Facebook’s plan to unite AR, VR and News Feed with 3D posts

The Best Guide To Selling Your Old Phones With High Profit

 What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality or insert it into your world with augmented reality? Facebook is polishing up stages one and two today after debuting posts of interactive 3D models in News Feed in October that you can move and spin around. Read More
Mobile – TechCrunch

The Mueller indictment exposes the danger of Facebook’s focus on Groups

A year ago this past Friday, Mark Zuckerberg published a lengthy post titled “Building a Global Community.” It offered a comprehensive statement from the Facebook CEO on how he planned to move the company away from its longtime mission of making the world “more open and connected” to instead create “the social infrastructure … to build a global community.” He identified a number of challenges to realizing his mission, and ranking high among them was the political polarization of his user base.

“Social media is a short-form medium where resonant messages get amplified many times,” Zuckerberg wrote. “This rewards simplicity and discourages nuance. At its best, this focuses messages and exposes people to different ideas. At its worst, it…

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The Verge – All Posts

Why Facebook’s earliest efforts to kill off Snapchat completely backfired

Poke’s failure was a huge turning point for Snapchat.

Snapchat is one of Facebook’s greatest threats, and Facebook CEO Mark Zuckerberg may be partly to blame.

That’s one interesting theory presented in a new book about Snapchat — “How to Turn Down a Billion Dollars: The Snapchat Story” — that came out this week from former TechCrunch writer Billy Gallagher. He was also a few years behind Snap CEO Evan Spiegel at the same Stanford University fraternity.

Rewind to late 2012. Snapchat, which was little more than a year old, was struggling to shake a reputation that it was only popular for sending inappropriate photos. Zuckerberg met with Spiegel and expressed interest in buying Snapchat; but when Spiegel declined, Zuckerberg launched a clone of Snapchat, called Poke.

And while it was intended to kill Snapchat for good, according to Gallagher, it may have saved it.

Here’s how Gallagher presented it in his book:

Despite users sharing over a billion images through the service, Snapchat struggled to be taken seriously. Many people, particularly those over twenty-five, still thought of it as a sexting app or a toy.

An internet revolution was going on, but all anyone wanted to talk about was sexting. By having the dominant, respected social network take impermanent photo sharing seriously, Poke helped change the narrative, and Snapchat benefited enormously. The logic changed from “The photos disappear — Snapchat must be for sexting” to “Facebook made a disappearing photos app — disappearing photos must be the next big thing!”

Evan would later call Poke “the greatest Christmas present we ever had.”

Gallagher thinks Facebook’s failure not only helped Snap’s ability to recruit and the improved the company’s reputation with the media, it also revealed that Facebook was out of touch about why Snapchat was so popular to begin with.

“It really showed at the time that Facebook didn’t really understand the appeal of Snap and why this demographic was using it,” Gallagher said in an interview with Recode. “It took a while for Facebook to sort of be humbled, understand Snapchat, and then finally have a successful copy with Instagram Stories.”

The Instagram’s Stories clone, which didn’t come until mid-2016, was much better — and is also a hit. It has more than 300 million daily users, well over 100 million more users than Snapchat has for its entire app.

Snap is now worth almost $ 25 billion, and it’s certainly possible Snapchat and Spiegel would have ended up in the same place whether Zuckerberg tried to kill it or not.

But it also reminds me of a quote attributed to 17th century French poet Jean de La Fontaine: “A person often meets his destiny on the road he took to avoid it.”


Recode – All

This week’s top stories: HomePod’s ‘ring’ problem, Apple Watch helps save a life, Facebook’s spyware on iOS, more

In this week’s top stories: Another pesky text bug on iOS and macOS, more thoughts on the HomePod, Apple Watch helps save yet another life, and more. Read on for all of this week’s top stories..

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9to5Mac

Google is replacing Facebook’s traffic to publishers

New data from Chartbeat show the exact numbers.

Google’s increased traffic to publishers is replacing the traffic publishers have lost from Facebook, according to new data from Chartbeat.

While Facebook has been tinkering with its algorithm to prioritize posts from friends and family over publishers, more publishers have been signing up for the Google publishing format launched in 2015 known as Accelerated Mobile Pages. AMP hosts publishers’ content directly on Google’s servers so it loads faster for mobile users.

During its developer conference this week, Google announced that 31 million websites are using AMP, up 25 percent since October. Google says these fast-loading mobile webpages keep people from abandoning searches and by extension drive more traffic to websites.

The result is that in the first week of February, Google sent 466 million more pageviews to publishers — nearly 40 percent more — than it did in January 2017. Those pageviews came predominantly from mobile and AMP. Meanwhile, Facebook sent 200 million fewer, or 20 percent less. That’s according to Chartbeat, a publisher analytics company whose clients include the New York Times, CNN, the Washington Post and ESPN. Chartbeat says that the composition of its network didn’t materially change in that time.

Last year, we published a similar dataset from digital analytics company Parse.ly, which showed that Google had again become the main source of referral traffic to publishers. Facebook first beat out longtime referral champ Google in 2015.

Referral traffic made up 47 percent of publisher traffic so far this year, according to Chartbeat, with Google and Facebook accounting for most of it.

You can expect Google’s referral traffic to publishers to increase. At the developer conference, Google rolled out AMP for email and AMP Stories, Google’s answer to Snapchat and Instagram Stories that will appear in your search results.


Recode – All