Google announces RCS for business-to-consumer communication

RCS stands for Rich Communication Services and is the upgrade that SMS has desperately needed for a long time. Over the past couple of years, Google has dedicated itself to facilitating carriers’ transition to RCS on a global scale and Google announces that it is working closely with 43 carriers and various OEMs to make this a reality. Today, Google announces Rich Communication Services for businesses to communicate directly with the consumer. Companies can send communications directly to your phone on the Android Messages app with more useful and interactive messages. Google announces…

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Files Go can now backup files to Google Drive

Cash For Apps: Make money with android app

The launch of Android Go is almost upon us, and Google is continuing work on its various first-party apps for the platform. Files Go, a simple file manager, first arrived in November of last year as a beta app. It exited beta in December, and there have been a few updates since then.

  

Another update is rolling out for Files Go, and it adds one small (but helpful) feature.

Read More

Files Go can now backup files to Google Drive was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Tech Deals: $640 128GB 12.9-Inch iPad Pro, $8 Apple Watch Sport Loop Band, $10 Off Google Home Mini, Much More

Are you in the mood to save some money? Do you feel like your hard-earned cash should be in your pocket rather than the bank account of a manufacturer? Of course, you do. That’s why our technology deals are perfectly placed to make sure those exact things happen. Check them out. Find something that you like. And make sure to act quickly before they disappear.

[ Continue reading this over at RedmondPie.com ]

Redmond Pie

Go2mobi’s DSP Expands Integration with Google AdX

Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange (AdX).

According to a provided release, Go2mobi continually evaluates its self-serve mobile advertising platform and regularly adds and expands strategic partnerships with ad exchanges, 3rd party data providers, and other industry players to provide quality traffic at scale. In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.

The partnership has provided all of Go2mobi’s customers with access to AdX’s high-quality, high-performing display traffic from around the globe. With the expanded integration comes increased availability of native inventory, one of the hottest traffic types in mobile advertising. Due to its highly engaging format, mobile native ads are expected to see double digit growth for the foreseeable future.

“We are excited to broaden our partnership with the world’s largest ad exchange,” says Tom Desaulniers, president and co-founder of Go2mobi. “This improved integration expands the options available to our customers, making Go2mobi a one-stop shop for all the traffic they’re looking for.”

To learn more about Go2mobi, click here.

The post Go2mobi’s DSP Expands Integration with Google AdX appeared first on Mobile Marketing Watch.


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The best of Android and Google with Android Oreo (Go edition) and Android One

Monday kicks off Mobile World Congress in Barcelona—the mobile industry’s largest trade show. Our partners will be announcing amazing new Android devices, you’ll be able to see the growing industry momentum around RCS, and we’ll be showcasing the latest from Google including Google Assistant and Lens. Before the show gets underway, I want to take a moment to reflect on where Android is today and where it’s going.

Android

This fall marks 10 years since the release of the first Android device. Back in 2008, building software for mobile devices was pretty hard. Development was highly fragmented and resource intensive, and there was very limited compatibility across phones. Android began with a bold idea: to solve this problem with a new, open platform that would give mobile developers access to uniform tools and give customers a customized experience with the best mobile technology available.

Today, Android powers more than 2 billion active devices from 1,300 brands across 24,000 unique products. The platform has thrived because of our commitment to openness and the vibrant ecosystem of manufacturers, developers, mobile operators and component suppliers. And together with our partners, many of which you’ll see next week at MWC, we want to continue to push the boundaries of hardware and software to bring you new amazing experiences and capabilities.

Android has achieved unprecedented scale in just 10 years, but there are new markets emerging where consistency in experience is becoming even more important. With that in mind, we want to share an update on Android Oreo (Go edition) and Android One, two programs that help people know exactly what they can expect when they pick up an Android device.

Android Oreo (Go edition): Delivering on our core values of access and experience

We’re inspired by the success of Android across a wide range of devices, including entry-level phones which in many cases are the first and only way people get access to the internet. These devices need to be affordable, and the experience needs to be great. We don’t just want to provide people with access—we also want to provide a useful, high-quality experience.

Last year we introduced Android Oreo (Go edition), an optimized version of Android Oreo tailored for smartphones with 1GB of RAM or less. With a smaller amount of storage and processing power, these phones are less expensive for manufacturers to produce and can be sold at affordable prices, in some cases less than $ 50. With Android Oreo (Go edition), these phones are able to provide a high-quality experience, with the latest version of Android, Google Play Protect, and dedicated areas in Google Play highlighting apps optimized for Go edition. Android Oreo (Go edition) phones also include a set of apps from Google that are designed to use less memory and storage space, but still offer excellent experiences. For example, Google Go is built specifically to help new smartphone users find the information they want, YouTube Go is optimized for limited connectivity, and the Google Assistant for Android (Go edition) lets people quickly send messages, make calls, set alarms, and more with their voice and a single touch of the screen.

Starting next week, you’ll see the first set of Android Oreo (Go edition) phones, and soon after they’ll be available for you to purchase.

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Android One: Smart, secure, and simply amazing

While the openness of Android means manufacturers have the flexibility to offer unique experiences, we know people want some reassurance about what they can expect when they buy a device. That’s why we introduced Android One, a program aimed at providing people with three key things: faster access to the latest Android OS updates and Google innovations, regular security updates, and an easy-to-use software design that’s intuitive and streamlined.

Android One combines Google’s latest software and services with beautifully designed hardware from top partners. With an Android One phones, you can expect:

  • Faster access to Android OS updates for two years, including the latest AI innovations from Google;
  • Amongst the most secure devices in the ecosystem with regular security updates for three years and Google Play Protect built in;
  • A simple, streamlined interface that includes the best of Google services including YouTube, the Google Assistant, Google Maps, Google Photos and more; 
  • Performance-tested hardware so you can pick the right device for your needs and know that it will deliver a best-in-class experience for years to come.

We’re excited about the progress we’ve made with Android One in recent months, and at MWC you’ll see news from our partners about some great new Android One devices.

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Android wouldn’t be what it is today without our partners. With Android Oreo (Go edition) providing a high-quality Google and Android experience at lower prices and Android One delivering the latest from Android and Google, we’re excited to see what amazing things the next 10 years of Android will bring.


Android