We are eagerly awaiting to hear more about the Black Shark gaming smartphone. This is a Xiaomi-backed company that is planning to release a gaming-oriented smartphone to compete with the first-generation Razer phone. The phone has already been spotted in a couple of benchmarks and an invitation has been sent out for an April 13 event in Beijing, China. The latest piece of news surrounding the Black Shark is a teaser that pulls back the covers on the corner of the phone, revealing a smartphone body with a large-curved corner, contrasting the Razer phone’s blocky…
We understand that it’s still quite early to even be talking about rumors and leaks surrounding a Google smartphone that won’t be announced for another six months. However, this is the first official mention of a Google Pixel successor, though probably by accident. XDA-Developers reports of a new AOSP commit (a modular piece of code dedicated for a particular function of the Android OS) called “Cherrypick . decide which Auto Selection Network UI to use.” has a description that mentions the Google Pixel 3. This change added the config because the HAL V_1_2 only supports Pixel 3, and…
The App Store’s total number of apps available decreased in 2017 for the first time in the history of the marketplace, according to analytics company Appfigures. iOS apps in the App Store shrank to 2.1 million over the course of 2017, after beginning the year at 2.2 million.
The decline can be attributed in part to Apple’s decision back in 2016 to remove old apps that were no longer compatible with newer iPhones and apps that didn’t comply with recent review guidelines. Apps that were not built on 64-bit architecture were removed.
To add to the graveyard of dead mobile software, Apple also removed virus-scanning apps, apps that were clones of other apps, and other low quality apps that were…
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA).
Available for public comment through May 3, 2018, the technical guidelines provide instructions on best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems.
In order to be compliant with these guidelines, devices and apps must store and send the following parameters as part of any ad request:
- An identifier for advertising (IFA) – required, unless the user has opted in to limit ad tracking, an IFA must be a unique value that is completely disconnected from a hardware ID, MAC address, IMEI, or IP address
- An associated IFA type – identifying the source of the IFA, whether device-generated, publisher-provided, or temporary
- Limit ad tracking (LAT) – an opt-out mechanism to respect the user’s privacy choices
The guidelines also feature specific advice and intelligence for consumer electronics manufacturers, OTT app publishers, and ad/measurement platforms to address the needs of each of these stakeholder groups.
“After linear TV, more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “The traditional semi-persistent cookie we are accustomed to using as an identifier on browsers isn’t at play across OTT systems, so we need to deploy other types of identifiers to ensure that ad experiences are optimal for consumers. These guidelines will direct stakeholders down the path of best practices to allow OTT to grow and evolve as a significant advertising platform.”
“Between smart TVs, connected devices, and other OTT systems out in the marketplace—all with varied approaches to identification—we’re looking at a ‘Tower of Babel’ challenge,” said J. Allen Dove, CTO, SpotX, and member of the IAB Tech Lab OTT Technical Working Group. “The new IAB Tech Lab guidelines solve these challenges and improve overall user experience. We are hoping that others in the industry also contribute their input to make these recommendations even more effective.”
After public comment concludes, the IAB Tech Lab OTT Technical Working Group will evaluate and incorporate the feedback received and release a final version. To review the proposed guidelines, click here.
Note: We’re happy to announce that Twelve South is now featured in our Watch Store! Check out their great accessories for Apple Watch and read up on the ActionBand armband. Twelve South does not ship outside of the United States. The Apple Watch is an ideal workout partner, but it’s not a good idea to […]
It looks like OnePlus has a pair of wireless earbuds in the works. As spotted by Nashville Chatter, a listing on the Bluetooth certification site reveals the existence of a product called the OnePlus Bullets Wireless. Since OnePlus already has two pairs of wired earbuds called the Bullets, it’s pretty clear what this product is going to be. The only big question the name leaves is whether they’ll be fully wireless or still include a wire that wraps around the neck.
OnePlus has already gone on record saying it’ll include a headphone jack on its next phone, so wireless headphones aren’t really a necessity for the company. But it’s not a surprising launch either since the headphone industry is moving in this direction, and there are plenty…
Over the past few years, we’ve seen Amazon’s Alexa voice assistant expand to a wide array of electronics. This includes robots, appliances, and even bathroom mirrors. But there is one product category that Alexa hasn’t yet made an appearance in – soundbars. While you could already connect an Echo Dot to a soundbar, there hasn’t been one with Alexa already integrated.
[Update: Now up for pre-order, ships May 28] Polk Audio announces the first soundbar with Alexa, goes on sale in April was written by the awesome team at Android Police.
Apple on Wednesday seeded the first beta of macOS High Sierra 10.13.5 to public testers. Those in Apple’s beta program can download the new beta through the Updates tab in the Mac App Store…. Read the rest of this post here
“First beta of macOS High Sierra 10.13.5 now available to public testers” is an article by iDownloadBlog.com.
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