The future of 3D holograms comes into focus

Smartphone-based augmented reality (AR) and the AR headset explosion will bring 3D holograms into our lives everywhere. Meanwhile, though, the real AR hologram revolution is being ignored.

A hologram is a 3D virtual object that isn’t actually “there,” but looks as if it were, either floating in the air or standing on a nearby desk or table.

The “holo” in Microsoft’s HoloLens headset is a reference to holograms. And when we think of these future AR holograms, we think of headsets, goggles such as HoloLens or smartphones running applications created with Apple’s ARKit or Google’s ARCore.

The technology is increasingly becoming ubiquitous, and companies are racing to win market domination. A competitor to the HoloLens, the “Lightware” headset from secretive Magic Leap, has been in the news lately, after six years of development at a cost of $ 2 billion, for two reasons.

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Dynafocals Keeping Spectators in Focus at CES 2018

As a CES 2018, Innovation Awards Honoree for the Smart Reading Glasses — “Dynafocals” — will take center stage this week in Las Vegas.

If you’re not familiar, the Dynafocals changes the focus for the user based on what is being viewed by him or her at that moment.

Users could clearly see distant objects, computer screens or near-print just by looking at the object without having to shift their glasses or heads, as would be the norm with typical progressive glasses. Using the distance sensing chip and a standard progressive lens, the lens position automatically adjusts to bring the users view into focus.

Since first being exhibited, the offering has opened eyes (get it?) and turned heads.

Fittingly, products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting-edge tech products and services coming to market.

“We are very excited to have received this prestigious award in the wearable section, and looking forward to showcasing our product at CES 2018,” said Shariq Hamid, CEO of PHTL. PHTL’s Dynafocals will be displayed at Sands level 2, booth 44463.

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