit. Several titles are in the top grossing charts, including Slotomania Slots [Free]. These games are big business, and if legal issues make them untenable, even just in certain jurisdictions, then it might have an impact on many companies and the mobile gaming market as a whole.

While the appeal of mobile casino games migth seem bewildering, they provide the thrill of, well, gambling, while letting people do it from their phone. The catch is that t’s quite likely that most people aren’t paying, since the games do offer ways to play for free. Of course, while there are prizes to redeem, there’s no easy way to turn tokens into cash. But, it’s still going for many of the elements that constitute gambling, an activity that requires regulation because of the way that it can trigger addiction in people. Legally, this case is complicated, and so are the ethics! Will Big Fish Casino survive this legal challenge? Should it? The coming years might lead to interesting circumstances.

TouchArcade

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Honkai Impact 3rd guide – What you need to know to get a head start in this anime brawler

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Want a new beat em’ up on mobile? Look no further than Honkai Impact 3rd. This gorgeous anime brawler involves building teams of powerful Valkyries to take down some vicious, futuristic foes. If this sounds like you’re cup of tea, check out this guide to help get you started out on the right foot.

Know your enemy

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148Apps » iPhone, iPad, Apple Watch and iPod touch App Reviews and News (RSS Feed) | 148Apps

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[Bonus Round] Umiro, Lichtspeer, JYDGE, AZ Rockets, Jelly Copter, Heroes of Rings, and Honkai Impact 3rd

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bonusroundWelcome to the latest entry in our Bonus Round series, wherein we tell you all about the new Android games of the day that we couldn’t get to during our regular news rounds. Consider this a quick update for the dedicated gamers who can’t wait for our weekly roundups, and don’t want to wade through a whole day’s worth of news just to get their pixelated fix. Today we’ve got an artistic puzzle game, an arcade game about lightspear throwing, a twin-stick shooter, a minimal arcade game, an endless runner, a hero collection RPG, and a spectacle fighter.

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[Bonus Round] Umiro, Lichtspeer, JYDGE, AZ Rockets, Jelly Copter, Heroes of Rings, and Honkai Impact 3rd was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

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First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index

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As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA SMARTIES Business Impact Index for both Global and North America markets.

The Business Impact Index is the world’s only ranking of the marketing industry’s top agencies, marketers, brands and technology providers delivering the highest level of business impact through mobile-first campaigns.

“As demands placed on brands are higher than ever, it is critical that marketers and their agencies understand the true impact campaigns have against marketing objectives, both on an individual basis as well as their cumulative efforts,” says Sheryl Daija, Chief Strategy Officer, MMA. “The SMARTIES Business Impact Index forces focus on what ultimately matters, overall business growth. With this expansion to the SMARTIES program, which already identifies and recognizes the most innovative mobile campaigns, the Index now benchmarks what success looks like and the SMARTIES Case Study Hub gives our membership the most comprehensive body of leading work that inspires, guides and informs future advances in mobile marketing.”

The methodology for the MMA SMARTIES Business Impact Index was developed in close collaboration with WARC, the global authority on advertising and media effectiveness. The rankings leverage the finalist and winner data from the previous year’s (in this case 2017) SMARTIES Awards programs across the globe using a proprietary methodology to determine the business impact, assigning points to campaigns and the organizations.

“We were happy to partner with the MMA and lend our expertise to produce a benchmark and guidance to the industry for what matters in the emerging mobile marketing space,” says David Tiltman, Head of Content at WARC. “The MMA SMARTIES Business Impact Index will show what work is making the most impact, which agencies are leading the pack and driving change, and what success in mobile looks like.”

The 2018 SMARTIES Awards is now open to accept entries. For more information or to submit work for consideration, visit http://www.mmaglobal.com/smarties2018.

The post First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

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Trump’s Chinese tariffs could have a big impact on the tech industry

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Trump has shouted about weaponizing trade since the campaign trail, but this year he's put it to action, committing to solar tariffs back in January that endangered US jobs. This afternoon, Donald Trump signed an executive memorandum to enact tariffs…
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Potential U.S. trade war with China speculated to impact Apple, other tech companies

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The White House is reportedly mulling tighter restrictions over Chinese investments and imports into the U.S., conditions that could have a negative impact on the multitude of domestic tech companies manufacturing goods in China.
AppleInsider – Frontpage News

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030: Apple Park pains, Subaru’s CarPlay, and Apple Watch impact | 9to5Mac Daily

Today we’ve got a fun story out of Apple Park, the latest new CarPlay option, HP pushing Apple products, and a stunning story about Apple Watch.

9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Why Apple’s battery replacement program might impact iPhone sales

iPhone Battery Replacement

After acknowledging that it hampers performance on older iPhone models with degraded batteries, Apple has been struggling to regain its footing. Not only does the company currently face upwards of 40 class-action lawsuits, its actions also attracted the attention of the DOJ and the SEC. In an effort to address the situation, Apple a few weeks back instituted a battery replacement program whereby impacted users can receive a fresh battery for $ 29.

We’ve learned since that demand for new iPhone batteries has been strong, as Apple outlined in a response letter to lawmakers earlier this month. While the ability to swap out an old battery for a new one is great for consumers, it may not be so great for Apple’s bottom line. In a revised note investor note, obtained by Business Insider, Barclays analyst Mark Moskowitz explained that Apple’s iPhone battery replacement program might help cannibalize iPhone sales.

While it remains to be seen how iPhone upgrade rates shake out for the quarter, Moskowtiz’s argument is certainly well-reasoned. As he explains it, if current iPhone owners can simply receive a brand new battery for $ 29 — and in effect get a device that’s as good as new — the impetus to upgrade to a new device entirely is necessarily diminished.

“If sustained,” Moskowitz writes, “then we think the prospect of that sought-after super cycle showing up is even less likely.”

Moskowitz previously speculated that Apple’s batterygate scandal could end up costing the company billions in lost revenue.

For what it’s worth, Tim Cook during Apple’s most recent earnings conference call explained that Apple did not take upgrade rates into account when establishing the battery replacement program.

“We did not consider in any way, shape, or form, what it would do to upgrade rates,” Cook said last week. “We did it because we thought it was the right thing to do for our customers. And sitting here today, I don’t know what effect it will have. And again, it’s not and was not in our thought process of deciding to do what we’ve done.”

Taking a more optimistic view of Apple’s iPhone prospects, well-regarded analyst Ming-Chi Kuo is of the mind that the real iPhone super cycle will get underway later this year when Apple releases its 2018 iPhone lineup, which will include a 6.1-inch device with an edgeless LCD display. According to reports, the device will cost somewhere in the $ 700 – $ 800 range and will provide users with a way to get an iPhone X styled device without having to shell out a minimum of $ 999.

Apple – BGR

Apple ‘Never Considered’ How Battery Replacements Would Impact iPhone Upgrades

Apple’s CEO, Tim Cook, made a rare and surprising admission during his company’s otherwise stellar quarterly earnings call this week, saying that he and his team never stopped to consider how the ongoing battery replacement program would affect users’ decisions to upgrade their iPhone.

While the company reported yet another record-smashing quarterly revenue on Thursday, iPhone sales were ironically down by 1 percent relative to the same quarter last year. This is a conundrum which, given that its hyped-up iPhone X has been available for a while now, prompted investors on the call to ask Cook whether they should be concerned about slowing iPhone upgrade rates relative to the fact that users with older models affected by degrading batteries may simply opt to replace them for $ 29 instead of buying a new iPhone.

Cook asserted in response that he couldn’t honestly answer them because Apple “did not consider, in any way, shape, or form, what it would do to upgrade rates.”

“We did it because we thought it was the right thing to do for our customers,” Cook said, referring to his company’s ongoing program that affords iPhone 6 and 6s users the opportunity to receive fresh battery replacements amid Apple’s ‘planned obsolescence’ crisis. “I don’t know what effect it will have for our investors. It was not in our thought process of deciding to do what we’ve done.”

Defending an Icon

While a large part of Apple’s business is made up of selling new iPhones, Cook went on to rush to the defense of his company’s older, legacy iPhone models, lauding their “fantastic reliability” while pointing to continued growth in the “previously-owned” iPhone market.

This growth, Cook believes, is being fueled in part by customers deciding to hand down their older iPhone models to family or friends, while using trade-ins and/or carrier incentives to get a new device for themselves, adding that he believes customers who hand down their devices are doing a “positive thing,” because “the more people on iPhone, the better.”

Off-Beat Optimism?

It’s certainly encouraging to hear Cook maintain his infectiously-optimistic outlook on the iPhone — though as he said, himself, we really don’t know how the latest battery replacement program is, or is not, playing into the equation.

Worth noting, as we mentioned, is that while Apple shattered revenue estimates this quarter, the gains came amid less than enthusing iPhone sales, which fell short of Wall Street’s estimates and sent the company’s stock, (NASDAQ; AAPL), down at least 3.5 percent as of Friday afternoon trading.

And even though Apple is expected to shake things up this fall with a trio of new iPhone models, including a refreshed 5.8-inch iPhone XI, a larger, 6.5-inch iPhone X Plus, and a 6.1-inch iPhone boasting LCD and Face ID, the current slate of predictions concerning them paint a rather disappointing picture of how, or to what extent, they’ll perform.

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