SOCi Touts 100% Revenue Growth as Location-Based Social Marketing Business Excels

SOCi, a global leader in social media and reputation management for multi-location brands, recently announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the company as “the go-to social media SaaS platform in the rapidly growing location-based social media marketing landscape.”

According to a statement emailed to MMW, most recently SOCi received the prestigious Local Visionary Award for “Best Solution for Multi-Location Retailers,” hosted by Street Fight, that celebrates brilliant and intrepid organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success.

This award comes on the heels of winning the 2018 Winter IMPACT Award for its blog community and engagement – largely focused on educating marketers on how to leverage location-based social media marketing to drive strong business results. Earlier in the year SOCi was named among the Top B2B Tech Companies in San Diego by G2 Crowd, a leading peer review site for business software.

SOCi also recently appointed industry veteran, Monica Ho as its Chief Marketing Officer. As CMO at SOCi, Monica will employ her over 20 years of integrated marketing and technology experience to spearhead initiatives that will result in overall company revenue growth and increased brand presence and awareness.

Per the company’s assessment of the current market landscape, location-based social media marketing is a widely underserved but rapidly exploding growth category for marketers. An area increasing in importance as seen in recent developments and announcements from the top tier social players who are showing strong favor to more locally relevant and engaging content over generalized content.

“2017 was a tremendous year for SOCi,” said CEO and Founder, Afif Khoury. “Through strategic partnerships, ongoing product developments, and hiring the best and brightest in the industry, SOCi has strengthened its foothold in a very niche and important social media space. In just the last 12 months we’ve seen a significant increase in the importance of localized content and engagement,” said Khoury. “With Facebook’s recent algorithm update, the need for actual meaningful engagement via content, as well as highly targeted ad campaigns and strategies are more important than ever. Thanks to our innovative and proprietary solutions we will continue to help multi-location businesses grow and remain relevant.”

The post SOCi Touts 100% Revenue Growth as Location-Based Social Marketing Business Excels appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Nokia 8 excels in JerryRigEverything’s durability tests, despite using same aluminum as bend-prone iPhone 6 Plus

The Nokia 8 might not be officially sold here in the US, but in other parts of the world, it’ll get into a lot of hands. Because of this, YouTuber/phone destroyer JerryRigEverything decided to buy a brand new unit for the sole purpose of scratching, burning, and bending it. Oh, and also for carving the Twitter logo into the back.

After unboxing the phone, Zack (not Jerry) wastes no time in beginning the torture.

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Nokia 8 excels in JerryRigEverything’s durability tests, despite using same aluminum as bend-prone iPhone 6 Plus was written by the awesome team at Android Police.

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Samsung’s Galaxy Note 8 excels as a premium productivity smartphone

 Samsung’s Galaxy Note 8 launches with more baggage than have previous smartphones in the lineup: Its predecessor’s recall problems ended up killing the phone entirely in most markets. But the Note 8 also has a lot to live up to in the other direction, thanks to the success of the S8 and S8+, both of which boasted industry-leading design and propelled Samsung’s smartphone… Read More
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Apple Enters ‘Post-Steve Jobs Era’ as Samsung’s Design Excels

With its aesthetically pleasing devices like the Galaxy S8 duo, Apple is “in danger of being left behind” by companies like Samsung, according to Hugh Dubberly, a former Apple creative director who notes that Cupertino has entered the “post-Steve Jobs era” of design and innovation.

“It’s not so much that Samsung has gotten better,” but rather “Apple has fundamentally changed,” Dubberly said while adding “The pipeline Steve [Jobs] started is over.” Dubberly — who during his tenure at Apple in the late 1980s and early 1990s founded the Computer Graphics department at the Art Center College of Design in Pasadena, California — has years of experience working with both Apple and Samsung, having previously served on Samsung’s global design advisory board.

His sentiments echo those of analysts cited in a recent report by The Wall Street Journal, who contended that Apple’s upcoming iPhone 8 flagship will need to include at least one exclusive new feature in order for the handset to truly outshine Samsung’s latest Galaxy S8 offerings. Specifically, the WSJ report centered around whether or not Apple will embed its Touch ID sensor underneath the device’s edge-to-edge display, calling it a “crucial decision,” since the iPhone 8’s design in itself “won’t be enough to outdo Samsung.”

“The Samsung Galaxy S8 is nudging the bar higher as Apple seeks to impress with its 10th anniversary iPhone this fall,” analysts cited by WSJ said, while adding “For Apple to outdo Samsung on design, it would need a new distinguishing feature, like a fingerprint sensor beneath the display rather than a physical home button.”

Dubberly argues that the design lead Apple once held over Samsung has ended due to the Galaxy S8 and S8+. With its thinner, lighter, and slimmed-down frame that sheds almost all traces of bezel, analysts say that many tech-industry insiders would agree that the Galaxy S8’s sleek design has bested Apple’s — even if for the very first time.

According to Charles L. Mauro, president of MauroNewMedia, (a product-design research firm that’s previously done consulting for Apple and Samsung), what a smartphone looks like now accounts for “about half” of the consumer’s purchase decision. Mauro argues that while previous peer-reviewed studies reveal that consumers didn’t care as much about a device’s aesthetic design, so much as they cared about its features and value, more recent data suggests that customers actually care about how their smartphone looks more than previously thought — particularly as a device’s technological specifications, for the most part, have “reached something of a plateau.”

Of course, at this point, the fate of Touch ID on the iPhone 8 remains a wild-card, as Apple could ultimately go one of multiple routes in implementing the technology. Considering that glass-embedded fingerprint-scanners are already out there, we find it hard to believe that Apple would skimp out on it. Only time will tell though, especially since recent reports suggest we’ll be waiting much longer than previously thought for the high-end iPhone 8.

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