Fitbit’s latest smartwatch attempt borrows heavily from Apple Watch design and features

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Fitbit has announced a new $ 200 smartwatch which bears more than a passing resemblance to the Apple Watch in both appearance and feature-set. The Fitbit Versa is a lower-cost, redesigned version of the $ 300 Ionic that launched last year …



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This is our first look at Fitbit’s next smartwatch

It’ll have a lower price, smaller body, and no GPS.

Following disappointing sales of the Fitbit Ionic, CEO James Park teased that the company is working on a “mass appeal smartwatch”. Now, just about a day later, we have multiple renders showcasing what that smartwatch will look like.

From Wareable:

According to one source familiar with the company’s plans, who asked to remain anonymous, Fitbit was aware that the Ionic didn’t have mass market appeal. “It wants this to be something that will appeal to a larger, more general smartwatch audience,” they told us.

Specifically, Fitbit wants something that appeals more to the female market, they said; the Ionic has a large, unattractive design and only comes in one size. Sources tell Wareable that the new watch is smaller than the Ionic, bringing it closer to the size of the first Blaze.

Just like the Ionic, this new smartwatch will run the new Fitbit OS platform that allows for app support, notifications, and more in addition to Fitbit’s standard fitness-tracking suite. The new watch is expected to come in black, silver, rose gold, and charcoal colors with a variety of different bands.

It should also be water-resistant up to 50m and comes with the Ionic’s SpO2 sensor that’ll eventually be able to track sleep apnea, but one thing it won’t have is built-in GPS. I’d expect NFC to be on-board so Fitbit can keep pushing its Fitbit Pay platform, but there’s no word on this just yet.

Lastly, Wareable‘s source says that the new Fitbit watch will also come with a lower price than the Ionic, which currently retails for $ 299.

We’ll need to get more details from Fitbit before making any real judgments, but at first glance, I really like the aesthetic Fitbit’s going for here. I personally don’t have a problem with the Ionic’s physical appearance, but this new watch does look a lot sleeker and more polished.

What are your initial thoughts on this watch? Sound off in the comments below!

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The Ionic Adidas Edition is Fitbit’s answer to the Apple Watch Nike+

Enlarge (credit: Fitbit)

Those previously on the fence about getting a Fitbit Ionic smartwatch now have a new model to consider.

Fitbit revealed its device collaboration with Adidas today—the Ionic Adidas Edition is a spiced-up Ionic smartwatch featuring an Adidas-made watch face, special wristbands, and the Adidas Train app for runners. Similar to the Apple Watch Nike+ edition, this version of Fitbit’s smartwatch combines all of the features of the original Ionic with exclusive perks developed in collaboration with Adidas that users can’t get on any other Ionic model.

The Adidas Edition’s case is identical to that of a regular Ionic, but the former comes preloaded with a new Adidas-made watch face with the company’s logo at the top, huge block-like numbers for the time in the middle, and a bottom stats row featuring steps taken, current heart rate, and the date. Exclusive bands for the Adidas Edition are available as well, both of which have many small holes along the band’s entire surface. These kinds of perforations allow more air to pass through to the skin, reducing the possibility of skin irritation during long periods of use. These bands are also swim-ready, making them a good option to outfit the Ionic with before tracking a swim.

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Will Fitbit’s sleep apnea tracking actually work?

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Fitbit has said that it’s working with a combination of optical sensors and machine learning tools in its R&D labs to potentially address a condition in which people stop breathing in their sleep, called sleep apnea. Its new Ionic smartwatch, which was announced earlier this week, has a new kind of optical sensor that Fitbit says is the first step towards gathering the data that would help it accurately identify apnea.

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