HTC’s latest ad pulled due to exaggeration of water resistance

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The United Kingdom’s Advertising Standards Authority banned one of HTC’s ads that have been running on social media since mid-last year. The ad in question features Olympic diver, Tom Daley, diving into a pool, feet first (after a flip or two), holding the HTC U11 over his head, taking selfies on his decent into the pool, and after being seen exit the pool with the phone in hand. . Despite having a disclaimer at the bottom, it wasn’t enough for the ASA to deem the ad as misleading. It highlighted the fact that the product’s instructions explicitly warn users against intentionally…

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HTC’s Desire 12 phones are pretty, but unremarkable

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A few weeks after the world's biggest mobile phone show, HTC has popped up to tell us about its latest brace of mid-range smartphones. The HTC Desire 12 and 12+ are two 5.5-inch and 6-inch devices that are aimed squarely at the folks who aren't too f…
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HTC’s $799 Vive Pro is now available for preorder

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HTC today announced its $ 799 Vive Pro headset is available for preorder with shipping set to begin April 5th. If the most expensive consumer VR headset to date doesn’t tempt you, the company is also dropping the current Vive headset by $ 100 to $ 499. With games like Skyrim and Ark Park set to release on the platform soon it’s a good time to get in on the VR craze. The Vive Pro was revealed earlier this year at CES with a laundry list of upgraded features: Two OLED screens at 2880×1600 resolution give the Pro a 78 percent increase over…

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HTC’s Vive Pro headset is available to pre-order for $799

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Once staunch rivals in high-end VR, it now seems Facebook-owned Oculus and HTC are treading different paths. While Oculus is gearing up to launch a more affordable standalone headset, HTC has gone in the opposite direction with the Vive Pro, a new to…
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HTC’s U12 Plus flagship leaks ahead of May launch

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VentureBeat’s Evan Blass has shared an image of the upcoming HTC U12 Plus flagship that the Taiwanese hardware brand has been working on for a slated May unveiling. If Blass is on point as he usually is, the U12 Plus will feature slim bezels on the front, a horizontal dual camera system and a fingerprint sensor on the rear. A previous leak of the device’s details mention that the U12 Plus will get a 6-inch WQHD+ resolution screen, along with the recent Snapdragon 845 chip that powers the Samsung Galaxy S9 and Sony’s Xperia XZ2. It’s said to be paired…

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HTC’s upcoming flagship U12+ leaks

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HTC may not announce the U12 but rather go straight to the U12+. Earlier it was rumored that HTC will be ready to announce the phone in April, but sources close to the phone’s production claim it’s going to arrive in May. The specs that go along with the U12+ image are incline with previous leaks – 5.99-inch QHD+ screen, Snapdragon 845 with up to 6GB of RAM, a dual camera on the back (12MP+16MP) and a dual 8MP camera on the front. HTC is expected to premiere Edge Sense 2.0 with the U12+ – the second generation of the tech that makes things happen when you squeeze your…

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HTC’s smartphone chief and ex-CFO, Chialin Chang, resigns

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 HTC’s smartphone and connected devices president and former CFO, Chialin Chang, has resigned. The move, spotted earlier by Engadget, was announced today and is effective immediately. Read More
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HTC’s president of smartphones Chialin Chang has resigned

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This morning brings us news that HTC’s Chia-Lin Chang, who was occupying the position of President of Smartphones and Connected Devices, has resigned. Chang previously worked at Motorola and Goldman Sachs before joining HTC as CFO in 2012. Over the past couple of years, he’s been at the helm of HTC’s switch in design language with the U Ultra and the U 11 variants. According to Apple Daily and UDN, he plans to set up his own AI company in Taiwan later in the year.

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HTC’s president of smartphones Chialin Chang has resigned was written by the awesome team at Android Police.

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Google’s acquisition of HTC’s design team is all about making the Pixel more like the iPhone

Pixel 3 Specs

Google’s parent company Alphabet has closed the HTC purchase. Technically, Alphabet only bought most of HTC’s mobile division, some 2,000 engineers that have helped Google create three of the four handsets released under the Pixel brand. HTC will continue to make smartphones of its own and compete against Google’s Pixel handsets.


But Google’s deal is all about making the Pixel more like the iPhone than any other Android phone.

The obvious advantage the Pixel phones have over any other Android device is that they’re always running Google’s latest Android version. And Google is in control of releasing the updates. That’s what Apple has been doing with the iPhone since its first model.


Down the road, the Pixel will be more like the iPhone when it comes to one critical phone feature. Google plans to build its own smartphone chips, just like Apple does. Google’s hardware chief Rick Osterloh confirmed as much in an interview with Bloomberg.

The former Motorola exec brought in HTC engineers to help Google go after Apple in the premium smartphone business. The Pixels won’t be affordable phones like the Nexus models that preceded them, as Google seems committed to manufacturing only high-end devices.

Osterloh said that other Android manufacturers, who aren’t necessarily thrilled about Google’s Pixel push, “know why we’re doing this,” Osterloh said. “Quite honestly, Apple is doing really well in developed markets.”

To make better iPhone rivals, Google needs to replicate Apple’s hardware and software integration. And that means it’ll have to ditch mobile chips in favor of custom creations. Osterloh said that Google will keep working with Qualcomm for the foreseeable future, suggesting that the Pixel 3 may pack a Snapdragon 845 chip rather than custom Google-made silicon. The exec did not mention this year’s new Pixel phones during the interview.

So far, Google did create a custom camera chip, which is found inside the Pixel 2 phones. But it doesn’t have a system-on-a-chip that could take the A-series platform that Apple created for the iPhone and iPad.

In an announcement on the company’s blog, Osterloh teased that Google’s hardware division is working “on even better and more innovative products in the years to come,” and welcomed the more than 2,000 former HTC engineers that have just joined Google.

“As our hardware business enters its third year, we remain committed to building and investing for the long run,” the Google exec said. “Today, we start digging in with our new teammates, guided by the mission to create radically helpful experiences for people around the world, by combining the best of Google’s AI, software, and hardware.”

The HTC engineers will remain in Taipei, turning Taiwan into Google’s most significant engineering hub in the Asia-Pacific region.

Apple – BGR

Google completes its $1.1B deal to buy a chunk of HTC’s smartphone division

 Google has announced the completion of its $ 1.1 billion deal to buy a large slice of HTC’s hardware business. The acquisition was announced back in September 2017 but now it has passed the requisite approvals and is finalized. Beyond the transfer of over 2,000 engineers from HTC — that’s around one-fifth of HTC’s engineering team — Google will also receive… Read More
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