It’s Great That Supermarkets Are Cutting Plastic Waste. But That’s Not Going to Solve the Problem.

Things that belong in the ocean: sharkscoral reefs, mermaids (well, they would if they were real, anyway). Things that don’t belong in the ocean: milk jugs, water bottles, plastic bags.

And yet we’re headed toward a future where our oceans contain more plastic than fish. If she actually existed, Ariel would be so disappointed in us.

She wouldn’t necessarily want to be part of our world, either. The situation up here on land isn’t any better: humans have a serious plastic addiction, and it’s wreaking havoc on our planet.

An Ocean of Plastic [Infographic]
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As supermarkets are one of the primary peddlers of this plastic waste, they’ve been an obvious target for those looking to crack down on it. A recent investigation by The Guardian found U.K. supermarkets produced 800,000 metric tons of plastic packaging waste every year. That alarming statistic has nudged at least a couple of chains toward taking action.

First, the British supermarket chain Iceland vowed to stop using plastic to package any of its own-brand products within five years (nice!). A few weeks later, Asda, another British chain, agreed to do the same – albeit on a much smaller scale (10 percent). The smaller goal shouldn’t be discounted though because Asda wants to achieve it on a much quicker timeline: within 12 months.

So, that’s progress, right? Eh. Maybe not.

“Asda’s pledge to slash plastic use is certainly very welcome — but why can’t it copy Iceland’s lead and ditch plastics from all its own-brand products?” asked Friends of the Earth waste campaigner Julian Kirby in an interview with The Guardian.

That’s a good question.

Tisha Brown’s criticism of Asda’s commitment was a bit more direct.

“A 10 percent reduction in own-brand products over one year doesn’t beat Iceland’s pledge,” the Greenpeace’s oceans campaigner told The Guardian. “If Asda applied the same tactic to reducing plastics as it does to competing on price, we’d be really impressed.”

Dang. Which aisle do you keep the burn cream in, Asda?

Really, it’s hard to fault anyone from responding to Asda’s pledge with an eye roll. Did they not get the memo about plastic outweighing fish in our oceans? Drastic times call for drastic measures, and a 10 percent reduction isn’t anywhere near drastic enough.

The post It’s Great That Supermarkets Are Cutting Plastic Waste. But That’s Not Going to Solve the Problem. appeared first on Futurism.


Breed Reply launches new investor search for great IoT startups

IoT incubator Breed Reply has launched a new search for early-stage IoT businesses that have the potential to benefit from funding, advice, and support.

This is the seventh time that the company has run its Best in Breed talent-search programme.

Last year, one-third of Breed Reply’s 18-strong portfolio raised a total of more than $ 50 million in Series A funding from investors.

Funding for growth

Breed Reply funds and supports the development of early-stage companies in the Internet of Things, in Europe and the USA. Based in London, with offices in Germany and Italy, the incubator’s aim is to support talent by bringing new ideas to market swiftly.

Its grant programme provides early-stage funding and supports startups with active operational involvement – managerial and technological expertise, as well as go-to market support through its Reply network.

It focuses on investing in IOT applications for: health; fitness and wellness; smart buildings and cities; security; industrial IoT; big data; platforms; and drones.

Success stories

Many of the companies in Breed Reply’s portfolio were discovered through previous Best in Breed talent searches, including:

Canard Drones (Spain)
Inova Design (health & wellness, UK)
Cocoon (smart homes, UK)
Kokoon (wellness, UK)
Connecterra (agritech, Netherlands)
RazorSecure (cybersecurity, UK)
enModus (smart buildings, UK)
Senseye (industrial IoT, UK)
Gymcraft (wellness, Spain)
Sentryo (industrial security, France)
Iotic Labs (IoT platform, UK)
Wearable Technologies (industrial health & safety, UK)

The route to success

Emanuele Angelidis, chief executive of Breed Reply, told Internet of Business that the most important thing in a good disruptive startup is its people. “You can have fantastic ideas, but if the team can’t execute them correctly then they will fail. Good management can overcome lots of other problems. It is not always the very best ideas that succeed.”

He said the three most common characteristics in successful IoT startups are:-

  • Excellent people
  • technology that solves a market problem
  • a sustainable, scalable business model.

“If you look at all the businesses we invest in, they are fixing an issue,” he said. “For example, Senseye helps manufacturers prevent machine downtime through predictive analysis. FoodMarble has produced a device that can help people with digestive problems, and Connecterra has developed a wearable device for cows that not only improves the productivity of the herd, but also delivers benefits across the whole farming ecosystem.

“These are age-old problems that are found across the globe. The emergence of IoT is creating effective solutions to some of them, and new business models. So the opportunities for this technology are evident. But whatever the solution, the technology needs to be sustainable and scalable.

“By that, we mean it has a long-term use, and it’s good enough to survive the inevitable arrival of competition – and can be replicated for different territories. Start-ups that tick all of these boxes will do well in Best in Breed.”

Internet of Business says

Applications should be submitted online by 16th of March at 23:59 GMT.

IoTBuild is coming to San Francisco, CA on March 27 & 28, 2018 – Sign up to learn all you need to know about building an IoT ecosystem.

IoT Build

The post Breed Reply launches new investor search for great IoT startups appeared first on Internet of Business.

Internet of Business

$200 off the Microsoft Surface Pro, and more great Presidents’ Day sales

If you don’t have the day off from work or school, you could be forgiven if you have no idea when Presidents’ Day is. Well, it’s on Monday, and retailers are trying to give people a reason to remember it by offering great tech deals in a number of categories. Best Buy’s Presidents’ Day sale features markdowns on Google Home bundles, 4K TVs, and more. Dell’s deal is bringing prices down on more than 140 products and Microsoft is offering discounts on nearly 100 laptops.

George Washington’s birthday isn’t the only one Microsoft is celebrating with discounts. The Surface Pro is officially five years old! For this weekend only, Surface Pro models are on sale for $ 200 off. You can get multiple models starting at $ 799 until Monday, February…

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JBL Link smart speakers review: Offering several great alternatives to the Google Home

Cash For Apps: Make money with android app

After the Google Home was announced, it was only a matter of time before Google, like Amazon, made it possible for other brands to create their own Assistant-enabled speakers. We’ve already reviewed the TicHome Mini, a small portable alternative to the Home Mini, and today we’re taking a look at JBL’s line-up of Google Homesque speakers: the Link series. In this review, I will focus on the portable IPX7-rated cylindrical Link 20 and the larger stationary Link 300.

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JBL Link smart speakers review: Offering several great alternatives to the Google Home was written by the awesome team at Android Police.

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